WeChat Mini Program Promotion and Operation, How to Promote and Publicize Mini Program?

WeChat mini-program applications have penetrated into all walks of life, and there are many successful cases of using mini-programs to gain millions of new customers and achieve tens of millions of sales. There are many ways to promote mini programs. What about the promotion and operation of WeChat mini programs? How to promote and publicize mini programs? Let’s follow Feng Chao from Dongguan to find out more!

WeChat Mini Program Promotion and Operation, How to Promote and Publicize Mini Program?

1. Nearby Mini Programs (Free)

In the background of the mini program, open the "Mini Program Nearby", set the store's location, and the mini program will be automatically displayed to WeChat users within 5km. All eligible mini programs can get free exposure in the "Mini Program Nearby", and a mini program can add 10 location locations.

2. Nearby mini-program ads (paid)

The nearby mini-programs are key traffic entrances opened by WeChat, and also open advertising channels. The ad space is in the third row of nearby mini-programs. Click it to open the corresponding mini-program. Jumping to other pages is not currently supported.

3. Share in WeChat groups to increase fan base (free)

Notify the existing fan group simultaneously and let fans spread the message on their own. You can guide fans to share and then receive small gifts with screenshots, gradually directing traffic to the mini program to promote sales.

4. QR code poster (free + paid)

It is suitable for a variety of online and offline scenarios. The mini program QR code can be generated through the background and embedded in online and offline posters or outdoor advertisements. For example: Moments, WeChat groups, stores, elevators, airports, event sites, etc.

5. Ground promotion (free, but requires cost)

For some mini programs, offline promotion may be the promotion method that is closest to the user scenario. The mini program can be promoted offline through mini program codes and promotional materials. Offline stores such as catering, flowers, beauty, and fitness have obvious effects and fast conversions.

6. WeChat official account associated mini program (free)

1> Bind the relevant mini-programs to the public account profile details page. When users follow your public account, they can see the relevant mini-programs in a prominent position. Click to jump directly to the mini-programs.

2>Insert the mini program business card into the official account article. If the user is interested in the product/service based on the content, he can directly click on the mini program to achieve the conversion from content to purchase. However, this is a long-term operation process, and the initial results depend on the number of fans retained by the official account itself.

3> Associate the mini program with the official account’s custom menu bar, and users can directly click to access the mini program.

4> Through the "Follow the Official Account" component of Deyoudian, you can place the official account QR code information on the homepage of the mini program mall to guide mini program users to follow the official account.

7. WeChat Mini Program Advertising (paid)

Advertisers are enabled in the background, and the mini program traffic owners customize the display scenarios. The display page and location can be flexibly set according to the characteristics of each mini program.

Common display scenarios are: article page - end of the article, detail page - bottom of the page, information flow - top of the information flow or between information flows.

8. Official brand promotion (free)

The brand official area helps merchants reach users by opening up access to merchant information and better providing users with services and content. After opening the brand official area, merchants will gain rich display capabilities. Users can go directly to merchants by searching for brand names, and the merchant’s services and items also have the opportunity to appear in relevant search results.

9. Template message push (free)

Template messages are push notifications generated by the mini program to each user within WeChat. Content apps can use it to prompt updates, e-commerce apps can use it to prompt promotions or unpaid payments, and tools apps can use it to prompt completion of daily goals. Every push makes users gradually become dependent on the mini program.

10. Mini Program Store (paid)

Placing the mini program in the mini program store through payment or other means can also have a certain promotional effect. The mainstream mini program stores include Zhixiao Program, WeChat Mini Program Collection, Dameng Program Store, Mini Program Nest, etc.

11. Marketing tools such as group buying and bargaining (free)

Merchants can develop their own WeChat mini-program mall at low cost and low threshold through the Deyoudian system, and use the group buying, bargaining, distribution and other fission tools provided by Deyoudian to quickly attract new fans, easily acquire new customers and increase sales.

12. New media soft article promotion (paid)

The mini program can be promoted by leveraging the fan appeal of KOLs, which is a major mainstream promotion method in the new media era. Through high-quality soft-text advertising or hard advertising, the mini program can be placed on WeChat and other new media platforms. Currently, many self-media with more than 100,000 followers have clear submission prices.

13. Share the App to WeChat (free)

Some businesses have their own app stores, and connect mini programs and apps through technical means. When the content of the APP is shared on WeChat, it will automatically be converted into a mini program card, and users can jump directly to the mini program page by clicking it.

14. WeChat Pay (free)

1> After the user completes the payment, on the payment success page, you can set a reminder to follow your official account.

2> On the "Payment Voucher" page, you can also recommend your mini program again to remind users to make a second purchase.

3> Share consumption to get "instant discounts" to quickly generate new users and attract them to enter the mini program to complete the conversion.

15. Use WeChat search portal to grab ranking by mini program name (free)

The name of a mini program is unique, and its ranking is related to its name, description, launch time, user visits and overall quality.

According to the users’ search habits and product features, register as many mini program names as possible to make the mini program rank higher and be more likely to be searched by users. Just create more mini-programs (each corporate entity can apply for 50 mini-programs) to dominate the screen, and use some of the keywords you can think of at present, but you need to pay attention to the naming conventions of the mini-programs. In addition, what we need to do is optimize the mini program description keywords.

16. Jump between mini programs (free)

You can make a small program for each product line, bind them to the same official account, and then jump to each other.

17. Gift card gameplay (free)

The first app to play with gift cards was the "Starbucks with Stars" mini program. Users buy gift cards and share them with friends. When friends go to Starbucks, they can directly use the gift cards. For specific gameplay, please refer to the "Starbucks with Stars" and "McDonald's" mini programs.

In fact, WeChat Mini Program is just a tool. Merchants must dig deep into user psychology to make the Mini Program a hit, so that the Mini Program will spontaneously form fission propagation. If you want the Mini Program to explode, you must use a combination of marketing tools, such as: Mini Program + WeChat Pay; Mini Program + WeChat Pay + Scan + Social Instant Discount, Mini Program + Official Account + WeChat Pay + Group Buying and other marketing tools.

People who read this article also read:

Mini Program promotion and operation plan, how to write a mini program operation plan?

How to promote and operate WeChat mini programs? What are the ways to promote WeChat mini programs?

How to promote WeChat Mini Programs? 4 ways to promote and attract traffic to mini programs!