How does Bytedance Engine quickly increase its volume?

First of all, as an excellent information flow advertising pitcher, we must keep in mind the underlying logic of information flow advertising. If you want to play the game of information flow advertising well, you must understand its underlying logic.

Here comes the knowledge point: When placing information flow ads in a single region, you must understand a basic principle, that is, the effective traffic in a region is fixed. It will not increase or decrease because of your investment.

To put it simply, the regional traffic is fixed. If your competitors develop the model before you, all you can get is their remaining traffic. Or maybe others have started to produce models and sell them in large quantities, but you have no more.

Now comes the key point! Now that we understand the underlying logic, what can we do? How should we optimize our ads? Where does the quantity come from? I have summarized 4 tips for you:

1. Choose high-quality materials to plan and start plans frequently

Why do this?

Answer: Advertising plans have a life cycle. In other words, if the competitor's plan that started out with volume declines, and we just happen to open a high-quality plan, is it possible for us to have priority in running the model before the competitor's other plans do? Does this mean that all the traffic from this area is coming to me?

Here comes the question? How do we know when a competitor's program is declining in volume?

Answer: There is no way to know! Therefore, the only thing we can do is to start and implement plans frequently. Go and touch the gap where your competitor plans to lose volume!

2. Add some cultural elements that are in line with local characteristics to the materials

Why do this?

Because it can increase user identification and intimacy, and increase the time users stay on the material. The longer users stay on the material, the greater the possibility of conversion, right?

After all, the completion rate of the material is also one of the criteria used by the system to decide whether to push our ads.

For example: when you are making materials, you can use buildings with local characteristics as the video background, and the BGM or dubbing should use local dialect or local famous songs! For example, when I am in Chongqing, I will use the song "I Love Chongqing" as the BGM!

3. Use explosive materials to quickly increase the volume of your account

I can’t write scripts, and I don’t have the conditions to shoot. How can I make my account explode?

sure! Those who have invested heavily should all understand that if you want your advertising to have a huge volume and a reasonable cost, the first factor is the material!

So where does the material come from? Are they going to plagiarize other people's content and put it out there like they did before? However, since the massive algorithm update in 2021, there are only two results when you scrape other people’s materials:

The first is failure in review, because the huge amount of material is reviewed by extracting frames, and the system will display the material as being guaranteed for a large amount of material. Another possibility is that the system does not give quantity even after the review has passed. After all, the materials you have dug up are either old materials from a long time ago that the system no longer gives quantity, or other people are also running materials that have no quantity.

Therefore, I suggest that you prepare a material library : usually go and look at the advertisements that are performing well among your peers. The materials that have a lot of likes and comments are definitely the materials with high volume. When you see such materials, like and save them all. In addition, you should regularly go to the huge creative website to see what other people’s popular materials look like.

After collecting these explosive materials, we need to analyze the reasons why these materials have exploded in popularity. Is it the copywriting? Is it a scene? Or is the audience targeted by the material accurate? We must find the logic and direction of creating popular materials in this industry!

On the other hand, we can download a large amount of audio materials from others and then generate new materials of our own!

For example, you can go to the video account to find similar video materials and synthesize them! Don’t ask why you don’t go to Douyin to find materials? Because even if you take the materials created by others for their own media and put them into the system, it will not allow you to pass the review.

Also, where do you come up with excellent scripts? How to create simple materials?

Answer: You can find excellent scripts in the script tool in Totem Creative, which contains almost all high-quality scripts provided by the system.

The materials can be produced using the micro-film tools in Juleliang Creative. You only need to provide the background image and text and the system will automatically generate the materials.

Don't look down on these low-quality materials generated by the system. These generated materials are produced through analysis on massive big data platforms, and the chances of them going viral may be higher than the chances of the materials you make yourself going viral.

4. Finally, I would like to share a folk remedy to increase the dosage. Do not use it unless absolutely necessary!

We said above that the traffic in a single region is fixed, so conversely, if the opponent's traffic drops, the probability that we plan to increase the traffic will be greater? So is there any way to quickly reduce the volume of competitors’ plans? You can think deeply about it.

I don’t know if you have noticed a phenomenon during the delivery, that is, our plan has been running well but suddenly there is no volume. I've done all the data analysis and nothing seems to be wrong! In fact, in this case, there is a high possibility that your starting material has been reported by someone. Why should I talk about this here?

I am not saying this to encourage vicious competition, but I also hope that everyone can have a more benign advertising environment. The purpose of saying this here is actually to tell you that advertising competition is multi-dimensional. If you want to do advertising well, you have to think and ponder more.

Finally, I want to say

The above are all my experiences that I share, which may not be completely correct! But I hope this can be of some help to you in front of the screen!

In summary, information flow advertising is a multi-dimensional competitive game. If you want to do advertising well, you must think about the problem in multiple dimensions. Although everyone’s delivery backend is the same, there are always people who use these so-called same things to create miracles!

The backend rules for delivery are fixed, and everyone uses the same backend! So how to make something different under these existing rules? I think this is the question that information flow optimizers should think about.

Finally, I wish everyone can have explosive growth and low costs every day!