Seven strategies for mobile SEO in 2015
| Introduction: With each new year, you must re-evaluate the strategies that have a significant impact on your marketing department. The bottom line of these changes depends on the ability to reach more potential consumers, readers, or service users, and it only makes sense to do everything possible to increase that coverage. Here are seven effective tactics you should adopt in 2015. Search Engine Optimization (SEO) is a method of using search engine search rules to improve the ranking of target websites in relevant search engines. It sounds a bit like rocket science, this little widget goes perfectly with that module, and with added time and less theory, maybe this formula will produce a better solution than in the past. But like most science and technology, what was just applied in online marketing last year is already outdated. These strategies all fall into a slow half-life as the competition jumps to the top of search rankings. With each new year, you must reevaluate the strategies that have a significant impact on your marketing department. The bottom line of these changes depends on the ability to reach more potential consumers, readers, or service users, and it only makes sense to do everything possible to increase that coverage. Here are seven effective tactics you should adopt in 2015: 1. Optimize for mobile search In a recent study, market research firm GlobalWebIndex sampled 170,000 adults in 32 countries around the world. The results show that 80% of adults now own a smartphone, and they use their smartphones for an average of 1.85 hours a day, compared to just half an hour in 2012. As Google recently mentioned in its SEO PowerSuite guide to mobile-friendly websites, 50% of web traffic now occurs on mobile networks. More than ever, your mobile site needs to be on par with your desktop site in terms of content, search capabilities, and more. Additionally, having a mobile-friendly website improves your ranking in searches. Remember that frustrating feeling when you find the web page you’re looking for, but nothing appears when you click on the content? By unlocking traditionally troublesome website elements, such as images and JavaScript, you can save users from the hassle. No one likes a “barrier to entry,” especially when search engines might lower your ranking on a mobile site. Double-check your mobile updates by running the Google Webmaster Tools test. It turns out that some of the URLs on your site are available on mobile devices. This requires special strings, requirements to stay ahead of the mobile map protocol, and further namespace requirements. Once your sitemap is updated, send it to Google. The good news is that adopting responsive website design can reduce the time and effort required to optimize variations of the same information. However, if you don’t have the time or money to complete a complete site redesign, you’re better off building separate mobile pages and implementing a strong SEO strategy from the start. 2. Focus on various keywords SEO has evolved over the years and is no longer just about single keywords. We can take the old-school approach of identifying the right keywords and putting the user intent behind the search. Ranking for the right keywords can be the game-changer for top search positions. So how do you know what wording will work? You probably have your own way, but you also risk missing out on powerful keyword phrases. Knowing real, forward-looking data can help you target keywords from the start while removing words that invite guesswork. Take the Rank Tracker tool and the “Suggest Keywords” feature as examples. They can easily aggregate information through 17 keyword suggestion platforms, greatly reducing the required work time. Because each keyword you choose requires a lot of work, including web page updates, content creation, text anchoring, etc., all of which require a lot of time and money. Evaluate your keyword difficulty score in Rank Tracker and optimize your strategy based on the score. It is not difficult to start with low difficulty keywords, and investing in them can quickly turn a profit. When you evaluate SEO on other platforms, you can also use these tools to process depersonalized, objective results without the complexity of IP address targeting. Your mobile audience may be looking for different content than what would be appropriate for a desktop audience. You can develop a keyword strategy by looking at “precedent statistics” and focusing on certain specific words in the future. Using Google's Keyword Planner, you can help you develop an accurate budget plan by evaluating keywords. 3. Don’t ignore social media Search for your company on different browsers in different locations. Follow your active social media pages like Facebook, Pinterest, and Twitter. Maintaining a growing trend on social networking sites can lead to a boost in rankings for your main pages. Ideally, your page will be quickly promoted to the top and then supported by social media channels, constantly updated content and strengthened community communication. If users don’t initially click on your page, at least they’ll be welcomed into the essence of your brand. Afterwards, you can invite them into your brand through valuable targeting techniques. Things aren’t looking good for analytics lately? Fortunately, from an SEO perspective, analytics is still dynamic and has a strong presence. If pages related to your brand are not active enough or the accounts are duplicates, close them. You need to filter users so they see the content you want them to see, without disappointing them or confusing them with inactive or stale content. Would you classify your Google+ page as an inactive social media account and follow other pages instead? Consider the mix of content you post every day. Since it's still the new kid on the Google social network block, it gets preferential treatment in searches anyway. 4. Ditch the complicated UX and URLs Website audits can be conducted over multiple days of rolling, logging, and using different tools. Even if you think your site is clean and slick, there's no harm in running a program like WebSite Auditor. This program is free unless there is a special upgrade requirement, such as adding publishing, delivering client reports, etc. You can work through lists of sites and pages, focusing on redirects, meta tags, home page content, coding issues, and more. Reducing these performance-inhibiting issues on individual web pages can go a long way toward improving the SEO performance of your entire site. WebSite Auditor can also verify the integrity of website URLs and links, such as data-based dynamic URLs that are too long or lack keywords that support SEO. Both 404 errors and broken connections can affect your search rankings, so identify and resolve these issues as quickly as possible. But be careful: before making any changes, compile your suggestions and send them to your administrator to avoid adding complexity and causing more problems when changing URLs. 5. Don’t sweat the small stuff SEO will also help in the larger market. When you dive into the data and analysis, it becomes easier to use SEO techniques to pick out the problems in each individual web page, each blog post, and each perfect web page title. Taking a step back, it’s impossible to monitor the details of every post you create or track your daily performance. Instead, consider that SEO optimization and repair tools will be able to help you. Reduce the SEO goals you can handle, make the necessary changes, and then move on to the next goal. 6. The “Long Tail” of SEO is Still Important We need to think about: Why do people search for things online? Who are your customers? What do they want from your product? Let’s say you’re in the organic juice business and you search for the phrase “weeklong organic green juice cleanse,” you’re likely to get very little information in terms of overall search results. But if you can optimize this phrase through SEO strategies and improve its ranking, your product sales may increase a lot. Because customers will know what they want and are likely to be willing to pay for it. You may want to use shorter keywords like “green juice,” but understanding how your customers interact with your product can help you increase sales in a targeted way. Unique “long tail” searches still dominate the world’s searches, so please pay attention to optimizing in this area. 7. Pay attention to public relations In the SEO world, one strategy that has remained unchanged is to connect to your website with inbound links. This approach helps create referral traffic and boosts SEO. In order to earn these hard-to-price links from the highest-quality sources, you need to act boldly. To actively market your products and services to journalists who cover your industry, you need to explain to them in a simple and clear way why people need to know about your brand. Run search terms like “best,” “top 10,” etc. to see if any of your competitors make the list. If you believe your company can provide real value to these journalists or their readers, then think of the best ways to drive traffic to your site. But don’t just focus on the links, make money from them too. Provide important content related to your industry using keywords and appropriate tags to establish yourself as an expert in your field. |
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