How to control costs when doing Baidu bidding? How to reduce the cost of Baidu promotion?

We who do promotions all know that bidding is charged per click and the cost is very high. Especially for some popular industries and popular keywords, the daily cost is particularly high. So how can we save promotion costs while ensuring the promotion effect? ​​Set precise time periods and regions according to the company's products or business scope, use statistical tools to find the time period of account access, set popular search time periods for promotion, and set the promotion area according to the product's attention in a certain area. During the account promotion period, ensure that customer service is online, and pay attention to the opening speed of the web page. How to control costs when doing Baidu bidding? How to reduce the cost of Baidu promotion ?

How to control costs when doing Baidu bidding? How to reduce the cost of Baidu promotion?

2. Set a daily budget. By setting the daily budget expenditure amount of the bidding account, you can effectively reduce unnecessary overspending.

3. Accuracy of keywords: For a Baidu bidding promotion account, you should first add precise keywords to it and filter them according to the company's products or business. Generally, under the cost of setting a budget for the account, the first thing to choose is the hot words in the industry, then the long-tail keywords, and finally the competitor words.

4. Negative keyword settings Through data analysis, you can clearly see how users enter your website, and important keyword search information will also be counted. Analyze the keywords searched by these users, exclude the search behaviors of some non-target customers, and add the keywords to the negative tool options in the background, which can effectively control the bidding costs and achieve more accurate promotion effects.

5. Reasonable price adjustment of keywords If the industry competition pressure is high and the budget is limited, the price can be adjusted in two periods. The first price adjustment is chosen at noon because bids are higher in the morning and competition is fierce, so you can bid at noon to grab a spot. The second price adjustment is around 6 pm, when the competition is the least and you can spend the least money to get the highest website promotion ranking, because 90% of the websites have spent their daily budgets at this time!

6. Control keyword rankings. Many people think that Baidu bidding should put the website promotion keywords in the first place so that people can see them first. In fact, this is not the case. The first place has a high price and a particularly high miss-click rate. Basically, people will click in when they see the first place. Every consumer will not decide to buy after seeing the first one, and will often look down.

7. Block malicious and invalid IPs. Use statistical tools to find out whether an IP address often clicks on keywords, or whether there are malicious clicks from other people in the same industry, or even clicks from unrelated people. You can set up adding IPs in the background of Baidu bidding promotion to block these invalid IPs. You can also use some online chat tools to analyze whether visitors click maliciously. When adding excluded IP addresses, you must carefully analyze them to avoid losing potential customers.

Finally, how to effectively save costs through Baidu bidding promotion: 1. Set precise time periods and regions. According to the company's products or business scope, use statistical tools to find the time period of account access, set popular search time periods for promotion, and set the promotion area scope according to the product's attention in a certain area.

Finally, I would like to recommend a bidding assistant - bidding software, which can effectively improve the ranking of keywords, reduce inflated bids, block malicious clicks, maximize the use of budgets, allow more keywords to be displayed, increase click-through rates, and improve promotion effects. Bidding software can effectively improve the ranking of keywords, reduce inflated bids, block malicious clicks, maximize the use of budgets, allow more keywords to be displayed, increase click-through rates, and improve promotion effectiveness.