Why is the click-through rate of Baidu bidding promotion so low? What to do if the search promotion click rate is low?

Why is the click-through rate of Baidu's bidding promotion so low ? From which aspects should we solve this problem? What is affecting the click-through rate of Baidu's bidding promotion? Let's read on with Dongguan editor Feng Chao .

Why is the click-through rate of Baidu bidding promotion so low? What to do if the search promotion click rate is low?

1. Matching method adjustment Keyword matching method is the first reason that affects Baidu bidding click volume. Usually there are three matching modes for keywords: exact match, phrase match and broad match. Different matching modes determine the number of ads displayed in the search results, which further affects the number of clicks on the keywords. When we adjust the matching mode of keywords in an advertising campaign, it will have a certain impact on the click volume;
2. Bidding strategy Bidding strategy is the second reason that affects Baidu bidding click volume. Ignoring the quality factor, the bidding strategy directly affects the number of times the ad is displayed and its ranking. The number of clicks an ad receives varies depending on its position in the search results (left or right, first or third). Adjusting the bid for a keyword will directly affect the position of the ad, thus affecting the number of clicks the keyword receives;
3. Creative quality The creativity of Baidu bidding ads refers to the title, description and URL, which is the third factor affecting the click volume of Baidu bidding ads. Ad creativity has a greater impact on click-through rate. Ads with high click-through rate will also receive more clicks under the same display volume.
4. Adjusting the advertising delivery time is the fourth reason that affects Baidu bidding clicks. There will be a big difference in click volume between keywords that are placed 8 hours on weekdays and those that are placed 24 hours a day. The delivery time directly affects the number of times the ad is displayed, which in turn affects the clicks on the ad and the traffic it brings to the website;
5. Competitors Competitors are the fifth reason that affects Baidu bidding clicks. Compared with the previous reasons, the impact of competitors is more numerous and complex. Competitors' keyword matching methods, bidding strategies, creative modifications, and delivery time adjustments may affect our Baidu bidding click volume;
6. The number of keywords purchased is the sixth reason that affects Baidu bidding clicks, which is similar to the matching mode mentioned above. Newly added keywords can bring more clicks to the website. But this is only effective within a certain range. When the keywords cover a certain range of visitors, the impact of newly added keywords on traffic will be minimal. In addition to the quantity of keywords, the quality of keywords will also affect traffic. Expanding keywords with higher search volume will also affect click volume changes;

7. Delivery region The delivery region is the seventh reason that affects Baidu's bidding volume, and it is also the simplest one. The region has a limiting effect on the amount of display. When the display volume of a region grows to a certain level, it can no longer be increased. Increasing the delivery areas means adding new visitor groups, which also means that the number of clicks may increase.
There is no specific standard for what is a normal click-through rate for Baidu bidding promotion. It mainly depends on the situation of your industry and account. You can first look at the industry average search volume in Baidu Index to see your display number, and then the average click number.