Travel App Competitive Analysis: How long will the social journey of travel apps last?

The outline of this article is as follows:

1. Purpose of analysis

2. Competitors

1. Product name and version

2. Reasons for selection

3. Test environment

3. Market Analysis

1. Current market situation and socialization status of online travel industry

2. Online travel industry market analysis

3. Crowd portrait

4. Product Strategy

1. Current situation

2. Product pain points

3. Product positioning

4. Product advantages

5. Profit model

5. Product Range Layer

1. Function comparison

2. Detailed description of main functions

3. Summary

6. Product structure layer

1. Product structure

2. Structural analysis

3. Summary

7. Product Framework Layer

8. Product Presentation Layer

1. Interaction

2. Visuals and style

IX. Conclusion

1. Product Summary

2. Development Trends and Future

1. Purpose of analysis

Analyze the exploration of online travel products in socialization and think about the future of socialization of travel products.

2. Competitors

1. Product name and version

• Fliggy v8.2.2
• Outside 2.7.1
• Ctrip Travel v7.4.1

2. Reasons for selection

• Ctrip is a typical online travel product and the leader of OTA. Fliggy is a major up-and-coming player in the market and a travel product under Alibaba . Both of them have added sharing and companion dating functions to their travel products and started their social exploration.
• Waiwai is a popular travel sharing and dating product on the market.

3. Test environment

Device model: MI 5

Operating system: Android 7.0 NRD90M MIUI 8.2.1.0

Test network: China Unicom 4G TD-LET

3. Market Analysis

1. Current market situation and socialization status of online travel industry

According to data monitoring by Analysys , the transaction volume of China's online travel market reached 473.77 billion yuan in 2015, a year-on-year increase of 49.6%; the online penetration rate of China's tourism industry reached 11.5%. It is expected that the proportion of online travel in the transaction volume of the overall tourism industry will further expand in the future. Statistics show that online travel already has absolute market advantages in the tourism industry, especially in the product sales sector, and has become one of the most important business models in the tourism industry.

Faced with this huge market, some domestic Internet giants have entered the online travel industry. Faced with fierce competition, both old online travel giants and latecomers such as Fliggy have adopted various methods to improve the competitiveness of their products. Among them, adding social attributes to travel products, improving user stickiness of products, and enhancing their commercial value is one of the directions explored by many companies.

At the same time, a number of apps with travel companions/sharing as their main function have appeared on the market. After searching for "travel sharing" and "travel companions" on Baidu , we can also see a huge number of relevant results and a variety of sharing questions. It can be seen that people have a relatively large demand for sharing and companions during travel.

Baidu search results for "travel sharing" and "travel companion"

2. Online travel industry market analysis

We searched for several products on various data websites, but most of them were not included in the data. So we first compared Fliggy and Ctrip only with the data from iResearch:

It can be seen that in terms of active devices, Ctrip is far larger than Fliggy, and is worthy of the title of the leader in the online travel industry. Fliggy's growth trend is very strong, and it will inevitably put tremendous pressure on Ctrip in the foreseeable future.

At the same time, we intercepted the download volume of several products from ASO100 :

It can also be seen from the download volume that Ctrip's download volume is greater than that of Fliggy, and both are in the billions, while the download volume outside is only in the millions, which is far behind Ctrip and Fliggy.

3. Crowd portrait

Regional distribution of Fliggy and Ctrip

From the perspective of geographical distribution , the distribution of Fliggy and Ctrip products is basically the same, both mainly concentrated in the eastern coastal areas and central regions, with less distribution in the western region.

Crowd attributes of Fliggy and Ctrip

In terms of age distribution , the main users of both are people over 19 years old, among which middle-aged users aged 30 to 39 account for the largest proportion in both. Secondly, young people aged 20 to 29 account for a large proportion in Fliggy, while the second largest proportion in Ctrip is people aged 40 to 49. It can be seen that Fliggy is more popular among young people, while Ctrip is more popular among mature business people.

In terms of gender distribution , male users of Fliggy outnumber female users by 28%, while among Ctrip users, male users only outnumber female users by 10%. I think the reason may be that men generally pay more attention to Internet products and are more likely to use new products.

As for overseas, we did not find relevant data, so we will skip it for now.

4. Product Strategy

1. Current situation

As living standards continue to improve, people not only devote their energy to work and life, but also increasingly yearn for poetry and distant places. The number of travelers is therefore increasing, and the demand for travel companions and sharing has become increasingly prominent. Many apps with this as their main function have appeared on the market, and some old online travel products have also added related functions to their products, attempting to take the path of social travel products.

However, we can also see that apps with this as their main function have not reached a certain scale, and in the old online travel products, such functions are also in the exploratory stage.

2. Product pain points

• How to ensure user safety and enhance user trust
• How to monetize social products
• How to ensure that users do not bounce

3. Product positioning

(1) Fliggy Discovery

• Product positioning: Serving as a new traffic entry point, while improving product user stickiness.
• User target: The generation that grew up with the Internet, that is, the new generation of young people.

(2) Ctrip Travel Micro-Team Leader

• Product positioning: Improve user activity and user stickiness to better retain customers.
• User target: white-collar workers with middle income and above.

(3) Outside

• Product positioning: A dedicated social platform based on interests and hobbies, designed to allow outdoor sports enthusiasts and travel enthusiasts to socialize without distraction.
• Target users: Outdoor enthusiasts and travel lovers.

4. Product advantages

(1) Fliggy Discovery

• Strong industrial background;
• Form a "consumption-payment" industrial relationship with Alipay ;
• OTP’s business model.

(2) Ctrip Travel Micro-Team Leader

• A leader in the online travel industry with extensive industry experience.
• Huge number of users.

(3) Outside

• A social platform focused on dating and sharing;
• Created by "8264", it has the dual resources of users and experience.

Note:

• OTA: Online Travel
• OTP: Online Travel Platform
• 8264: 8264 is the leader in outdoor travel community on PC

5. Profit model

(1) Fliggy Discovery

It does not generate direct profits, but is used as a new traffic entry point to increase user stickiness and drive growth in other tourism businesses.

(2) Ctrip Travel Micro-Team Leader

It does not generate direct profits, but mainly aims to increase user stickiness and drive growth in other tourism businesses.

(3) Outside

The main profit-making method is to sell more distinctive travel products, and also to use shopping malls, advertising and other methods.

5. Product Range Layer

1. Function comparison

Note:

Fliggy and Ctrip put some functions in other function blocks. Since they are all auxiliary functions, we will not discuss them here.

2. Detailed description of main functions

(1) Sharing

① Fliggy

In terms of sharing, several products support functions such as posting updates, commenting, liking, and viewing by location.

Among them, Alitrip provides two special features:

Real-time scene publishing function : There is a striking small camera button in a prominent position at the bottom of the screen. Click it to enter the photo taking page. You can conveniently publish real-time scenes and simple words, which is in line with people's fast-food sharing method and lowers the threshold for using the sharing function. The display method that mainly uses pictures can also greatly stimulate users' desire to share.

Player Show : Shared content posted by product sellers and provided by buyers. Click to directly enter the product page. I guess it is intended to achieve word-of-mouth publicity, but since there is no destination or category classification, it is actually almost impossible to operate.

In the dynamics of Fliggy, users can see content about both posting and making friends, but users' behavior of making friends is highly purposeful, while browsing other shared content is a more casual behavior. Putting the two together, users who want to check out the dynamics need to swipe quickly when they see the information about making friends, while users who want to make friends can go to the more convenient making friends section, which reduces the readability of the dynamic content. It is recommended to exclude the information about making friends from the dynamics.

In terms of displayed content, Fliggy Discovery displays the user's avatar, nickname, posting time, posting content, and the number of likes and comments. If you want to view detailed comments and user information of the likes, you must click on the content to enter the detailed page. Similarly, if you want to make a comment, the same operation is required. Considering that most of the users of such products are strangers and are more concerned with sharing content rather than comments, such a setting can display more content on the page and is more in line with the user's usage scenarios.

Feizhu's Player Show and Current Situation

At the same time, Fliggy supports sharing a specific post to apps such as Alipay and WeChat . The share button is also quite prominent, so users can conveniently share a post or dating information that they are interested in, which is convenient for use and can better promote products.

Sharing function discovered by Alizhu

② Ctrip

Ctrip's sharing function is relatively simple, with only one item, Travel Friends Circle. When you open Travel Friends Circle, it will recommend nearby sharing content based on your location, but the content can only be switched among previously added destinations. If you want to view content in more places, you must return to the parent menu, which is very inconvenient in actual operation.

In terms of content display, the Travel Friends Circle will display user avatars, nicknames, membership levels, locations, published content, as well as users who like and comments. When making comments, there is no need to enter the details page, you can comment directly on the current page. However, considering the user attributes of such products, displaying specific comments is not very meaningful, and will instead reduce the amount of content displayed on the page. It is recommended that while retaining the comment function on the current page, specific comments and likes information be placed on a new page.

At the same time, the sharing function is limited to sharing the entire circle of travel friends, and it is not possible to share a single post, which has almost no practical significance.

Ctrip's Traveler Circle

③ Outside

The sharing function provides popular and nearby options, and has many special features:

• Hot Posts : You can find sharing content in the Tieba style in "Discover - 8264 Forum - Hot Posts".
• The Queen has arrived : some beautiful women posting selfies and pictures to share content, using beautiful women to attract users to continue using the product, seems to be a good idea.

The dynamics on the first screen include three parts: "Follow", "Popular" and "Nearby". The contents are all shared by users and are highly readable.

In terms of displayed content, the user's avatar, nickname, posting time, location, posted content, and the number of likes and comments are displayed. Just like Fliggy, if you want to view specific comments and other content, you must click on the content to enter the details page. At the same time, there is a button to directly follow the user at the upper right corner of each shared content, which makes it more convenient for users to interact and socialize.

However, the entire shared content does not provide the function of viewing by destination, which cannot meet the user's needs for understanding information about specific destinations.

During the test, we also found that the two columns "Travel Notes" and "Micro Travel Notes" could not be opened when clicked, and they jumped back to the homepage after a pause.

Moreover, the "8264 Information" and "Outdoor Forum" on the same page actually have the same content. I am really speechless.

Shared content outside

(2) Make a date

① Fliggy

The companion dating function of Fliggy is very simple, providing only basic functions such as companion information, comments, private chat, and screening. We have selected the following dating partners with Lijiang as their destination:

Fliggy’s companion dating function

It can be seen that the companion interface of Fliggy is relatively simple and displays relatively little content, including: user profile picture, nickname, publishing time, route, detailed description, comments and number of likes (6 items).

In terms of publishing, except for the quick publishing function of "Shijing" on the current page, the publication of other content must be done through the "+" at the top of the page. Compared with the other two products, the operation is not convenient enough.

On the specific publishing page, Fliggy needs to add necessary travel companion information such as "place of departure", "destination", "departure time", and "travel arrangements", making publishing more convenient.

② Ctrip

Ctrip 's companion dating function is more complete and can be linked to Baidu Maps , allowing users to directly view nearby companion dating, mutual assistance, gatherings and other information on the map, which is very convenient in actual operation. However, it also has the disadvantage mentioned above that you must return to the previous level to switch the destination.

Ctrip’s companion function

We also take the dating companion in Lijiang as an example to experience:

Ctrip's Lijiang Dating Companion

We first add Lijiang as a destination on the home screen, and then click on Travel Companions to enter the Lijiang companion interface. After entering the companion interface, you can only switch destinations but cannot add any. During the operation, you often need to return to the previous menu, which is very inconvenient. It is recommended to make changes.

In terms of the display of companion content, the interface of the companion app is much simpler than that of the travel circle, displaying the user's avatar, nickname, membership level, time, itinerary, itinerary description, comments and number of viewers, as well as the method of making appointments (9 items).

The ways to make appointments include "carpooling", "bar-hopping", "parent-child team", "finding people to travel with", etc. By using these categories, users can use the appointment function more conveniently.

At the same time, if the user already has a travel order on Ctrip, the companion booking interface will display the label "already have an order" to distinguish the user. Choosing users with "already have an order" to make a companion appointment will greatly increase the success rate of the user's appointment and enhance the user's product experience.

In terms of publishing, there is a more obvious publish button at the lower right corner of the dating page. Click it to enter the publishing page, which includes: companion theme selection, companion time, departure place, destination, detailed introduction, whether to display it only to order users, etc. Although it contains a lot of content, most of them are options, which is convenient to operate, and the more detailed classification makes the user's dating experience better.

③ Outside

In terms of the companion dating function, comparing with the function table above, we can clearly see that the external functions are relatively complete, supporting sending companion information, purpose search, popular recommendations, nearby information, comments, filtering functions, companion assistants and other functions.

We also selected "Lijiang City" among the popular destinations for experience:

Out-of-town dating feature

It can be seen that the overall interface is relatively simple. There are two entrances to the filtering function at the top of the page, which causes unnecessary duplication. It is recommended to cancel them.

The specific partner information for each contract is basically the same as the content in its "Dynamics", with only two differences:

1. Replacing the number of likes in the dynamic post with private messages is more in line with the functional needs of making appointments.
2. Changing the follow position in the dynamics to share/report does not seem to have any practical significance. It is better to keep it consistent.

Click "Send a date partner" at the bottom of the date partner page to conveniently publish the date partner information. We tested its date partner function and found that:

There is no setting for the departure/destination in the external publishing process. At first, we thought it was a product bug, but after actual testing, we found that the departure/destination will be automatically generated based on your itinerary description. Through testing, we found that the accuracy is still very high. However, the lack of prompts for this function can easily cause confusion to users, and if there is no relevant information in the itinerary description, it will cause problems in grouping.

(3) Other functions

In terms of other functions, Fliggy only provides relatively rich information:

Fliggy's travel headlines

Ctrip provides special features and services such as "mutual assistance among travelers", "emergency support" and "appearance list", demonstrating the rich experience of the leader in the online travel industry.

Ctrip’s unique features and services

As the only social platform among several products that focuses on sharing with companions, Zaiwai provides many special features such as outdoor schools, travel supplies for sale, special routes, outdoor reviews, "The Queen's Arrival", special outdoor travel products, must-answers, etc., which makes it more professional than Fliggy and Ctrip.

Features outside

At the same time, by clicking on the user's avatar in several products, you can enter the following pages:

From left to right: Fliggy, Ctrip, Zaiwai

As can be seen from the picture, only Ctrip can access the target information page, and the information provided is very limited. Fliggy and Zaiwai can only see the content that has been shared. Without detailed information, it is difficult to build trust among users and achieve product goals.

3. Summary

From the above analysis we can see that:

(1) Fliggy Discovery

As a travel product mainly targeting young users, Fliggy Discovery is relatively simple in terms of functions and can meet the basic needs of users, while some more professional and detailed needs are temporarily ignored. Compared with Ctrip, there is still a certain gap in various travel services and functions. At the same time, it is also a great pity that we have not been able to make better use of the Alipay Sesame Points system in dating partners.

(2) Ctrip Micro Tour Leader

From the various functions above, Ctrip's rich experience and advantages in the online travel industry are undoubtedly demonstrated. The various functions are relatively rich, and functions such as "emergency rescue" further reflect its powerful travel service system. However, it clearly does not pay enough attention to social interaction, and many functions that are obviously inconvenient to operate still exist, which needs to be improved.

(3) Outside

As a platform focused on sharing and dating, its functions are undoubtedly more complete and professional, but the logic and optimization of some of its functions are obviously not in place. There are many unbearable aspects in the in-depth experience, and it needs continuous optimization.

6. Product structure layer

1. Product structure

Fliggy Discovery Product Structure

Ctrip Micro-Team Leader Product Structure

External product structure

2. Structural analysis

From the above structural diagram, we can intuitively see that Fliggy's structure is relatively simple, with the main functions integrated into the "square", while Ctrip's micro-leader and outbound structures are more complex, with more detailed classifications.

Next, we will mainly analyze the two parts of sharing and making friends.

(1) Sharing

• Fliggy found that by clicking on the "Square" at the top of the first screen, you can directly view the "Dynamics", and you can switch to "Current Scene", "Player Show", "Companions" and "Follow" through the navigation bar and swiping left and right.
• Ctrip Micro Tour Leader : Click on the “Travel Friends Circle” in the center of the first screen to enter and directly view the content of the Travel Friends Circle. If you want to switch to view other content, you must return to the previous menu.
• Outside : Shared content is displayed directly on the first screen. Click the navigation bar or swipe left or right to switch between "Follow", "Popular" and "Nearby".

Comparison of sharing function entrances

(2) Go with others

• Fliggy found : After entering by clicking on the "Square" at the top of the first screen, switch to "Companions" by clicking on the navigation bar and swiping left and right.
• Ctrip Micro Tour Leader : Enter by clicking "Travel Companions" in the center of the first screen, or click "Nearby Travelers" on the first screen to view them on the map. If you want to switch to view other content, you must return to the previous menu.
• Outside : Click on the "Dating Companions" tab at the bottom of the home screen to switch to the dating companions interface. You can only see the specific content after searching or selecting the destination.

Comparison of the companion function entrance

3. Summary

(1) Fliggy

The structure of Fliggy is relatively simple, with main functions integrated into the "square". Operation is simple and convenient by swiping left and right and clicking the navigation bar to switch.

(2) Ctrip Micro Tour Leader

Ctrip Micro Tour Leader integrates too many functions, and switching between each function requires returning to the previous menu, which makes operation more cumbersome. Moreover, functions such as "Tickets and Entertainment" and "Flight Assistant" have other more convenient entrances in Ctrip. Adding them to "Micro Tour Leader" is not very meaningful. Instead, it makes the entire function block appear complicated and bloated.

(3) Outside

Since Zaiwai is the only one among several products that focuses on travel social networking, it can place shared content on the first screen of the entire product and realize other conversions through the tab navigation bar at the bottom. In this respect, it is much more convenient than other products.

However, the content within the "Discovery" function is a mess. There are contents that cannot be opened (travel notes, micro travel notes), buttons to open the same content (8264 forum, outdoor information), and too many categories of content to open, making the operation very tiring.

7. Product Framework Layer

At the product framework level, we draw release function flow charts for several products.

Feizhu Discovery Release Function Flowchart

Ctrip Micro-Team Leader Releases Functional Flowchart

Release the function flow chart externally

Feizhu found that: the process is long, but the functions are simple and the operation is convenient

Due to the positioning of Fliggy as an online travel platform, the process of publishing the function is relatively long. At the same time, its content is relatively simple, with only one publishing path, which reduces the choices for users. It is quite convenient to use.

Ctrip Micro-Team Leader: The process is long and the operation is inconvenient

As an online travel platform, Ctrip, like Fliggy, has a relatively long process for releasing features. It can also be seen from the flowchart that if you have not selected the destination in advance and have not added the destination you want to go to before, you must return to the previous menu to add it. In this case, the user's operation process will increase by at least 3 steps. It is recommended to optimize it quickly.

However, there is an "Add Home Screen" function in Ctrip Micro Leader, which can add a quick entrance to Micro Leader on the mobile phone screen, which can greatly shorten the operation process of the product.

Outside: Shorter process, innovative functions

Thanks to its professionalism, the external publishing process is shorter, and there are two publishing channels to meet the publishing needs of users in different scenarios.

At the same time, the previously mentioned destination/departure automatic identification function simplifies part of the process. Although there are some problems, it is still an innovative function.

8. Product Presentation Layer

1. Interaction

(1) Fliggy Discovery

The main interactive interface of Alizhu Discovery

Fliggy found that the interaction is very good. In the square, you can select different columns by clicking on the top navigation bar, or you can switch quickly by swiping left and right. When you slide the page to browse the content, the content at the top of the entire page will be automatically hidden, leaving only the content of the navigation bar. At the same time, each page has a button that can return to the top layer, which makes it convenient for users to quickly return to the top layer of the page.

The function of Shijing Release is very similar to that of Moments . Every user can quickly get started and conveniently release the scenery around them.

(2) Ctrip Micro Tour Leader

The main interactive interface of Ctrip Micro Team Leader

The biggest highlight of Ctrip Micro Tour Leader in terms of interaction is that it can view companions, tourists, mutual assistance and other content through the map, which greatly improves the efficiency of user operations.

However, its performance in other interactive aspects is mediocre. Not only is the destination switching complicated, but switching between each item also requires returning to the previous level menu, which makes operation more cumbersome.

(3) Outside

The interaction outside is much worse than that of the other two products. In addition to the almost buggy places mentioned above, there are many places that are awkward to operate.

Switch function for popular destinations when traveling abroad

At the same time, we click on the activities in the tab navigation bar at the bottom, and we can see a variety of activity content. If we search through the navigation bar at the top of the page, we will find that the navigation bar contains too many items and it is too tiring to scroll. By clicking the plus sign behind the navigation bar, you can enter the following interface. It can also be seen that there is a problem of too many projects. It may be better if the classification is strengthened and a multi-level page display is used.

External activity interface

After entering the forum through the path of "Discover - 8264 Forum", clicking on columns such as "Hot Posts" and "Outdoor Hall" will lead to content in a unified format, and the top navigation bar will also be retained. However, clicking on columns such as "Outdoor School" and "Worth Buying" will lead to content with completely different styles, and the navigation bar will disappear, giving people a very bad operating experience.

External forum interface

2. Visuals and style

The main interface of several products

The visual and style aspects of several apps have both similarities and differences, as follows:

Similarities:

Flat design, card and blank space design, unified font.

Differences:

• The design style of Fliggy is similar to that of Taobao , with orange as the main color. Orange represents a cheerful and lively color, which is also in line with Fliggy's positioning of young users.
• Ctrip uses light blue as its main color. Blue represents beauty, tranquility, rationality, peace and cleanliness, giving people a relaxed and comfortable mood.
• The main color on the outside is also light blue, and the overall interface design is very simple. It gives people a feeling of efficiency and simplicity.

IX. Conclusion

1. Product Summary

(1) Fliggy Discovery

Fliggy Discovery, as an important functional block of Fliggy, has the greatest advantages of simple structure and easy operation. Coupled with the huge customer base of Taobao and Alipay, it is easy to scale up, thereby increasing Fliggy's product stickiness and promoting the rapid development of the entire product.

Of course, it also has its shortcomings. Since it has not been in the travel industry for a long time, there is still a big gap between its experience and service and Ctrip. At the same time, it is a pity that it has not been able to make better use of its Ant Points credit system to build a trust system for dating users.

(2) Ctrip Travel Micro-Team Leader

Ctrip is the leader of OTAs and has always positioned itself as large and comprehensive. As a new functional block of Ctrip Travel, Micro Leader is also very functional. In addition to meeting users' basic needs for sharing and making appointments, it has added special services such as "mutual assistance among travel companions" and "emergency rescue", providing users with more considerate services.

But because of this, too many functions are integrated into Ctrip Micro Tour Leader, making the structure of the entire product very complicated. In addition, there are some ill-considered aspects in the operating process.

(3) Outside

As the only social platform among several products that focuses on sharing companions, Zaiwai can display content more conveniently for users. From a social perspective alone, its advantages are greater than Fliggy Discovery and Ctrip Micro Leader, and its 8264 community background has also brought it rich experience and a large number of core users.

However, the conversion from community to app was not very good. A large amount of content was directly moved over, resulting in a lot of content in the app that did not conform to mobile operating habits. At the same time, there is still a large gap between its number of users and the mainstream online travel platforms on the market. In an era when other platforms are beginning to explore their social aspects, if they cannot create their own characteristics and grow bigger and stronger as quickly as possible, they may soon be eliminated by the market.

2. Development Trends and Future

(1) Better social experience

At present, whether it is the social function block of the online travel platform or the products on the market with travel social networking as the main function, their social experience has certain problems and needs continuous improvement to achieve the expected results.

Its main directions are:

1. Better to use;
2. Better looking;
3. Richer;

(2) Establish a comprehensive security system to enhance trust among users

The social function of travel products is different from other social products. Travel companions between users means that users will travel with strangers in unfamiliar places. This causes users to consider more safety issues when making travel companions. If the safety of users cannot be guaranteed when making travel companions and trust between users cannot be established, the number of users of such travel companion products will definitely not be high, and the significance of the product will not be great.

The establishment of a safety assurance system can start from the following aspects:

①Complete user information

Establishing a complete user information system can allow users to better understand the people they are meeting with, thereby achieving mutual trust.

The methods can be real-name system, point system, etc. In this regard, Fliggy has a natural advantage. The real-name system can be obtained directly through Alipay authorization, and the point system can directly use Sesame Credit , or it can be introduced after changing the Sesame Credit algorithm.

②Platform Notes

For users who have successfully made an appointment with a companion, they can make notes on the platform and set up emergency contacts. If an unexpected situation occurs, they can seek help from the platform. The platform's notes can also provide relevant clues in some cases.

③Travel tracking

By tracking the usage of travel products ( air tickets , train tickets, hotels, attractions, etc.) booked during the itinerary, we can promptly detect abnormal situations in the user's travel, set different processing plans for different situations, and ensure the user's travel safety.

At the same time, this method can also encourage more users to use this platform to book travel products and enhance the commercial value of the products.