How to improve the click-through rate of Guangdiantong ads? A few simple tips to teach you how to apply what you have learned.

When it comes to optimizing click-through rate , we must talk about this term:

Click-through rate (CTR) = number of clicks/ number of impressions

For most advertisers (not just pursuing exposure), the higher the CTR, the better.

For actual advertisements, under the premise of a certain exposure volume, the improvement of CTR mainly depends on the attractiveness of the creative images of the advertisements. The relative CTR is also an important indicator to measure the excellence of creativity.

Therefore, if you want to quickly optimize and increase the click-through rate of your ads, the best way is to optimize the quality of your ad creatives. You can start from the following aspects:

1. Clarify promotion goals

Before creating creative ideas, first determine who the ad is for, what it will say, and what conversion goals it will achieve. Only by being targeted can you hit your target accurately.

2. Avoid duplication

Advertising creativity does not win by quantity. Avoid using the same creative repeatedly. Too many repeated creatives will cause visual fatigue to users and reduce click-through rates. It is sufficient to launch 1 to 2 similar advertising creatives with the same targeting conditions.

3. Clear copywriting

The copy should focus on the key points and be as targeted and attractive as possible. Do not use general and vulgar copy. It can be in the form of theme + auxiliary instructions, and it is recommended not to use more than 2 fonts/colors. Use standard fonts whenever possible, and avoid distorted or younger fonts.

4. The composition is concise and the main and secondary are clear

Within the effective ad size, try to highlight the key points and keep things simple. Try to use stable (inverted triangle, vertical) and symmetrical (left image, right text, right image, left text) compositions, and avoid using too many decorative forms. The entire picture should enable users to quickly and clearly perceive the relationship between the image, text, and background.

5. Overall coordination

The overall tone and style of the material should be kept consistent. Try to use solid-color, flat, slightly textured images for the background, and avoid using overly concrete or eye-catching images.

6. Choose the right size

While referring to the above suggestions, you also need to choose an appropriate ad size for your ad creative. Different delivery platforms provide different ad sizes to choose from. These sizes correspond to different exposures and click costs. Making reasonable choices based on your own needs can achieve more ideal results. If the promotion goal is to gain high exposure in a short period of time with a small budget and increase public awareness of the brand, then you can choose to place image ads with high average daily exposure and low cost per click.

Therefore, assuming that the exposure is fixed, by optimizing the creative images of advertisements, users’ interest in advertisements can be greatly improved, thereby increasing the click-through rate of advertisements. We would also like to remind everyone: for social and performance advertising, settings such as bidding, creativity, delivery time, targeting, exposure, clicks and other data are closely related to each other. Optimizing advertising creative images is one of the effective ways to increase advertising click-through rate, but it is not the only one. While optimizing creativity, you should also pay attention to other settings of the advertisement. Only by taking multiple measures can the effect of advertising optimization be maximized.

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