Excellent material cases in various information flow industries: costs reduced by 300%, CTR soared to 7%!

What kind of creative has a high click-through rate? How to make your creativity have a stunning appearance?

Many optimizers have encountered such a scenario: they have built the account framework, but they just can’t write high-quality creative ideas!

It’s too advertising-like and too blunt, so readers will just skip over it. The CTR won’t increase, let alone the subsequent ROI conversion! Then be a little softer, and use some entertainment gossip and hot topics, but under the flashy halo, it deviates from the selling point of the product itself, because the information flow copy only has a dozen Chinese characters!

It’s 2019 now, and the editor has worked hard to compile a list of excellent material cases in various industries . Some of their CTRs have soared by over 7%, and the writing skills are listed! Hard-working optimizer, you don’t have to spend a penny more! Learn those creative tricks that can increase your CTR to 7%, and effectively reduce your costs by 300%!

Excellent material cases in various industries, find your industry quickly!

The last and most important thing is to change !

People will get tired of aesthetics, and materials that "run" well need to be replaced regularly, and can change according to current hot spots , seasons and other factors.

Especially for content marketing materials, such as Xiaohongshu, changing them once a week is considered infrequent. In contrast, some financial product materials, such as KaKaDai, can be less variable. Just changing the pictures with the same copy can give people a fresh feeling! As for change, the best way is to take advantage of the festival hotspots !

No matter what product you have, you still need to prepare in advance for major festivals and take advantage of the hot spots. You can still get a good CTR! Speaking of change, you can also take out good materials from the past and continue to "run " them after a period of time. In addition to aesthetic fatigue, people will also have nostalgic feelings ! SO, the above industry materials are available for you to take, and will be updated later~

In 2019, I hope everyone can write creative copywriting works that will make people say “WOW” in their hearts.

Source: Information Flow Intelligence Bureau