2020 Annual Comprehensive Analysis of China's Internet Advertising Market

In 2019, affected by the sluggish macroeconomic situation and the slowdown in the growth of Internet users, the overall development environment of China's Internet advertising market tended to deteriorate, and competition among manufacturers was fierce. However, the market is full of vitality in the crisis. Emerging traffic platforms such as Bilibili and Zhihu began to break the circle and attract the attention and budget of advertisers. In 2020, the overall market was severely affected by the new crown epidemic. There is a consensus that the epidemic will coexist with production and life in the future. Manufacturers need to actively explore emerging media resources, innovate marketing models, and seek long-term development.

Author: Analysys International

Source: Analysys International