5 ways to attract traffic for Douyin operations

Now many businesses know that they need to use Douyin, but how can they make their Douyin account gain attention faster, or truly convert online traffic into offline traffic? Today, Bainiao Media will share with you five methods of attracting traffic.

1. Build your personal IP

The best way to attract traffic to Douyin is to build a personal IP, make vertical original videos, gain high exposure through high-quality content, and make users like and pay attention to it. Only in this way will there be great room for monetization in the later stage.

However, the prerequisite for attracting fans and traffic to Douyin is that you need to clearly define the user portraits of your fans, and then position the content based on their tags and portraits. For example, if you are selling beauty products, you can attract potential customers with related needs by posting beauty tips, how to use beauty products, etc. As the number of fans increases, it will be easier to realize sales monetization in the later stage and reap massive commercial wealth.

2. Comments to attract traffic

The second method of attracting traffic to Douyin is comment attraction.

First, let me share with you the recommendation mechanism of Tik Tok short videos. Douyin’s recommendation mechanism is similar to that of Toutiao. After a Douyin video is uploaded and approved, the system will first classify the video by interest and push the video to some users who often read such videos. It will then conduct data analysis based on the complete playback rate, number of likes, number of comments, and number of reposts after viewing by this group of people, and then decide whether to continue recommending it to more people based on the quality of the video data.

For example, after your Tik Tok video is released, the system will first show it to 500 people on average. There may be 400 people clicking on it, 300 of whom watched it in full, 50 liked it, 30 commented on it, and 20 forwarded it. At this time, the system will determine that the video is a high-quality video and will continue to recommend it to the next group of people. The number of recommendations may increase to 1,000 or 5,000 people, and then decide whether to continue recommending it based on the browsing data of the second group of people. By analogy, only when your video meets the requirements of the recommendation rules can you get more opportunities to be recommended for free and gain more user attention. In this way, whether you are promoting your own brand or selling products in the future, you can achieve the purpose of monetization.

Now, let’s get back to the topic and continue talking about comment traffic. Comment traffic is free traffic. If you want to use comment interaction to attract traffic to Douyin, then maintaining high interactivity is the key to comment traffic!

If you want to achieve traffic through comment interaction, Tik Tok videos must be interactive. The interactivity here not only refers to the video content triggering resonance in readers, but also includes stimulating readers' emotions and psychology such as happiness, sadness, anger, identification, and belonging after reading, so that readers are willing to like, comment or forward after watching. Only when the video content is interactive can it attract more users' attention.

3. Offline traffic diversion

In addition to online interactive traffic, Douyin can also conduct offline traffic. In terms of offline traffic diversion, many excellent cases have emerged in the catering industry. The popularity of short videos on TikTok has led to booming business and long queues at offline stores such as Haidilao, Daan Tea, CoCo Milk Tea, and Turkish Ice Cream. Daan Milk Tea, in particular, has recruited 3,000 franchise stores in just a few months just by becoming popular on TikTok.

So, how does Douyin generate offline traffic?

Here I would like to introduce to you the vertical industry POI claiming of Douyin. Douyin corporate Blue V can claim POI addresses. After successful claim, the corresponding corporate Blue V number and basic store information can be displayed on the POI address page, and telephone reservations are supported, thereby providing companies with more information exposure and traffic monetization conversion opportunities.

4. “DOU+” support

The fourth method of attracting traffic to Douyin is to use “DOU+”. This type of traffic is paid, which is suitable for Douyin users who don’t want to spend too much time on video shooting and production. It is also suitable for high-quality videos that need icing on the cake to get more exposure. Of course, it is also suitable for some wealthy Douyin users. After all, if you have money, you can do what you want.

If your video is not recommended to more people by the system, you can use the DOU+ function to help increase the number of recommendations, so that you can make your video popular even if you spend money. "DOU+" starts at 100 yuan, and usually 100 yuan can get 5,000 recommended views. Before using "DOU+", you can set interest groups and recommend them to relevant target groups for viewing. By boosting traffic through "DOU+", you can not only boost your own videos, but also boost other people's videos.

The function of "DOU+" cannot be simply seen as obtaining recommendations through paid assistance, it also has a great influence on brand communication. In order to achieve a greater traffic-generating effect, the support of comments and interactions is also needed. Otherwise, what you buy is only the number of video views, and the effect of increasing fans and traffic will likely be greatly reduced.

5. Place information flow ads

The fifth method of attracting traffic to Douyin also includes placing Douyin information flow ads.

This type of traffic, like “DOU+”, is paid traffic, which means that advertisements are embedded in the video stream in an original way. This method is non-compulsory, does not disturb users, and users are happy to accept it. Information flow is a form of Internet advertising that has emerged in the past two years and has become very popular.

Information flow ads can be labeled based on multiple dimensions such as crowds, interests, and regions, so as to present brands and products to precise groups of people. This is also a simple and crude way to attract traffic to Douyin.

As Zhang Yiming, the founder of Toutiao, said: "Short videos will become the next hot spot in content entrepreneurship with an unstoppable trend." We believe that "know yourself and know your enemy, and you will never be defeated in a hundred battles." As long as you have a comprehensive and in-depth understanding and meticulous cultivation of the Douyin platform and your own content, any individual or company will have the opportunity to write their own personality and realize their dream of financial freedom.

That’s all for today’s sharing. Henan Bainiao Culture Media Co., Ltd. will create a one-stop service model for Douyin short videos and live broadcasts for you!

Friends with relevant intentions are welcome to call for consultation or inspection.

Author: Manager Zhang

Source: Bird Media