Oreo Advertising Creative Collection

I don’t like cookies, especially sweet cookies, so I’ve recently been eyeing Oreos. Why? Perhaps it listened to the voices of those of us who don’t like sweets, and improved the product, turning it into an Oreo that is “just the right amount of sweet.”

So why does Oreo still do this? I think this is probably because the changes in the times have caused changes in the market. Although I have not read Oreo's financial report, I can boldly guess that Oreo's profit growth rate has been decreasing in recent years.

Nowadays, it is an era that pays attention to health and beauty. No matter what the ingredients of Oreos are, sweet is synonymous with fat in many people's minds. In addition, if you eat too much sweet things, you will feel greasy and the amount of food you eat will also be affected.

So Oreos are not so sweet anymore. Anyway, Oreo caught my eye, so I collected some of Oreo’s creative ads and found a small pattern:

Most of Oreo’s creative ideas are centered around Oreo.

1. Oreo’s 100th Anniversary

In 2012, on the occasion of Oreo’s 100th anniversary, a series of creative posters were produced, using a combination of Oreo cookies to review the more meaningful historical events of the past 100 years. (The following posters are not strictly in chronological order)

1928, the yo-yo was invented

1992: Mobile text messaging was introduced

1930: Football enters the world stage

Snow White debuted on Broadway in 1912

2004 Saturn Case Files

1954: Rock and roll is born

In 1980, Namco's classic game "Bean Eater" was released.

1953, Conquering Mount Everest

2000, Y2K

1912 Modern Cubism

1953: Color television was born

1952, the first 3D movie

1975, Jaws was released

1920: Prohibition

1946, Baby Boom

1969: Man first landed on the moon

1967 San Francisco Hippie Party - Love and Peace

2. PLAY WITH OREO

In 2015, OREO teamed up with 10 designers to select 10 keywords of OREO, such as Dream, wonder, twist, etc., to create a set of creative illustrations, PLAY WITH OREO, to communicate with the public.

3. Super Imitation Show

Oreo used its own products to imitate some classic scenes and clips.

4. OREO IS MILK'S FAVERITE

In order to highlight the CP attributes of Oreo and milk, Oreo has extended a set of creative posters. Oreo is milk’s favorite XXX, just like what Dove reinforced, “On rainy days, music and chocolate are a better match.”

5. Oreo x Tmall Super Brand Day

Oreo has boarded the Tmall ship and the two are bringing traffic to each other.

6. Oreo Weibo Daily

Oreo’s common tactic on Weibo is to combine the real and the imaginary, implanting its products into life scenes or self-written and self-performed short stories. This is interesting and not monotonous, which invisibly deepens Oreo’s favorability among its fans.

6. Other Oreo poster ideas

The following are poster ideas that have no official source, but the techniques and content are the same, all of which are about Oreos being placed in various scenes or objects.

Of course, in addition to print, Oreo has many other creative ideas. For example, as a partner on Tmall Super Brand Day, Oreo launched the Oreo Music Box, which attracted the attention and purchase of many consumers.

After seeing the creative ideas of Oreo, it is not difficult to find the creative magic weapon of Oreo:

Let Oreo appear reasonably in the creativity. For example, you can compare Oreo to a person, and then use the human vision to tell a story; or use Oreo to replace the common "circle" in life to create new sparks.

This technique can be used in quite a few brands or fast-moving consumer goods categories. Miss Jiao from JD.com is an example. In order to promote JD.com's "Food in the Room", JD.com chose a cookie as the creative material, personified it, and wrote one story after another, which is very impressive.

Author: Advertising Department Store

Source: Advertising Department Store