Some basic techniques for operation, promotion and attracting new customers!

Operations is a very complex business system. Generally speaking, we cannot say that a certain person is an operator. We can only say that he does something specific in operations. For example: user operation, content operation, community operation, product operation, event operation, etc. The four core goals of operations: attracting new customers, promoting activation, retention, and conversion (orders).

Attracting new users means bringing new users to the product, and the KPI is to look at the increase in new users. Attracting new users in SEO means increasing traffic to the website. Most of the work done by SEO is to attract new customers. If you don’t consider the accuracy when attracting new users, you can attract a lot of users. But it has no use for the product. But it is useful to achieve KPI, haha.

The products of many projects are purely dependent on apps. If there is user demand on search engines, I usually recommend building a PC website accordingly. We also use SEO to attract new users. After all, the accuracy of SEO traffic is quite high. SEO traffic can basically be used as a traffic source for seed users.

What are the common methods and tactics for attracting new customers? I will give you a brief list today, which is actually equivalent to a note I made myself. It is worth collecting. If you need it in the future, you can open it and take a look. This is a reminder for you to pay attention to other channels for attracting new customers.

1. Ground promotion: commonly known as: ground promotion.

Ground promotion may be less common recently. In the past few years, there were several places on almost every street where you could get small gifts by scanning the QR code to follow or downloading the app. For field promotion, it’s easy if the sales volume is high. But it is difficult to bring in truly valuable users. Usually, after receiving the gift, the user deletes the app or unsubscribes. It's a pure waste of money in promotion method. However, it also depends on the target audience of the product.

2. Growth hacking.

This routine is a relatively new one, and if done well, it can be very effective. Moreover, it is possible to achieve great results with little effort. But it is not easy, it requires in-depth research on user needs and the development of methods. We need people who truly understand the Internet and have active thinking to operate the business.

3. Event marketing.

Event marketing is also one of the most common routines. It should be useful, which depends on the planning of the event, the choice of event scene and whether it is close enough to users. However, whether it is business operation or product operation, activities are still indispensable. To do it well, you still need to combine your own situation and develop a set of activity operation methodologies.

4. New media operation.

For example, WeChat official accounts, Toutiao accounts, Baijia accounts, etc., there are various popular platforms on the market. This kind of thing may be something that everyone has come into contact with more often. No need for me to introduce myself. But I don’t think this is very effective in attracting new customers. Because the speed is indeed still a bit slow. If you want to explode, you still have to combine it with creativity in depth. But swiping the circle of friends is a bit like taking a chance.

5. Manual invitation.

This method of manual invitation can trigger a good leading effect. However, the starting point of the project and the background of the founder are also required to be high. Zhihu originally adopted an invitation mechanism. Weibo also started by inviting celebrities to open their Weibo accounts. For manual invitation, you must invite well-known people in the industry to have influence, that is, you have to find great people to stand up for you.

6. SEO.

Just like I said above. The search engine is also a distribution platform. If you are not limited to your own website, any method that can get ranking based on search engines can be used. SEO is still a better way.

7. Water army/posting.

A large number of posts on the entire network, crude marketing. Not to mention, it does have some uses. What forums, Tieba, Weibo comments. Various platforms, as long as you can leave a message.

8. Paid advertising.

In fact, many channels are definitely paid. For example: paid search rankings, Guangdiantong, news soft articles, WeChat public account soft articles, outdoor open-air advertising, various elevator advertisements, patch advertisements, etc., and paid ranking is also considered.

9. ASO.

Apple store ranking optimization is also a popular practice.

10. Promote each other.

You can find some relevant platforms, websites, or applications for mutual promotion and cooperation. Mutual promotion is a bit like exchanging friendly links. It depends on the user's choice, which is fair.

11. Mobilize users.

Mobilize users and follow the mass line. However, this depends on the specific level of operation. It’s not easy to do well, but it’s amazing when you do it well.

12. Brand/reputation.

The word-of-mouth method can leverage a core value point of a product to promote it on a large scale and build a good reputation in the market. For example: 360 Free Antivirus. Another example is building a brand. PR articles are sent out every day and appear in front of users in multiple scenarios, capturing their minds.

13. Overall, there are many ways and methods to attract new customers, not limited to those listed above.

Attracting new customers is more of a specific tactical issue. How to fight, fight beautifully. There aren't many rules, it all depends on your thinking. Of course, there is a central point, which is the user.

So through my rough introduction of these methods, you can roughly think about the product's operation route in combination with the above points. Everything should be based on product/project penalties first, considering what channels to choose and what operating strategies to adopt. In addition, you also need to consider your current stage, the status of your product, etc.

Related reading:

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