TikTok advertising click-through rate and high-click copywriting skills!

Recently, many advertisers have paid close attention to TikTok ads. After placing TikTok ads, advertisers will pay close attention to the conversion rate and click-through rate of the ads!

Recently, many advertisers have come to me and said that the click-through rate of the ads I have placed on TikTok is not very good. Do you have any good solution to this problem?

Next, I will tell you about

1. Three skills to improve TikTok advertising!

Skill 1: Find the right entry point

Before we launch TikTok ads, we need to determine the products to be promoted, and use the product advantages and user needs as the entry point, and convey the brand beliefs and product advantages to the target users!

Our entry point must be something that users are interested in and be able to help users solve their problems!

There is a wide range of options for entry points for our advertising copy, such as product functions, consumption scenarios, prices, uses, whether there are celebrity endorsements, and whether they can be cleverly combined with current hot topics. These can all be used as entry points for our advertising copy.

Advertising copy must find the right entry point. Finding the right advertising entry point can also directly hit the user's pain points and resonate with users.

Skill 2: Advertising Copywriting

Advertising copy should be creative, logical, guiding and resonant. Good copywriting has these four basic qualities. The creativity and logic of an advertisement determine whether users will continue to pay attention to the advertisement, as well as its guidance and resonance. It determines whether there will be interaction between users and advertisements. Regardless of the level of users, advertising copy is needed to guide them, so when we are creating copy, we can add corresponding guiding words in the creativity, such as "buy now", "click to download", etc.

Skill 3: Interesting video content

TikTok ads are presented in the form of videos, so the ad videos must have highlights and be creative, and the key content in the ad videos needs to be highlighted!

When creating TikTok advertising video content, we recommend starting from the functionality, purpose, price, etc. of the product being promoted. Before we produce video content, we can also conduct surveys on different users, find out what the users are concerned about, and produce videos based on their concerns. This can also help solve user problems to the greatest extent, understand what functions users want the product to have, and help companies understand product dynamics!

2. How to write copy with super high conversion?

1. Fully demonstrate product advantages

When we write advertising copy, we should let users benefit through the advertising copy. Most people have different sensitivities to losses and gains. People tend to pay the most attention to gains, so when we place advertisements, we can make full use of this when designing advertising copy.

2. Take advantage of the user's contrast psychology

When users need a product/service, they will learn about it in advance. So in order to make our TikTok ads more effective, we need to compare the products/services provided by others with our own. This will create a contrast in the user's psychology. Our comparison points can be product value, function, price, etc., which can create a psychological impact on the user and generate interaction with the advertisement!

3. Identify target users

The vast sea of ​​people on the Internet? How to find users? After all, we only care about information that is related to us, so when we write copy, we need to determine the direction of the copy and make the target users feel that the person corresponding to this copy is "me" by describing the target audience.

4. Cleverly use the celebrity/fan effect

When it comes to ordinary people, users may not pay that much attention to them, so when we design advertising copy, we can also cleverly borrow classic quotes from industry leaders or celebrities. If there are celebrities involved, proof of cooperation will be required, etc.!