How to Promote Your Brand Through TikTok? Detailed explanation of 5 advertising and marketing methods!

TikTok marketing strategies are discussed among marketers as effective tools and techniques that are content-based and ensure that brands achieve significant growth with a small amount of sponsorship. The TikTok app allows its 795 million international users to create short 15-second videos, dub music, and many other activities, just like other social media apps.

TikTok was initially launched as Douyin in the Chinese market and later renamed TikTok to serve the international market. Today, TikTok has become a fast-growing free application, and has always been in the top three on the Apple App Store's download list. Lip-sync videos are a unique feature of TikTok, and almost all users are using it.

How TikTok Business Marketing Strategies Help Monetize Trending Hashtags?

Today, many applications are dedicated to helping businesses acquire target customers and future markets. From the perspective of marketers looking for a target market, one would prefer to conduct promotions through different channels to attract the desired and relevant customers.

For example, if our target customers are professionals, then we will choose LinkedIn, and we will also promote Facebook pages and groups to reach more niche groups. If our target customers were teenagers, we would choose TikTok. Because TikTok provides fun to users between the ages of 10 to 19 and is growing at an exponential rate.

For example, Jimmy Fallon and others have launched a topic challenge such as #tumbleweedchallenge on Tiktok, which has received millions of views. TikTok hashtag challenges are an important form of branding because they show the relevance of the products or services promoted by the organizations and businesses involved.

Some challenges are initiated by businesses themselves, such as McDonald's launching the #bigmactiktok challenge to get customers involved. Because companies offer prizes or corresponding rewards, it has become popular among TikTok users.

TikTok has also added functional tools to check abuse and harassment online, making Tiktok a great way for marketers to promote their brands. By promoting your brand through TikTok, you can gain greater influence with less investment. Hashtag challenges can gain a lot of attention and go viral if they involve relevant celebrities, influencers, or effective content.

How to Promote Your Brand Through TikTok Marketing?

To get your brand’s products and services noticed and clicked on, here are five popular ways you can try:

1. In-feed native ads: If you like Instagram stories in full-screen mode and find them helpful for advertising promotion, then TikTok In-feed native ads are the tool for you. You can choose to add a website link and a buy now button on your ad to take users directly to your landing page. These are skippable ads, and there are multiple options for designing the overall ad. The performance of the ads can be tracked by click-through rate, impressions, total views, video watch time, and engagement received.

2. Hashtag Challenge Ads: In this type of ad, users will see a specific banner ad that will take them to the instructions and rules page of the featured challenge. Ad delivery can be measured through a variety of data including banner views, clicks, amount of user-generated content, number of views, engagement, and trending position. This tool targets specific consumers and has more chances of conversion. A classic example of TikTok’s marketing strategy is the #inmydenim challenge, where any user opening the app was redirected to the challenge page with a banner ad.

3. Brand Takeover Ads: This is one of the purer forms of TikTok advertising, where images, short video clips, and GIFs can become a precursor to a brand landing page. Since this category is exclusive, only one brand can use this particular category per day. Reach can be measured by impressions, click-through rate, and reach. Brand takeover ads are effective because TikTok’s marketing tools are simple, user-friendly, and effective for branding a specific product or service.

4. Hashtag Challenge: Hashtag challenges are popular promotional activities that can gather audiences and spread brand information organically. Hashtag challenges are mostly unsponsored, but with the right content, they can make a marketing strategy popular among users and consumers. Hashtag challenges are easier to pull off with influencers because they have a wider reach. Additionally, the hashtag challenge received a ton of organic engagement.

5. User Engagement: The easily accessible and attractive advertising method in TikTok marketing strategy is user engagement. Before using it, you need to understand this concept. Let’s take a look at Haidilao’s advertising works. The restaurant has added a DIY option to its menu, where users can choose how to make food based on the ingredients and post a video. The campaign encouraged more than 15,000 users to film their experiences and upload them, with 2,000 videos now shared on TikTok and viewed more than 50 million times.

It is reported that TikTok's business marketing strategy now has fixed trends, popularity and reach, and it is growing every month.

Author: Hugo.com

Source: Hugo.com APP