There are numerous knowledge points on the Internet, and there is no shortage of guidance from experts, but fragmented learning makes it difficult to engrave the "craftsmanship" in your heart. Building your own operation system is the ability of each operator. If you are also an operator who has just entered the industry or want to switch to operations, I hope that my operation notes can bring us a little inspiration and slowly become your own operation secrets! The picture below shows some websites and tools that I frequently use since I started working. Today I finally took stock of them. It is precisely because of these tools that my work can be more handy. ▲Article outline (click on the image to view)
01. WeChat Editor
Let’s start with the simplest one. New media operation can be regarded as the beginning for most people to enter the operation industry. The outside world likes to call us new media editors, but new media operation can have a different value from editors. I am the same. I started writing public accounts out of interest and curiosity in college. During this period, I have used the following editors. When I first learned about the editors, I put whatever I thought looked good into the articles. With today's aesthetic standards, it is really an eyesore! However, since I started working, the editors I use most often are: iTypesetting, 135 Editor, Xinbang and Xiumi. The styles you can choose are nothing more than titles and dividing lines. It is only to add color to the article. As for many pictures, most of them are put together on PS to avoid misalignment. It is best for the article to be concise and elegant, but if you operate some local public accounts, such as food, travel, etc., it would be better to have a more fancy style. The editor will be more helpful to you. If any friends need help with how to format an article to make it look better, please leave me a message. In the future, I will also share with you the formatting formats that I often use: fonts, font sizes, spacing, color matching, etc. I will not go into details here.
I usually use these websites not because I need materials for design, but because of the nature of my work, I often use them for article covers and some illustrations in articles, so I won’t be overly picky about the clarity and image type. The most commonly used ones are Pexel and Pixelbay. Because they are all foreign language websites, you need to enter English search terms. For example, if you want to search for "people", you should type "people". Here’s another little tip. If you search for images on Baidu, for example, images related to eggs, the results for searching “eggs” and “egg” are very different. The latter has richer image content and a larger selection space.
Due to work needs, I have a fairly good understanding of public accounts. Among them, New Media Manager and Yiban are both plug-ins for WeChat public accounts, which provide convenience in editing articles and exporting data. There is no superiority or inferiority between the two, it all depends on usage habits. In particular, the [Picture and Text Collection] function is a boon for new media people, saving them the trouble of running out of pages. The function defined on Xigua Data's official website is to collect data from 3.8 million public accounts on the entire network, estimate the number of followers, advertising value, operation quality, and user portrait of any public account, and provide minute-level monitoring of public account articles. It is a big data tool for public account operations and advertising effectiveness monitoring. If you want to know the information of a number as soon as possible, you can search here. The analysis is very comprehensive, but of course the data is not very accurate. Next, I want to focus on BDP. Data analysis is an essential skill for every operator. You need to import data tables into BDP, which is downloaded from New Media Manager or Yiban. You can drag them according to your needs to generate the desired analysis. Without exaggerating or praising, this one tool alone is enough to widen the gap with other new media operations! (For the analysis framework, please refer to the Operation Research Society teaching video) ▲Analysis chart I have made
Website Links
Xiguaji data: http://data.xiguaji.com/ New Media Manager: https://xmt.cn/index Yiban: https://yiban.io/ BDP: https://me.bdp.cn/home.html
04. Knowledge system sorting
The two tools I use most often are XMind and Mubu. The knowledge structure in the article is made with Mubu, and then converted into a mind map. I personally find it more comfortable to use. Whether it is making a daily work plan, weekly report, or organizing activity schedule, it is very convenient to use and not difficult to operate. There are also many templates in xmind that can be applied directly, including inserting icons, attachments, annotations, etc., which are very comprehensive.
When checking operational data, cnzz is often used, including event tracking, independent visitors, etc., which is very suitable for novices. The data generally includes the following aspects: 1. Trend analysis: page views (PV), unique visitors (UV), IP, new unique visitors, number of visits, average page views per person, average visit depth, and bounce rate; 2. Source classification: search engine, other external links, direct input URL or bookmark, internal source; 3. Source pages: search engines, social media, website navigation, email, external links; 4. Visit details: browsing time, page source, visited pages, IP, and region. The data cannot be said to be completely accurate, but it is sufficient for daily analysis. The biggest feeling from my work is that the data does not necessarily have to be exactly the same. Sometimes the pursuit of accuracy is actually a waste of time. It is fine as long as it does not affect the analysis.
Website Links
cnzz: https://www.umeng.com/ Google Analytics: https://www.google.com/analytics/ Ptengine: http://www.ptengine.cn/
06. Short video data
My work scope does not involve the short video field. I just occasionally learn about the trends of short videos. It is better for operators to know a little about everything. Comparisons can be made by celebrity list, PGC list, online variety show list, etc. There are also functions such as data analysis, list interpretation, industry reports, etc., which can help you grasp the latest industry trends.
Website Links
CAAS Data: https://www.caasdata.com/
07. Competitive website data
SimilarWeb is a foreign website and mobile application data analysis tool . You can use it to quickly view a site's ranking, traffic source, social attributes, main keywords and other related data. Data analysis tool for benchmarking against competitors and industries. ▲Official website function introduction
Website Links
SimilarWeb China official website: http://cn.similarweb.com/
08. Pay for knowledge
If the platform involves knowledge payment and does not use its own payment system, you can use a third-party tool. The one I use most often is Xiaoetong, which is similar to the previous one. This kind of tool is easy to master. Xiaoetong's official website introduces itself as a technology service provider focusing on content payment. Its products integrate mainstream content payment forms such as graphics, audio, video, live broadcast, activities, communities, and Q&A. Its core functions are content payment, user management, marketing , community activities, brand communication, etc. Product forms include knowledge stores, exclusive knowledge payment mini-programs, check-ins, etc., which can be directly monetized within the official account. As for the fees, as a corporate user, almost all essential functions need to be paid for, which shows that they have a good control over the revenue points, haha.
In fact, operators only need to have a simple understanding of this. After all, the company always has designers to draw the pictures. But if the designer is too busy one day to take care of your needs, you can also do it yourself to prevent problems before they happen, haha.
Although drawing a prototype is the job of a product manager , for operators, especially event operators, when organizing an event, their ideas and processes cannot be understood by themselves alone, they also need to explain them clearly to developers and designers. Therefore, it is quite necessary to draw a simple prototype. There are many prototyping tools, but it is better to master the basics. Axure is a tool that cannot be bypassed. I won’t go into too much detail for non-professionals, but in short, you have to understand it! For more prototyping tools, please refer to http://next.36kr.com/posts/collections/1
This set of tools has only one feature – “fast”. Basically, any operation does not take more than 5 minutes, and all tools can be generated with one click. Chuangketie and Tuguai.com offer posters, public account covers, banners... whatever you want, you can get it. Good news for those who don’t know how to use photoshop, you don’t need help from others to make your pictures! There is also one-click generation of artistic text, link generation of QR codes, and QR code generation of links, all of which require just the movement of your fingers.
Website Links
Chuangkit: https://www.chuangkit.com/ Tuguai.com: https://818ps.com/ QT86: https://www.qt86.com/ Feed QR code: https://cli.im/ Generate QR Code online: http://tool.oschina.net/qr If there are any omissions or inaccuracies in the above list, you are welcome to communicate with us. I hope that our operations can be more handy! Author: Laojie LJ
