Metaverse Community Platform UHive Product Analysis

Metaverse is a term that has suddenly emerged recently.

According to the general definition of the metaverse, we believe that it is a process of virtualization and digitization of the real world, which can also be simply understood as a digital twin of real-world production and life.

The past year (2021) can be said to be the first year of the metaverse. From 2021 to the present, many events related to the concept of the metaverse have occurred.

At the beginning of 2021, Soul App proposed building a "social metaverse" for the first time in the industry.

In March 2021, Roblox, the first stock in the Metaverse, was officially listed on the New York Stock Exchange.

In August 2021, ByteDance acquired VR startup Pico; NVIDIA announced the launch of the world's first simulation and collaboration platform to provide the foundation for the establishment of the metaverse.

In October 2021, the American social media giant Facebook announced that it would change its name to "Meta", which comes from the "Metaverse".

In January 2022, Microsoft acquired Blizzard and entered the Metaverse.

Both large Internet companies and mainstream hardware manufacturers have begun to develop Metaverse-related products.

The metaverse is forming a new wave in a new way.

We know that the Web 1.0 era was mainly based on PCs.

The Web 2.0 era is mainly based on mobile Internet.

The future will be an era of interconnection, simulation and digitization of all things. Therefore, it is generally believed that the "Web3.0" era is the metaverse.

I previously talked to a friend who works in trademark, patent and investment and learned that this year, they received thousands of trademark patent applications and business plans related to the Metaverse.

It seems that the opportunity has come and everyone wants to seize it.

The emergence of any new thing always brings with it various risks and opportunities.

In order to enable everyone to objectively understand the Metaverse products and avoid blindly following the trend and causing losses, this article analyzes a Metaverse product "UHive".

1. UHive Product Introduction

UHive was first founded in 2018. At that time, there was no concept of the metaverse, the main product form had not yet been built, and the product model was mainly focused on "coin", and 3 billion UHive tokens were pre-sold.

According to the information published on its official website, UHive was officially launched on Google Play and App Store in 2020.

Today, UHive’s official website defines its product as “World’s First Social Metaverse”, defining UHive as the world’s first metaverse social product.

1. Product Vision

UHive hopes to take community connections to a new level, and everyone’s social activities in this community will be rewarded, that is, to achieve universal income through the form of "digital dividends (UHive Token)", that is, to create wealth for everyone.

2. Product Goals

Creating a positive and noble concept, providing a platform for users to connect with their friends and family, where they can find their interests and explore them to the fullest.

3. Product Features

1. Users can find content-rich spaces and "communities" in the Oasis product section in the UHive App.
2. Participate in various activities online, concerts, movies, etc., and discover more content.
3. Communicate and interact freely with others, create group chats and interest communities, and meet more people.

Purchase virtual real estate, trade various virtual items, and enjoy an immersive social experience in UHive.

4. Product Features

1. Virtual real estate – where users can purchase additional space, or sell their own space. Moreover, the value of the user's virtual real estate can be determined based on its position, engagement, content volume, etc. in the UHive metaverse.
2. Online Exchange - Sell or buy thousands of other user-generated digital assets.
3. Digital dividends - The core selling point of UHive products is "digital dividends". Active users can obtain UHiveToken every day.

2. UHive Main Functions

In terms of product structure, UHive contains 4 tab pages: Home, Discover, Oasis, and Profile.

The functional structure diagram of UHive products is shown below.

Next, we will explain the main product functions of UHive.

1. Home

The homepage content is automatically recommended based on the tags selected by the user, and the product presentation method is the same as the current common media products.

Click to enter the media details, UHive provides users with immersive content presentation.

Similar to the domestic "Tik Tok" product style, users can make corresponding comments, likes, shares, etc. during the viewing process.

In the process of watching and operating, you can obtain corresponding "UHive coins" and gain profits.

2. Discover

The Discover section mainly collects media content based on the interests and hobbies selected by users, and also uses the currently more common card presentation method, which is relatively conventional.

The advantage is that user acceptance and learning costs are lower.

3. Oasis

Oasis is the core function of UHive. It uses a lot of 3D display technology to present media content in a virtual space, giving users a sense of immersion.

In fact, it just classifies different contents into Topics, but the presentation method is relatively novel.

Clicking on the corresponding Topic will lead you to the corresponding content collection page.

In UHive, it is called "Space".

Users can create their own "Space" for free, which is similar to the "Knowledge Planet" product currently on the market.

Moreover, this "Space" can be traded and generate profits.

The higher the popularity of the Space, the more "UHive Coins" users can obtain, and "UHive Coins" can also be cashed.

4. Personal Center

On the personal profile page, the common social product presentation mode is used.

What is different from other social products is that it has the function of Tokens. The situation here where the user's "UHive Coin" is carried is similar to the concept of a wallet.

Users can purchase corresponding "UHive coins" in their wallets, or cash out corresponding "UHive coins" in their wallets.

Therefore, the ultimate motivation of "UHive" ultimately comes down to "money".

3. UHive Product Analysis

1. UHive product five-layer model

We know that a product is composed of a series of decisions and logics. That is to say, after the functional goals and positioning of the product are determined, our ideas are finally presented through the product.

The product's interaction methods and functional features are also the result of deductions by product managers, and the functional logic of each product is self-consistent.

Therefore, we use the most commonly used five-layer product model to disassemble the UHive product from the product's strategic layer, scope layer, structure layer, framework layer, and presentation layer.

(1) Strategic level

The strategic level of a product is the soul of the product, which is what we often call the "product tone".

The problem being solved is a very philosophical one: “Where do the products come from and where do they go?”

Where it comes from, that is, why this product is needed, namely "user demand"; where it is going, that is, the goal that the product wants to achieve, namely "product goal".

We have made UHive's product goal very clear. To put it simply, it is to allow users to gain value by using the product.

For UHive products, gaining more user favor can increase the activity of the community.

The users' needs are to satisfy their social needs and obtain corresponding benefits (tokens distributed by platform dividends), which can be withdrawn.

Therefore, we see that UHive focuses on social functions on the homepage, while on the personal page, it highlights the concept of wallet.

The product carries the core logic of UHive Token through the wallet, a significant function, allowing users to easily operate Token-related functions.

These all reflect the "tone" of the product.

(2) Scope layer

The scope layer of a product is usually divided into "product requirements" and "product specifications".

Our products give us what outputs we get from certain inputs. This is reflected in the UHive product in terms of what requirements need to be met in the UHive product and what the product constraints are.

UHive's main product areas are community, metaverse and UHiveToken.

The establishment of a community relies on content, and the Metaverse carries content through the "Space" function in "Oasis", thereby increasing the value of "Space" and obtaining more UHiveTokens.

Therefore, in the scope layer, it has been defined which product functions can exist and which product functions cannot exist. UHive products focus on the metaverse, so all these product functions are to serve the concept of the metaverse.

(3) Structural layer

The product structure layer mainly focuses on the product's interaction design and information architecture.

UHive's interaction in "Oasis" reflects the style of the metaverse, and the 3D-like interactive design gives users a sense of immersion.

From the perspective of product interaction, this design not only meets the current user operations, but also provides content materials for "AR (Augmented Reality)" in the future metaverse.

As holographic projection technology matures in the future, this kind of interaction will also bring a brand new experience to users.

UHive products are integrated products that combine functions and content. They have the attributes of "coin" products and can be used for the purchase and trading of coins.

The content is mainly presented in the form of a community. Users can choose the content category they are interested in and watch the content they like, which promotes users' acquisition and understanding of the content.

(4) Framework layer

The framework layer is reflected in UHive mainly in its navigation design and interface design.

The homepage and discovery in the navigation highlight the aggregation of community content, "Oasis" highlights the metaverse and focuses on content and UHiveToken, and "Notification" is designed to increase interaction among community members.

However, I personally feel that this "notification" is a bit cumbersome and does not highlight the features of the product.

In addition to highlighting the content and space information, the personal page also highlights "wallet" and "store", and adds the attributes of "UHiveToken" to facilitate users' related operations on "UHiveToken".

Let’s review the framework of the UHive product. This framework has three legs: “content-space-wallet”, and these three “legs” together build the UHive metaverse.

For users, the framework layer of UHive is relatively simple and intuitive. Users can browse their favorite content on the homepage tab or discovery tab and interact with related content, thereby obtaining the platform's "UHive Token".

Users purchase space in "Oasis" or trade corresponding space to trade digital collections NFT.

Check the wallet balance in the wallet and make UHiveToken purchases or transfers.

The framework is relatively clear, but if I were the product manager of UHive, I would put the "Notification" function above the product and leave the "Personal" function in the Tab column to highlight the relevant attributes of the UHive wallet.

(5) Presentation layer

The presentation layer is also usually referred to as the visual layer, which is usually designed by the product's "UI" and "UE".

For example, how to layout the product page, how to match the colors, fonts, font sizes, spacing, etc.

In short, when users see this product for the first time, they will clearly know what this product does.

This usually includes many companies' standard VIs.

Just like in cars, when we see the "hexagonal big mouth" air intake grille, even without looking at the car logo, we can tell it is an Audi, and when we see the "double kidney" air intake grille, it is easy to know it is a BMW.

In UHive products, the universal color "blue" is used.

Because according to data analysis, blue is easily accepted by most people and is recognized worldwide as the safest design color.

Red, yellow, and green all carry strong emotional signals, while blue is relatively neutral. Using blue in the early stages of a product makes it easier for users to accept it.

I won’t discuss the layout, fonts, and font size in detail here. At the presentation level, except for the “Oasis” module that uses 3D interactive design, the products in other columns of UHive are quite ordinary, without any highlights. From this aspect, there is still room for improvement.

2. How to obtain UHive Token

(1) UHive In-App Purchase

You can purchase UHive Token in the UHive Store in the software.

(2) Transfers by others

Each UHive user has a unique wallet address, which is also the blockchain address. Others can transfer UHive coins to this address.

(3) Invite users

By inviting new users, you can get corresponding UHive coins, which is similar to the user acquisition activities of banks.

(4) Publish exciting content in the space

The more interaction your content has, the more engagement your content gets and the more revenue you earn. It is equivalent to the “content diversion” of traditional products.

(5) Distribution of dividends

Sharing the platform's revenue through unconditional distribution of daily dividends (universal income) to the entire user base.

(6) Summary

In summary, as people join Uhive every day and buy, sell and trade more tokens this will directly affect the number of tokens that will be distributed to users.

To put it another way: the more tokens are traded, the more people join Uhive, and the more tokens users get.

3. UHive Token Consumption Methods

(1) Purchase UHive virtual land

In Oasis, you can see how Uhive’s metaverse allocates space (virtual land), just like when you buy land in the physical world.

Customizable space to build new features in your own personal virtual world.

At this stage, you will see the details of the block and how much free space is available in that particular block, as well as its price trend;

Block and space pricing will depend on user activity and engagement. The more active the space, the faster the value rises, which also affects the surrounding spaces.

If you buy space next to a popular brand or celebrity (for example – Snoop Dogg or Nike), the space will appreciate in value even if it is not active, just like physical real estate.

(2) Purchase digital collectibles

There are many unique digital works in Uhive, and users can purchase and collect them with UHive Token.

(3) Consumption at Mraket Place

Mraket Place provides transactions for various digital collections and sorts them according to the popularity and trend indicators of digital collections.

A Spaces product module is available in MarketPlace and is currently under construction.

(4) Consumption in Store

In the Store, users can use UHive coins to purchase "Land" or "Space Name" for consumption.

The more active the space, the faster the value rises, which also affects the surrounding spaces.

If you buy space next to a popular brand or celebrity (like Nike), the space will appreciate in value even if it’s not active, just like physical real estate.

(5) Awards support

Users can "award" their favorite content, and the product model is equivalent to the "reward" function of domestic live broadcasts.

4. UHive Token operation logic

Obviously, the core of the UHive product is the UHive wallet, which connects all user behaviors regarding UHiveToken.

The UHive product token operation logic mainly analyzes the acquisition and consumption of tokens. The overall process structure diagram is shown in the figure below.

In the early stage of UHive products, UHive Token was actively distributed to users mainly through product operations.

Tokens will initially be provided to users through two main phases: Pre-TGE and Main TGE.

On April 11, 2018, the company launched a pre-sale for 3 billion UHIVE tokens, which lasted until April 30, 2018.

14 billion tokens will be available during the TGE main event between May 2, 2018 and July 15, 2018.

During this event, more than 3 billion tokens will be distributed to dividend contributors to the event, bringing the total number of UHIVE tokens released in these two phases to 20 billion.

After the UHIve product is officially launched to the market, in terms of product operation, UHiveToken will be provided to users mainly through two methods.

The first is to distribute dividends to users. Just as UHive’s corporate vision, Uhive was established to create wealth for everyone.

Uhive aims to achieve this by paying out its Uhive tokens (digital dividends) to all active users every day.

The second is through user incentives. For example, users can get Token rewards by inviting other users, and users can get rewards by posting valuable content on the platform and participating in interactions, etc.

Based on the UHive wallet, other users can directly transfer money to the wallet address of the corresponding user, as well as rewards received from the content issued by the user on the platform, digital collections sold, and through direct purchases.

These can be obtained as tokens and reflected in the user's UHive wallet.

In the consumption method of Token, it is generally divided into four parts:

1. UHive Store: Users can use Tokens to purchase corresponding digital collections NFT in UHive Store.
2. UHive Place: Purchasing virtual land is similar to purchasing a Place name, which is similar to the commercial naming method commonly used in physical environments today.
3. UHive Media: It is UHive’s main content presentation method, similar to the domestic version of TikTok or WeChat live broadcast. Everyone can publish their own media content, which can be text, pictures or videos. Users can reward content that interests them.
4. Wallet transfer: Universal Bitcoin wallet function, knowing the address of other UHive users' wallets, you can make anonymous transfers.

5. UHive product underlying logic and implementation

(1) Wallet address generation method

(2) UHive Token trading product principle

UHive Token transaction is essentially a transaction-based state machine.

In computer science, a state machine is something that can read a series of inputs and then, based on those inputs, transform into a new state.

UHive Token status has one million transactions. These transactions are “grouped” into a block.

A block contains a series of transactions, and each block is linked to its previous block.

The main transactions here are related to UHive Token in the UHive wallet, such as transferring money to other users, buying or selling digital collectibles NFT, or giving rewards.

Regardless of the method, the basic principle of the product is to transfer UHiveToken from one user's wallet to another user's wallet address.

That is to say, similar to the balance of a physical bank card, the balance in our own bank card will change with our own deposits and transfers (consumption).

The simple principle is: read the current balance, include the amount transferred out or received, and calculate the final balance.

A UHive transaction consists of one input and one output.

The output contains the current output index, amount, locking script, and recipient’s public key.

If a user wants to transfer money to another user, he needs to check whether the current user's wallet has enough balance to transfer the money. If the conditions are met, the transaction will be carried out.

The input of a UHive transaction actually uses the output (UTXO) of the previous transaction.

The input also contains the sender's public key.

In addition to referencing the previous transaction output and the sender's public key, the input also contains an unlocking script.

The unlocking script contains the sender's signature on the previous transaction output and his own public key.

Confirm the validity of the input.

Next, UHive needs to create two outputs, one for the amount of UHive coins given to the other party, and one that also contains a locking script that only the other party can use.

Finally, after the transaction is created, it is broadcast to the UHive network. When the network confirms the transaction and packages it into a block and obtains consensus confirmation from the entire network, the transaction is confirmed to be valid.

4. UHive Product Summary

To sum up, the technologies used in UHive's product are not the latest. For example, blockchain-based "coin issuance" and transactions, content media, and social networking, no matter which direction, there are already mature products on the market.

But the uniqueness of UHive lies in the integration of these common gameplays together, and adding the concept of the metaverse makes it unique.

The unique points and incentive mechanism provided by UHive, as well as its "vision" that is different from other products, allows every player to enjoy the "digital dividend" in the product.

In addition, UHive also proposed its own five rules, namely:

1. The Law of Freedom: Decentralization must be exploited as much as possible to provide complete freedom.
2. Law of Wealth: must aim to create a global universal income for every user by allowing and facilitating the distribution of wealth.
3. Democratic Law: The entire social system must be democratized by allowing users to control its policies through committees and public boards.
4. Economic Laws: Must be based on a circular economy, which means that everything is considered a digital asset and can be sold and traded using blockchain.
5. The Law of Infinite Connections: Must encompass and connect all of the above laws in the virtual world, acting as a bridge to our physical world.

These laws constitute the "soul" of the product and provide guiding ideology for the formation of the future metaverse.

This concept and product idea is worth learning from.

Although UHive provides an incentive mechanism, under this incentive mechanism, it is inevitable that some users will swipe coins in order to obtain more incentives and post some bad information to attract other users to click.

This puts higher demands on the platform's content recognition capabilities.

UHive products quantify the value of content with the concept of currency, which increases user participation and activity rate, which is relatively novel.

However, UHiveToken is not enough to discover higher-quality content value. A more accurate content rating and evaluation mechanism is needed.

As mentioned above, if UHive Token is used to automatically determine the value of content, negative information will often float to the top, which is obviously not the original intention of the product.

In addition, data analysis shows that the 1 million users announced are not as active as they claim. Many contents have not been updated for a long time, and the number of visits and interactions is not high either.

At the same time, there has been no corresponding hot topic of discussion at home or abroad, and there have not been many related media reports.

Overall, UHiveToken is just the icing on the cake. The key lies in the content classification and screening mechanism, which can provide users with the valuable content they want. Enriching the content is the key to the product.

UHive products still have a long way to go in the future.

Author: Wang Jialiang

Source public account: Jia Jia original