How to increase the popularity of the live broadcast room? How to retain people in short video live broadcast rooms?

There are thousands of problems for newcomers in live streaming sales. If no one comes into the live streaming room, it may be because the cover title is not attractive. We can improve the cover and optimize the title, but then, another problem arises! How we should retain people after they come into the broadcast room is also a big concern for anchors! So, how to increase the popularity of the live broadcast room? When doing short video live streaming to sell goods, how can you retain people in the live broadcast room?

In fact, keeping people in the live broadcast room has always been a headache for anchors. The audience’s thoughts are erratic, and you can never seem to grasp what they are thinking. It’s a headache!

In fact, it is not difficult to retain people in the live broadcast room!

First, let’s analyze the seven behaviors of the audience in the live broadcast room: leaving messages, commenting, liking, rewarding, forwarding, following, and placing orders.

Then, let’s analyze the value that the anchor can provide to the audience. There are only four types: useful, interesting, affordable, and resonant.

Therefore, when live streaming to sell goods, if you want to retain people, to put it bluntly, it is to use these 4 values ​​to exchange for 7 behaviors!

What we need to do is to determine one or more values ​​as the theme of the live broadcast before starting the live broadcast, and then split the live broadcast into multiple sections.

For example, a one-hour live broadcast can be divided into four segments, each lasting 15 minutes. Afterwards, you can design what each segment should do, and make it useful, interesting, affordable, and resonant.

Key points: Four values ​​for seven behaviors!

There is a saying in the entertainment industry, "Small fame depends on promotion, big fame depends on luck", which can also be applied to the live streaming circle.

This is of course a bit mysterious. Let’s not talk about whether it is popular or not. In fact, the popularity of the live broadcast room seems to be a matter of fate. However, after using our science students’ thinking to standardize and summarize it, it is actually easier to understand and easier to operate!

How to increase the popularity of the live broadcast room? How to retain people in short video live broadcast rooms? Have you learned it?