5 common techniques and strategies for live streaming traffic generation!

Nowadays, live streaming is imperative to attract traffic, and it is another major way to increase followers if you play it well. Moreover, at different stages, it is not only about increasing followers but also about monetizing, recommending products and selling them, etc. At present, we must rely on more realistic live broadcasts to let fans see their true selves and have in-depth communication, such as direct voice conversations, real-time interaction with barrages, etc., so as to achieve "zero-distance" contact.

Online live streaming is now in a period of explosive growth. If you want to use these platforms to attract traffic, it is still very useful. From 2015 to now, the live streaming industry is still quite hot. Regardless of whether the number of onlookers is fake, the hot topic of the live broadcast industry is still the focus of discussion. So, how to use the live broadcast platform to attract traffic? Next, I will share with you some common skills and strategies:

1. Advantages of live streaming

First, let’s talk about the advantages of live streaming. In short, there are several advantages:

1. The cost of drainage is low. It is very simple to do live streaming. Micro-businesses only need to download the software and register an account to start live streaming, which requires almost no cost. If the content is exciting, it will attract a lot of fans.

2. It can increase exposure. The live broadcast platform is also a public communication platform. Whether it is personal contact information or personal image, one more channel means more opportunities for exposure.

3. The fans have high stickiness. If fans like the host, they will have a certain degree of loyalty. As long as the host can continue to produce content, there is a high probability that the fans will stay.

4. You can build your personal IP. Traffic generation is just one way for us to gather fans. If we can build a personal IP, the effect of traffic generation will be multiplied.

5. It can convert and monetize traffic. On the live streaming platform, many anchors successfully monetize by relying on their huge number of fans to attract traffic to products and events. The most representative one is Taobao mobile video live streaming. Taobao Mobile’s live video streaming is a “watch and buy” content shopping guide community platform created by Taobao. You can watch it by scrolling down to “Taobao Live Streaming” on the Taobao Mobile homepage.

As early as 2016, the number of daily visitors to Taobao Mobile's live video streaming exceeded 5 million, with women being the majority of viewers. It is a heavyweight new e-commerce customer acquisition method and the preferred channel for brand exposure on the Taobao platform.

The content of Taobao Mobile's live video broadcasts is fashionable and healthy, and it also serves as a shopping guide. The scope of coverage is also quite obvious, including fashion, beauty and skin care, sports and fitness, mother and baby, food, digital, home, travel, etc. Taobao Mobile's live video broadcasts are a powerful tool for Taobao to attract traffic and realize monetization. On the Taobao mobile video live streaming platform, we can also register an account to attract traffic and realize monetization.

2. Live streaming traffic strategy

More and more video websites have joined the live broadcast, and mobile apps dedicated to live broadcast are becoming more and more popular among fans. Moreover, most of the famous anchors we know have gradually become well-known through live broadcast platforms.

Generally speaking, the threshold is low, popularity can be directly reflected by the number of online people, and can be directly monetized through the platform's virtual currency. This is the reason why there are a large number of video anchors. But precisely because there are so many people, the chances of standing out are increased. So, how can live video streaming platforms successfully attract traffic?

1. The image is eye-catching

The anchor needs to let fans see his or her every move, so the anchor must improve his or her image. Appearance accounts for a certain score in this, but if you can create a different self through clothing, accessories, etc., then it can also add points.

An image that is eye-catching means that the clothing combination suits the individual temperament and can be adjusted frequently, giving people a "versatile" feeling. With an improved image, you will naturally attract more fans and it will be easy to attract traffic.

Improve your taste. Taste determines a person's level. Many anchors were not outstanding at the beginning, such as Chen Man on the YY platform, but later they became more and more popular because they improved their taste and were constantly learning and polishing themselves.

Share some unpopular but high-quality music or a good book with fans from time to time, keep smiling at fans, remind yourself to tighten your stomach, straighten your chest, and relax your shoulders, and the host's temperament will be greatly improved. Just imagine, how can a host who only knows how to tell jokes all day long leave a meaningful impression on his fans? While paying attention to appearance, we must not neglect the improvement of taste.

2. Specialties are the key to attracting fans

Regardless of which video live streaming platform, the most popular anchors all have certain special skills. They can sing, dance, play the piano, do talk shows, tell jokes, etc. "There is always one that catches the eye."

Imagine a female anchor with ordinary looks but a very nice singing voice, or even if she doesn’t sing well but is very good at dancing, her charm will shine at this time, and naturally, fans will be attracted. If the anchor has a great appearance but no special skills and sits in front of the camera without saying a word, then fans may enter the live broadcast room because of the anchor's good looks, but after 5 minutes they will feel extremely bored and choose to quit.

3. Clever video introduction to attract traffic

Friends who often watch video websites will find that there is a brief introduction on many video interfaces. With a quick glance, we can know what content and essence this video channel has. Therefore, the anchor should clearly state the characteristics of his or her live broadcast, such as "Interactive emotions on Monday", "Live game broadcast on Tuesday", "You click me to sing on Friday", etc., so that fans can immediately understand your style and be willing to pay attention to it actively and form a continuous trend.

Don’t underestimate these short words of nearly 100. The basic introduction of an account and the concentrated description of a video will be quickly displayed here. We can even add our personal WeChat account, so that once fans are interested, they can find us directly through this description.

For example, we can write our own Weibo and WeChat accounts into the profile, so that when fans become interested, in addition to following your live video account, they will also quickly find your Weibo address, thus becoming your die-hard fans and achieving the effect of attracting traffic.

3. Live comment traffic diversion skills

Many e-commerce novices complained that why live streaming comments are not as practical as the legend says? In fact, we should reflect on what is worth everyone's attention in our live streaming comments? What is different about it?

In fact, live broadcast comments are similar to the comment functions of QQ Space and Moments. It is obviously unrealistic for you to make a long speech on the live broadcast. So, what are the techniques for attracting traffic through live broadcast comments?

1. Use nickname comments to attract traffic

If your live broadcast has insufficient fans, you can leverage the power of big live broadcast comments to attract traffic.

The first step is to register a small live broadcast account with a nickname similar to that of the big live broadcast accounts of internet celebrities, stars, etc.

The second step is to use the main account to broadcast live and the secondary account to comment. This way of using the celebrity effect can help you gain a lot of fans for your live broadcast.

The third step is to produce high-quality content to consolidate new fans. In this way, the traffic-generating effect of nicknames becomes obvious.

2. Live streaming with big account comments

If there are not enough fans, we need to think about where the fans have gone?

For live streaming, many people have a very high starting point. Fu Yuanhui's live streaming attracted 10 million people online, and there are many live streaming influencers who have no less than one million fans each time they broadcast live. This has provided us with an opportunity to attract comments and traffic.

The first step is to enter the live chat room.

The second step is to use our live broadcast account to regularly answer questions from celebrities during live broadcasts, achieve interaction, and attract attention.

The third step is to send celebrities some appropriate gifts to show their presence, ask them questions and seek answers. Once the celebrities answer, our account traffic can fully enjoy the celebrity effect.

The fourth step is to listen carefully to celebrity live broadcasts and find the right opportunity to promote your own live broadcast account. For example, when Fu Yuanhui is broadcasting live, we can comment "I am also a swimming enthusiast, and I usually broadcast some related information live. If you are interested, you can follow me."

3. Interact with fans’ comments

When we are broadcasting live, we can ask a few friends to comment and create opportunities for us to introduce the content and format of our own live broadcast room. When friends ask questions in the form of comments and we answer them live, it often encourages more people to ask us questions. This is not only an interaction with fans, but also an opportunity to promote our own live broadcast account.

When people gradually participate in your live discussion, avoid adding too many advertising and marketing elements to the discussion in the early stage, otherwise the accumulated popularity will be destroyed.

4. Live content introduction and traffic diversion skills

More and more people have joined live streaming, and some even make it their profession. On a live streaming platform with such fierce competition, e-commerce newbies will inevitably have to fight hard to gain a foothold. Among them, the warm-up process of live broadcast is indispensable. What are some tips for using content introduction to attract traffic to live broadcasts?

1. Write an attractive title

The importance of the title is self-evident, as it has the effect of making a first impression. If we want to arouse people’s desire to watch our content, an explosive title is necessary.

The first step is to hit everyone’s pain points. For example, Jack Ma did the same as us, and Wang Jianlin did the same.

The second step is to cleverly raise questions to arouse everyone's thinking. For example, why aren't you a multimillionaire? Haven't you ever thought about becoming the next "working emperor"?

The third step is to bring fans into the scene created by the title. For example, you may have been making mistakes without even realizing it.

2. Leave a small tail

Among the numerous live streaming platforms, many people want to watch live streaming but don’t know how to do it. If we insert the live broadcast address or the URL of the live broadcast room when making the content introduction, people who are interested can directly click to watch.

Therefore, simple and convenient operation methods are more conducive to attracting the attention of fans.

3. Find the right gimmick for live streaming

A bland synopsis will never stir up a stir. We can learn from movie promotions and stop at the most exciting part.

The first step is to capture the highlights of the live broadcast and give a brief summary.

The second step is to connect with current hot topics and embed hot search keywords into the introduction.

The third step is to find the right time and preheat in advance.

Providing a good introduction to your live stream is an important step. Therefore, the broadcaster needs to think clearly about what kind of content introduction is more attractive to everyone and grasp the current hot content, so as to achieve twice the result with half the effort in the live broadcast traffic generation process.

5. Fully divert traffic from social platforms to maximize monetization

The significance of the community is beyond doubt. It is a gathering place for fans and the best channel for internet celebrities to spread themselves and realize e-commerce monetization. Especially Weibo, WeChat, QQ, Tieba, etc., these are indispensable channels for attracting traffic.

Of course, no internet celebrity can open live broadcast channels on different platforms every day. Therefore, the greatest significance of social media platforms is to bring together fans from different communities and then have them all enter a certain live video platform. This way, influencers can achieve centralized and precise dissemination and realize channel monetization.

Because of the openness of social software, more and more platforms have opened up entrances to each other. For example, Douyu can publish the room to WeChat, Weibo, QQ groups, forums, etc. with one click. Therefore, at the beginning of the live broadcast, the Internet celebrity must publish the information to all social platforms with one click to attract as many fans as possible.

So, since it is live broadcast monetization, what details do we need to pay attention to during the live broadcast?

1. Interaction with fans

Live streaming interaction is the core of communication between influencers and their fans. So, even if we have products to promote, we should not forget that fans are not just people who listen to advertisements. Only by doing a good job of interaction can we accumulate popularity and lay the foundation for monetization. Too blatant commercial promotion will only make fans feel bored, choose to quit, or even become "black fans".

2. “Silent and subtle” promotion

A truly excellent promotion should be captivating rather than a forced sale. The promotion during the live broadcast should not be a simple "TV shopping" that simply introduces and brags about the product. Instead, the product should become a prop in the live broadcast and an indispensable part of the scene.

For example, if you want to promote a beauty product, the best way is to stage a "beauty show" for your fans so that they can see the changes in the influencer. In this way, the product not only becomes an interactive part of the live broadcast, but also can attract the attention of fans. Then guiding the monetization will be more convincing and have a more "silent" effect.

Source: Ma Haixiang