The most in-trend information flow advertising marketing plan, take it for free!

Today I’d like to share with you a complete template for the 618 promotion information flow of alcoholic beverages.

I hope you can improve in the following aspects:

1. Demand Analysis

2. Copywriting skills

3. Resource characteristics

The original text is as follows:

XX Wine 618 Promotion-Full Case of Information Flow Advertising Marketing

【Activity ideas】

1. Due to the limitation of its own brand support and the results of previous promotions (which did not meet expectations), the core idea of ​​this activity is to weaken the promotion itself (not to conduct large-scale and large-scale price reduction operations) and strengthen the promotion efforts;

2. Activity composition: Taking advantage of consumer psychology, implement “ reduction + gift + promotion ” , reduce the “reduction” range, increase the “gift” items, and increase the “promotion” force.

【Activity Theme】

Only 50% off? Not satisfying enough!

40% off for all items, free VR glasses for purchases over a certain amount

Buy designated series and get IPhone7 for free

【Activity content】

1. Straight down

2. Gift

Get a gift when the full amount is reached

Buy designated series and get a free iPhone 7

3. Promotion

Budget: 50,000 yuan

Period: 6.8-6.18

Directional:

1) Nationwide (excluding Beijing, Shanghai, Guangzhou, Shenzhen, Tibet, Xinjiang, Hainan and other remote areas)

2) Male

3) 30-55 years old

Note: In the early stage, the targeting should be relaxed as much as possible under the premise of meeting the product population attributes, and timely adjustment should be made according to the data during the testing stage.

KPI

1) Average daily exposure: 500,000+ people;

2) Average daily clicks: 5,000+;

3) The average daily purchase conversion turnover is not less than 15,000 yuan;

Resource Selection

Creative Copywriting

Key words : 618, 40% off, limited time, free iPhone 7

–> Mini popup (no title )

Vertical column - advertising image and text: Only 50% off on June 18? Not satisfying enough! Up to 40% off, and get an iPhone 7 for free!

Button-Advertising graphic and text: Good wine is very cheap, and you will get an iPhone 7 for free! Buy it now

–> Native information flow

Title (within 22 Chinese characters): Mid-year wine shopping, 40% off is not too much, you can also get an iPhone, you have to come and see

Advertising graphic and text: 618 "wine" promotion! Limited time purchase

–> Three small pictures of information flow

Title (within 13 Chinese characters): Brothers, good "wine" is not available, let's make an appointment!

Advertisement images and text: Picture 1 - Good wine for gay love, Picture 2 - 618 "wine" promotion, Picture 3 - Free iPhone and VR

–> Information flow diagram

Title (13 Chinese characters or less): It turns out that Lao Wang’s good wine is stored here

Advertising graphic and text: Stock up on good wine in the middle of the year, it’s both cost-effective and impressive! Get an iPhone 7 for a limited time, and enjoy "wine" on 618!

–> WeChat plugin

Title (within 22 Chinese characters): The iPhone 7 that Lao Wang bought for his wife was actually a gift when he bought some wine! If you don't believe me, look

Advertising graphic and text: 618 "wine" promotion! 60% off

–> Last frame of the group photo (no title)

Advertising copy: I heard that good wine goes better with iPhone! 618 "wine" promotion, 50% off not enough? 40% off can be even lower! VR and iPhone 7 are given away for a limited time!

Landing Page

Tmall / JD.com / Suning flagship stores can directly convert purchases and reduce the number of intermediate links as much as possible;

Data Tracking

1. Daily average exposure and clicks

2. Daily average PV, UV

3. Daily conversion (most important)

(Important note: This plan is for pre-launch planning. After the ad is launched , the launch strategy needs to be adjusted in real time based on the data)

【Conclusion】

All plans are a reflection of your ability to integrate resources;

All templates can only be used as references for self-improvement;

There is no unchanging experience, only persistence and love;

Ahem, I won’t act so high and mighty anymore. Those who like and forward this post are all good young people!