Count down what you need to do to promote your app! Understand channels, make plans, have connections, analyze competitive products...
1. Learn to analyze competitive products. Competitive product analysis is one of the most important skills in every position. Are product managers the only ones who need to do competitive product analysis? In my opinion, any position, including CEO, requires "competitive product analysis". Competitive product analysis may not necessarily mean analyzing a certain product function of the competitor, but analyzing all aspects of the competitor from different angles, provided that there is a valuable product or team. A product manager's competitive product analysis can be to analyze the functional structure of competing products, a designer's competitive product analysis is to analyze the design style, and a management level's competitive product analysis is to analyze the team structure and management methods. For App promoters, competitive product analysis is to analyze the launch strategy of competing products, which can help us understand the channel market. In addition, if you are a novice in App promotion or are new to App in an unfamiliar field, observing and analyzing the launch channels of competing products is also an important way to help you quickly learn about this field. Therefore, competitive product analysis will give you two most valuable benefits: 1. Learn competitive product launch strategies 2. Observe competitive product launch dynamics 2. Learn to control budgets and costs. Now, according to the venture capital data public account "Hydrogen Information", an average of 12 companies receive financing every day. It seems that Internet companies never have enough money to spend. App promotion is a relatively large position in a startup company. In hand, there is a budget given by the company's leaders. However, being able to control the budget to bring the highest effect is what every boss wants to see, and it should also be the promoter's own excellent project experience. So before controlling the cost budget, you must understand: What stage is your product in? From a product perspective, there is hardly any product that is so arrogant that it can be promoted and marketed recklessly once it is launched online. If there is one, please purchase with caution. A good product must be constantly polished. During this process, the product architecture is still imperfect and the user experience is not very good. At this time, you should constantly improve the product through various operation mechanisms from an operational perspective, rather than blindly spending a lot of money to acquire users who may not be your exact users, or the users you most want but cannot retain. Make a good promotion plan in advance: Spending money without a plan is just digging a hole for the company. Therefore, in order to be responsible to the company and your own project experience, please make a good promotion plan before promotion. 3. Basic business ability App promotion will inevitably involve some external cooperation. At this time, you need to contact channels, other CPs, leaders or bosses. For the sake of cooperation, you may need to constantly try various methods to make this cooperation possible so that your performance can be closer to KPI. At this time, you must have basic business ability. This skill is not something you are born with. Sometimes you need to act cute or act mean. After all, KPI is money. 4. Go to meetings and participate in activities. Putting aside the attribute of app promotion, most Internet people are keen on participating in various activities and socializing . Maybe it's for cooperation, or for learning, or of course maybe because you don't have to work on Friday afternoon (many activities are held on Friday afternoon), so in addition to the points mentioned above, you may also need to participate in some activities. The most important thing is to gain: 1. Learn App promotion knowledge 2. Make more connections 3. Discuss a cooperation 4. Learn more channel resources 5. A good reason not to go to work and not have your salary deducted 5. Pay attention to industry hotspots. Maintaining sufficient attention to the industry is a basic quality that every position in every field should have. This has no direct relationship with your own App promotion. What it can bring to you is an excellent habit and the learning and improvement of other extended skills. In addition, as a marketing promoter , you can grasp the industry events and work-related dynamics. Of course, the chances of success of hot spot marketing are very small, but we need to keep trying. 6. Build your own network of connections. If you don’t have any of the above points, then it will be a big plus if you have enough network resources in this circle. The network of connections mentioned here is not just adding WeChat friends and leaving mobile phone numbers, but real network of connections that can work with you when you need them. For example, you are planning a conference event, then you need enough publicity channels to support it. At this time, you hope that a certain App can support you as a co-organizer, but now your event cannot bring exposure or other benefits to the other party. If it is a stranger, others will definitely look down on you. Therefore, it is enough to see the importance of personal connections. 7. Master the promotion channels. For most companies, the first thing to measure whether a person is competent for App promotion is not the above points at first glance. Therefore, mastering the App promotion channels is the most basic point. The following is the most basic channel information listed for CP: Android App Store : Market: Baidu Mobile Assistant / 360 Mobile Assistant / App Store/ Xiaomi App Store/Huawei Software Store/ Lenovo Music Store Meizu App Store/OPPO Cocoa Software Store/vivo Mobile Assistant/ Samsung App Store/Hammer App Store/ Wandoujia / App Store / Sogou Mobile Assistant/Mumianyi/ PP Assistant (UC Taobao Mobile Assistant)/Anzhi... Required skills:
Mobile application product promotion service: APP promotion service Qinggua Media advertising This article was compiled and published by @群主 (Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
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