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Different online promotion methods generally have different costs and actual results. It is extremely important for companies to make good choices and resource support during the selection process. The company must also remember that the acquisition of accurate traffic must also be in line with the different stages of the company's development; today, Dongguan SEO editor Feng Chao sorted out how companies can use Baidu Tieba traffic to acquire customers:
What is Baidu Tieba and why choose it?
Baidu Tieba, I think anyone working in the Internet industry knows about it. I won’t write what it is, but you don’t necessarily know how long it has been established. Baidu Tieba is 17 years old and was founded in December 2003. Tieba is the largest Chinese communication community based on keyword themes.
Tieba was once very crazy, and many old people may have heard the saying “When the Emperor’s Bar goes to war, not a single blade of grass will grow.” Because of the subsequent emergence of Weibo, WeChat, and even the now extremely popular short videos, everyone thought that Baidu Tieba had no traffic long ago, just like no one uses QQ Space anymore.
Baidu Tieba Promotion Ningxia Perfect Car Film Tieba Promotion Effect In fact, Baidu Tieba still has huge traffic! Why? Because Baidu Tieba is an important part of Baidu's search ecology! From our SEO point of view, Baidu's ranking for Baidu Tieba is great! As mentioned above, Baidu Tieba is based on keyword themes, so there is traffic if there is search!
This means that if you want to generate natural traffic from Baidu searches, you cannot bypass Baidu Tieba. Whether on PC or mobile phone, Baidu Tieba has considerable traffic. As for conversion, guess what? I’ll write about it later.
How to apply for a bar owner?
There are two ways to use Baidu Tieba, one is to post normally, and the other is to be the moderator. Well, you may ask, why do I need to apply to be a moderator when I run a forum? In fact, if you have used QQ groups or WeChat groups, you will know that there is a difference between group owners and ordinary members, so the role of a forum moderator is similar.
Many people also use Baidu Tieba, and the most common problem they encounter is not attracting traffic, but the failure to post successfully. Why? Either the post was deleted by the system, or by the moderator or administrator. What if you are the moderator or administrator? (Of course, anyone can apply for the title of moderator, and you can also report it.)
If you apply to be a moderator, the practical sharing is as follows:
1. Open Baidu Tieba and use keywords to find the bar you can apply for. Let me tell you here that you need to log in to your Baidu account first. Then enter the keywords for your business. For example, in website design, taking SEO as an example, you can put in the keyword: SEO and you can find bars related to it. Then you can look at the number of people and the number of posts to judge how this bar is.
2. Enter the bar you want to enter, and then see if you can apply for it. Generally, after we enter the bar, you can first follow this post bar, and then click sign in, you can see the number of people who have signed in to this bar today. The advantage of this is that you can know the number of people who have signed in to this bar and how active it is. This will be used when talking about Post Bar SEO later.
Then check if this forum has a moderator. If there is one, check it out. In fact, there are many forums in Baidu Tieba that have no moderators. No bar owner, as shown below.
I would also like to point out here that although some forums do not have a moderator and have not yet opened permissions, you cannot apply for it. Generally, as long as the forum says that it is recruiting, you can apply.
Note: Generally, you must meet several conditions to apply for Baidu Tieba: First, your level must be at least level 6, which means you must sign in here for at least 3 days within seven days.
3. Application for Tieba Operation Matters:
Applying for Tieba is not done on a computer. You need to download the Baidu Tieba APP on your mobile phone. Once you meet the requirements, fill in your ID card and have it identified, you can apply.
There are two stages after applying: one is the public election voting, and the other is the public announcement of taking office. Actually, many forums have no applicants, so the application will have 0 votes in the public announcement only after the public announcement period expires.
For example, I applied for Hangzhou SEO before. Abo applied first and had one more vote than me so he became the moderator. Later he withdrew. I am applying again now and am still in the voting stage. (Don’t come here just because you see this, hahaha)
What are the Baidu Tieba rules?
You may ask, why do we need to know its rules? In fact, we who do SEO know that no matter which platform you are on, the first thing is to figure out its rules. Why? Because when playing on someone else's territory, you must first read the rules clearly.
For example, Weibo has rules, WeChat has rules, and short videos also have rules. There are two ways to understand the rules here. One is the bottom line rule of the platform, and the other is the traffic rules given by the platform. So, what are the Baidu Tieba hot discussion list and the keywords mentioned?
In Baidu Tieba APP-My-Topic-Rules, as shown in the screenshot:
Look at the place I added in the circle, there are 4 rules for demotion. I believe you should understand these 4 rules. Baiyang SEO will add a few more words: I won’t say more about advertising pornography, you know. The main post has too many external links, which means there are too many external links in the post.
Let’s look at the weighted area. The keywords are accurate and concentrated. Do you understand this point? I will talk about it later when I talk about Baidu Tieba SEO ranking.
How to do SEO ranking in Baidu Tieba?
How to do SEO ranking in Baidu Tieba? SEO here refers to search engine optimization ranking, and the search engine here mainly refers to the ranking in Baidu search results. There are two rankings here, one is the SEO ranking of the Tieba name, and the other is the SEO ranking of the Tieba posts.
1. Baidu Tieba name ranking. Originally I wanted to talk about this Tieba name ranking. Abo has only been doing Tieba ranking for less than a month. Thinking that he is still doing this business, I won’t talk about it for now. I can give examples from other forums so you can understand it.
For example, a business that can earn tens of millions or even hundreds of millions of dollars a year - old photo restoration, as shown in the figure, search for old photo restoration exchanges as shown below:
In fact, this person doesn't know much about SEO, so he just put a keyword: old photo restoration. In fact, the moderator can put several keywords in the background in the frame below.
As long as the Baidu Tieba name and introduction contain keywords and the bar is active, it will rank well when searching for medium and long-tail keywords. Apo said that using Baidu Tieba well is actually like using a website, hahahaha.
You ask if you still have a chance to attract traffic now? If you can find your niche market forum, you can still attract accurate traffic. I will write about attracting traffic below.
What, you said you don’t understand the key words? Read this:
What is SEO website optimization and keyword analysis
2. How to do SEO ranking for Baidu Posts?
In fact, Tianmai Network has been working on Baidu Tieba for many years, starting with website SEO in 2013, using Baidu Tieba for external links. As shown in the picture, it was posted in 2013, but this forum has now been officially closed.
Then let me talk about the Baidu Tieba posts that the company made before the promotion.
How to do SEO ranking for Baidu Tieba posts? Registration matters:
A. Tieba itself has high authority, just like your website. Go find a high-authority forum to post on.
B. The post itself must contain long-tail keywords. Short keywords are generally difficult to compete for in posts and are not accurate.
C. There should be more replies under the post itself. How to do it? I usually divide long posts into several paragraphs, sometimes more than ten paragraphs. In this way, the post itself will appear to have received a lot of replies in the forum. Remember the rules mentioned above, you should reply more often.
D. The post should be accompanied by pictures and text, and contain many words. For example, I posted a post for a beer seller I worked with before, as shown in the picture:
How to accurately attract traffic from Baidu Tieba?
Okay, finally we have come to the most important part. After reading the above, you may be thinking, why am I posting? Isn’t it just to attract traffic? Now I have two doubts. One is whether there is really traffic, and the other is how to attract traffic, as it is easy to be deleted.
Of course, Baiyang SEO would like to say here that it is also related to your account weight. You don’t need me to tell you. Bai Yang, you wrote it. I registered an account to post it, but why can’t I post it? Remember that you need to maintain an account to join a forum. In fact, this is true for any platform.
Let’s talk about WeChat. You still have to maintain an account, and the rules are very strict now. Besides, doesn’t Tik Tok also have account maintenance? Maintaining a Baidu Tieba account includes completing the basic information in the early stages, posting some posts without advertisements, etc.
Okay, let’s take an example that I’ve done before. Just for reference, I've said it, please don't report it, thank you!
1. Public accounts attract attention (similar to Zhihu answers attracting traffic)
As shown in the picture, share the article to attract people who are interested in new media traffic, and leave the official account at the end of the article. You may be thinking, how much is the conversion? No matter how many posts there are, it is possible that it will always be there. I haven't read many of them, but there are still more than 6,000 words.
Let me say here that if you are the moderator, it might be easier to attract traffic, hahaha. The post can refer to personal WeChat accounts, etc., as long as you use it properly. I won’t write it here, let’s keep it secret for now, hahaha.
2. How to accurately guide traffic to registration?
As shown in the picture, I collaborated with a friend on a project last year to help them attract traffic to the wedding expo. This post is still up, but the 2019 event is over. I won’t reveal the exact amount of traffic, but I can definitely tell you that there was some traffic through registering here.
3. Things to note when doing accurate traffic diversion on Baidu Tieba:
A. Many people put traffic-generating ads directly in the topic post, or even in the title. This is not good. It is recommended to put them in the reply post.
B. It is best to post traffic to Baidu Tieba if you are the forum owner. It is easy to be deleted if you post traffic to other forums. So I am also applying for some forums now. It is really easy.
C. Baidu Tieba must have content to attract traffic
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