How to monetize short videos of investment and franchising type?

The main way for these accounts to monetize is not to bring goods or sell courses. They are mainly engaged in investment and franchising business. They tell business stories and entrepreneurial knowledge through short videos to gain fans and then monetize through social software.

In the short video field, there are many accounts like this that use various forms of investment and franchise business. How do they do it specifically?

Today we are going to talk about: short videos on investment and franchising.

1. Types of short videos for franchised enterprises

There are two main types of franchised enterprises:

1. Enterprises that recruit investors for a single project

2. Enterprises that recruit investors for multiple projects

The catering industry such as milk tea shops, fried chicken shops, etc. that we often talk about, as well as various clothing, life services, educational institutions, etc., are all single-project enterprises that attract investment and franchise.

There are many types of companies that conduct multi-project investment and franchising. For example, the two accounts we mentioned above, the companies behind them are typical multi-project investment and franchising companies:

It is obvious that their operating model is to aggregate the agency rights of some current popular projects, and then authorize them to their own paying members. Where do the members come from? Naturally, it is the field of short videos, so you can feel that the purpose and value they convey are very strong: making money.

Although it is a bit difficult to understand, in short, they want to make money from you who want to make money .

After understanding the types of franchise accounts, let’s take a look at how they acquire customers through short videos?

2. Short video content of franchised enterprises

Here we still divide it into two types for discussion according to the above classification.

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1. Enterprises that recruit investors for a single project

Here we take the catering industry as an example. The content we can output includes cooking demonstrations, store location selection, store management, store traffic, and telling the stories of brands and franchisees.

For example, the following account that makes bibimbap, like all accounts that make corporate short videos, will also take advantage of hot topics, and even have a variety of shooting themes and content, and can even act.

There are also very direct forms, such as directly showing you the delicious food and demonstrating the popularity of the franchise store.

There are also more lyrical ones that allow franchisees to tell their own growth stories.

In addition, there are various heart-wrenching quotes. Anyway, the theme of the promotion is: he wants you to join him.

2. Enterprises that recruit investors for multiple projects

The content that such an account can shoot mainly revolves around two words: making money.

So you can see that many accounts that tell business stories, break down business logic, teach you business knowledge and ways to make money, tell you what will happen in the future if you don’t make money now, etc., are backed by companies that are recruiting investors for multiple projects.

The main content they output is as mentioned above, which is some business knowledge, entrepreneurial stories, project decryption, money-making methods, selling anxiety, etc.

And most of these accounts share one distinct characteristic: personal touch.

They appear in front of users with identities such as "entrepreneur", "entrepreneurship mentor", "boss", etc. What's more important is that their business is not limited to attracting investment and franchising. They also promote products and do advertising. What's more, some of them even publish books, buy courses, and promote their own business-related courses.

Every move of these accounts is more like a "person" or an IP.

03. Short video monetization for franchised enterprises

How do they realize monetization?

First of all, we should understand how they make money .

Companies that are investing in franchises for a single project, as well as companies that have multiple projects and also need to invest in franchises, make profits by attracting users and guiding them to join their projects, and earning the users' franchise fees.

The corresponding monetization logic is:

By producing content ➝ attracting users to become curious about the project ➝ building a community/continuously outputting content ➝ users joining.

There are some differences in the investment and franchise enterprises for multiple projects (excluding the special cases mentioned above). Their profit-making method is not to earn the franchise fees from users, but the membership fees from users and the agency fees of the investment and franchise enterprises (not necessarily all of them).

The corresponding monetization logic is:

By producing content ➝ attracting users to join the group ➝ retaining users and guiding users into paid communities ➝ providing investment and franchise projects.

Friends who are seeking investment and franchise, have you learned it?

Author: Short Video Operation Diary

Source: Short Video Operation Diary (gh_a49c091205cb)