Inventory of Durex brand marketing creativity!

The weather has been very cold these days, as cold as the heart of a public account editor who has not received any likes or reposts.

Just when I was shivering with cold, I saw the warming tips sent by Durex official Weibo:

After watching it, my heart immediately became warmed. As expected, Dudu is the most considerate.

Recently, Durex has not been chasing hot topics as frequently as before. It only pays attention to regular hot topics, but keeps silent on sudden events.

One can’t help but wonder, when Durex is no longer keen on chasing hot topics, what is left?

With a curious heart and trembling hands, I clicked on Durex's official Weibo and found that I was still careless. I followed fewer hot topics, but there were still many highlights. Seeing them made me, an old comrade, feel warm inside. Here are some simple selections for you to enjoy:

  1. The 80s Ruined Childhood Series

Dudu prank game

Durex has finally extended its magic claws to the "collective memory" of the post-80s generation - the Famicom games. Some weird elements like condoms and fairy wands were added to the game screen, and the whole style became like this. I seemed to hear my Subor learning machine stirring faintly in the cabinet.

Salamandra

MapleStory

circus

Bomberman

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  2. Interesting little animated pictures:

Full of content and full of dynamism

Use GIF images, which can be subtle or connotative, and dynamic, to bring a lot of fun.

#Welcome to watch Dudu Weather Forecast#

The jagged edge looks like Dudu's packaging, "breeze level 1" is a touching love word, "light rain continues" is the lover's sweat, "altitude 45-50cm" is just the height of the bed...

#Rowing a double boat to the island of dreams#

I kept shaking it until dawn. It is indeed a "long-lasting" outfit.

#No ball will slip through the net#

#Turn to dawn#

#The sun clears up as soon as I see you#

#Plop…Plop…Plop! You are getting closer and closer, and the signal is getting stronger and stronger#

#I want to keep spinning with you#

The reason why it can fit so tightly is because of the Durex Air, which is as light as air.

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  3. Creative product posters:

Everything can be Dudu

#Dudu friendly reminder: Don't use persistent equipment before playing games#

We agreed to play together, but you were secretly "hehehe" ~ The next time you see your teammate disappear inexplicably, he might be...

#How to describe how powerful the effect of Dudu's fairy wand is? #

If you understand this, deduct 1, if you don’t understand, deduct 2. If you understand but pretend not to understand, go ahead and pick your feet.

#Before you draw your gun, remember to check the safety first#

The safety bolt of the pistol is a "Durex 001", which means that you cannot shoot without the safety on, and you certainly cannot "shoot" without the Durex.

#As night falls, please pay attention to safety first#

How safe is it? As safe as a safe.

#After you appeared, my heartbeat became uncontrollable#

From calm heartbeats to thunder and lightning, all you need is a Durex X.

#The reason why Dudu expired…#

The god of love and the matchmaker often "take it easy", love should be proactive, which leads to the new brand slogan of Durex for its 90th anniversary:

Step forward (take another step forward) .

#We are in the night, we are between heaven and earth#

When he gets dirty, he's like Dudu. When he writes poetry, he's almost like Du Fu. The poetic love words and beautiful pictures make people sigh, so wet~ so wet~

#DurexAiR , being close to you, of course we have to enjoy every moment#

It adopts the creative "one-stroke painting" form, using thin lines to outline the contours of the intimate embrace between lovers, interpreting "thin to fit fully" in an extremely vivid way.

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Although it follows fewer hot topics, Durex will still not miss out on the regular hot topics.

For example, the two hot events of #Chinese Valentine's Day# and #Apple iPhone12 Launch Conference# , Durex copywriting was once again on the hot search list.

#Chinese Valentine's Day#

#Apple iPhone12 Conference#

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There are also several hot posters, which, although not on the hot search list, are also very good.

We found that Durex's copywriting today is less frivolous and teasing, but more humanistic than before. This is an evolution of the brand's core.

Just like HBstudio’s slogan: Let creativity be full of kindness – can your creativity make people better and make negative people become positive? Make boring people interesting? Make selfish people more tolerant?

#Father'sDay#

Compared to Durex’s very famous Father’s Day hot poster: Happy Father’s Day to those who don’t use Durex . It appears to be more inclusive. Whether you use it or not, as long as you are brave enough to take responsibility, you deserve praise.

#Women'sDay#

In today's era, women have been given too many definitions, such as "no confusion at twenty" and "only thirty", and many women are stuck in the middle, confused. And Durex tells you: just be yourself.

#WorldAIDSZeroDiscriminationDay#

Take away the black and white of prejudice and let every life bloom with color, Nice.

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When the former halo faded and the label of "hot spot marketing" was gradually removed, we found that Durex today is just as eye-catching without chasing hot spots.

Author: Copywriting Free shipping

Source: Free shipping (kol100)