Baidu search promotion keyword optimization techniques and methods!

How many keywords and creatives can I add?

You can create up to 400 campaign plans, 1,000 promotion units in each campaign plan, and up to 5,000 keywords and 50 creatives in each promotion unit.

To ensure the effectiveness of your promotion, we recommend that you refer to the healthy account structure standards, keep the number of keywords in each promotion unit between 5-15, and ensure that the keywords in the same promotion unit have similar meanings and the same structure. If the number of keywords in the same promotion unit is too small, the promotion unit may lack display opportunities, fail to target more potential customers, and fail to achieve promotion effects. If there are too many keywords, it may not be possible to ensure that each keyword has a high correlation with the creative, and it may not be able to attract the attention of netizens, resulting in a low click-through rate, which will further affect your quality. In particular, if the number of keywords in the same promotion unit exceeds 30, it is recommended that you use the keyword transfer function to split them as much as possible.

If you really need to add a larger number of keywords, you can do so by creating more promotion plans and promotion units. Generally speaking, a larger number of campaigns and promotional units means that you have a more thorough segmentation of keywords and can target more potential customers in a more precise way.

What to do if "Search volume is too low"

1) The criteria for judging whether the search volume is too low are relatively strict. We will select keywords that have had very low search volumes over a long period of time and have produced almost no promotional effects. These words are often too obscure to play any real role in the system. After the system selects them, it allows customers to have more time to focus on keywords that produce real results.

2) The promotion of keywords with "too low search volume" is only temporarily suspended. If we find that the low search volume keywords have been searched by more users, the system will resume the promotion immediately.

3) Of course, in addition to waiting for more netizens to search, you can also choose to use keyword tools to get more keyword suggestions with high traffic.

Can I add multiple copies of the same keyword?

In some specific cases, you may need to add multiple identical keywords to your account. For example, if you promote the same product in several regions such as Beijing and Shanghai, you need to set different promotion regions for multiple plans but include the same keywords and creatives. Taking your needs into consideration in these situations, the system supports you to add the same keywords in different promotion units, set different bids, matching methods, etc.

The same keywords submitted in different promotion plans will compete with each other, and the system will automatically select the keywords that may get the best ranking to display. If your promotional regions, promotional content, matching methods, etc. are consistent, we do not recommend that you add the same keywords repeatedly.

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