Talk about the differences between the user preference system "Like", "Favorite", "Like" and "Follow"!
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Since I was working on a community product, I made some summaries on the user preference system. This is a question I have briefly answered on a forum before. Now I will make some supplementary answers to form an article. Like I personally think that the original intention of “Like” was a simplified version of the “Comment” function. In the web 1.0 era, many people wanted to interact with a piece of content but didn’t know what to say. Facebook invented the “Like” button, which allowed users to interact with others by just clicking the mouse, without typing. From then on, netizens had a lazy way to interact. The most significant feature of “likes” is the high degree of self-exposure. Not only does the number of likes satisfy the vanity of content creators, but the action of “likes” itself is also a way of expressing the attitude of content consumers, that is, consumers agree with the values of the content and like it for it. Therefore, likes are suitable for occasions where strong attitudes are expressed, such as news comments and question-and-answer communities. Because of this feature of likes, in order to enhance users' self-exposure, likes are often combined with sharing functions, and after clicking likes, they are directly shared to personal homepages and fans' timelines. The like function is usually combined with sorting, and the like data is often presented on the list page as a screening basis for readers. In the past web1.0 era, the number of views and replies were key indicators of the popularity of a post. After web2.0, most websites abandoned the number of page views and used likes and favorites as important indicators of content quality. Because page views are based on user clicks, and what attracts user clicks is often the title or pictures, which does not mean that the content quality is good. Moreover, if the weight of page views is too high, it will give rise to a group of title parties and creators who inflate page views. The content of these posts is not that good, and users will feel cheated after clicking on them based on the high page views. Therefore, current websites use likes and favorites more as popularity indicators, because likes and favorites are actions taken by users after reading the content, and are more closely related to the quality of the content. The word "like" has a flaw in its meaning, which is that it can only express a single positive emotion - great, approval. However, on social media with a lot of content, users may be confused: when I read sad news, such as an earthquake or a friend’s broken heart, should I like it? Although clicking the “like” button expressed my concern, the emotion conveyed was unclear - it was clearly a sad story, but I gave the feedback “very good, very good”. Facebook certainly noticed this, so it added a richer combination of emotions in the new version. Facebook adds emotion combinations to likes collect Collection is a tool -oriented function with weak social function. For content producers, the number of collections has a certain positive effect on the value of the content, but it is not as strong as the emotional guidance of the number of likes and likes. For content consumers, the act of collecting is very private and not as public as liking. It is usually not displayed on personal homepages, so it is not suitable for expressing attitudes and feelings about content that resonates with others, but is suitable for content that may be viewed repeatedly in the future. Collections are more suitable to be featured in PGC due to their weak social nature. However, for UGC with more substantive content, collection can be used as an auxiliary function. For example, Zhihu allows users to create public collections and allows all users to become "editors" to help everyone filter content. I believe that many people have a "collecting habit", especially die-hard fans of card games . Players are willing to spend money to collect a full set of cards. Even if they have collected all the cards, their combat power may not necessarily reach the top of the leaderboard. But some people just enjoy collecting them. Why? Because the so-called collecting mania is just the desire for possession, and the meaning of collecting is to label items - this is my property! Compared with liking and thumbs-up, the collection function can better satisfy the user's possessiveness. Liking and thumbs-up are expressions - expressing attitudes and opinions; while collecting is an action - taking the things you like as your own. There is also a disadvantage to collecting, which is that the feedback to the producers is not good enough. Compare these two sentences: "535 people collected your work" and "535 people liked your work", which one do you prefer to hear? When I heard the former, my inner thoughts were: "Although being collected by so many people proves that my work is popular, I am at a loss because my hard-earned work was taken away by you without spending a penny!" Why do I have such a mentality? As I said, collecting and possessing are synonymous. When being collected by others, I feel like my thing is being cut in half by others. This is why many authors on Zhihu complain that readers “only collect their posts but don’t like them.” Therefore, for UGC communities, in order to encourage producers to continue creating, functions such as "like" and "thumbs-up" are usually used. Because hearing that your work is liked is more exciting than hearing that your work is collected! Those who collected Water Margin hero cards back then, please raise your paw like Like is an intermediate form between "Like" and "Collect". First of all, likes have a collection function, because the content that users like is usually saved in the personal center, and users can browse and view it again. However, liking is a little more public than collecting, because liking will notify the content producer while collecting often will not. Secondly, like thumbs up, likes provide emotional guidance to content consumers and vanity to producers, but do not explicitly express that consumers approve of the producer’s views. Therefore, compared with thumbs up, likes are more suitable for content with weaker attitude expression. Prefers occasions where attitudes are not clear but social interaction is strong, such as Moments and photo albums. focus on The essence of following is subscription. Whether you are following a user or a topic, you are subscribing to the content update of the producer. Therefore, the follow function is suitable for objects whose content is constantly updated, such as active users, custom favorites, and news topics. In addition, for users, compared with various data such as the total number of likes, total number of collections, and total number of views, the number of followers is the greatest affirmation of the content created by users. Summarize If I had to use a sentence to roughly distinguish these four functions, I thought for a minute and then chanted a poem: Readers please like to express their opinions, the possession tool is to collect, subscribe to updates and follow, and encourage the author to like. Your APP |
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