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Q: How to promote mini programs? A comprehensive review of mini program promotion methods
A:
Promotion is achieved through the functions of mini programs:
“Scan” brings great convenience to merchants. Users can get corresponding services through WeChat in stores. At the same time, merchants can place the mini program code in any promotional scenario, such as flyers, posters, brochures, table stickers, etc.
The unique Sun Code will undoubtedly allow merchants to come up with more tricks. It can not only appear elegantly in various scenarios, but also be spread through various means such as pictures, graphics, QQ groups, and Weibo.
Nearby mini program merchants can set up store mini program scenes to display offline stores according to their actual addresses, making it convenient for customers within 5-10km to search and receive membership cards. It allows merchants with physical stores to quickly attract customers to shop in their stores.
Public account group messaging + WeChat sharing Public accounts can not only send pictures and texts, but also small program cards. They can also insert small program cards into any corner of the pictures and texts. Users can click to enter the designated small program page.
The mini program can be directly shared to groups and friends, which strengthens the social sharing capabilities and allows each service item of the mini program to combine with social dissemination to help businesses acquire more new users.
Keyword search When users enter keywords in WeChat, many search results will pop up, including mini-programs. Click to jump directly to the specified page of the mini-program.
The merchant backend can bind ten keywords. After the configuration takes effect, the keywords will jointly affect the search results with factors such as the mini program’s service quality, user usage, and keyword relevance. Merchants can view the number of visits brought by custom keywords in the "Promotion" module in the background of the mini program. This helps us understand user needs and deepen interaction with customers. Currently, the advertising cost for this wave of bonuses is 0, so it is recommended that everyone grab a spot quickly.
Official account details page + associated push As long as customers follow your official account, they can see your mini program. Fans who follow the official account for the first time can find the merchant's mini program on the details page.
When a public account is associated with a mini program, notifications will be pushed directly to all fans, and users can jump directly to the mini program by clicking. As long as fans experience it once, it will automatically remain in the mini program they use and will appear in priority ranking the next time they search.
History list + pinned mini-programs The mini-programs used by users will be automatically saved in the WeChat secondary page - mini-programs, and will appear first when users search. This means that once you successfully attract his attention, it will be easy to gain his favor.
Mini Programs can be pinned by users on the chat page, which means that users can quickly return to the chat interface while using the Mini Program, and can also quickly enter the Mini Program in the chat interface, enabling convenient switching between the Mini Program and the chat, strengthening the social attributes of the Mini Program and enabling more social scenarios.
WeChat payment portal + mini program mutual jump After the user successfully pays via WeChat, he can jump to the mini program page through the payment template message, which is suitable for offline scenarios. Merchants can use payment credentials to guide users into the mini program to use subsequent services.
In the past, apps were isolated information islands, but mini-programs can jump to each other. A public account can jump between 10 mini-programs of the same subject and 3 non-subject mini-programs. These mini-programs will form a complex mini-program matrix to further help merchants refine user needs, such as content-based mini-programs + shopping + promotional activities + sweepstakes, etc.
Android Desktop + App Association Android phones can save mini-programs to the desktop. Later, it will be difficult for you to know whether you opened an app or a mini-program. However, mini programs take up very little memory, which undoubtedly greatly facilitates users who are accustomed to apps and allows users to obtain services faster.
Mini Programs can use WeChat joint login to connect with the developer's existing App backend user data. This will undoubtedly help merchants with APPs quickly open the WeChat channel and provide the most convenient service to customers. However, it currently does not support APP directly jumping to mini-programs.
The latest entrance - Group Mini Program WeChat is currently testing the latest entrance - "Group Mini Program". This entrance is hidden in the WeChat group and allows group members to see the mini programs that have been shared in the group, and display the sharer and time. Click the upper right button of the WeChat group to enter the chat information page and you will find it.
This entrance makes the connection between mini programs and WeChat groups closer. For example, when group members gather offline, a mini program may be able to order food collectively without worrying about being covered by the group chat.
A:
A mini program with complete functions does not need to be promoted specifically. Because the developed functions alone can achieve self-propagation of the mini program, developers must take social marketing as a prerequisite when developing the mini program. Only sufficiently powerful software support can promote the normal operation of a business model.
A:
1. WeChat internal channel traffic:
A. Use the official account to link the mini program and use the official account to promote the mini program;
B. Use the WeChat nearby mini-program function, which is generally applicable to stores;
C. WeChat public accounts can open traffic owners and place mini-program ads;
2. Actively forward the mini program to some WeChat groups or share it with friends. Generally, the form of poster + mini program code is required for dissemination in the circle of friends.
3. Use the keyword promotion of mini programs. In "Discover - Mini Programs", users can directly enter keywords to search for mini programs;
4. According to the official introduction of WeChat Mini Programs, the 10 mini programs of the same subject and 3 mini programs of different subjects associated with the same public account can directly jump to each other by calling the interface.
A:
1. Official accounts and mini programs are inseparable. One official account can be associated with multiple mini programs. More importantly, mini programs can insert official account articles in a variety of ways.
2. Using the Nearby Mini Program in WeChat is an important way to attract traffic to physical stores, which can expand the traffic range of your store to 5 kilometers.
3. You can forward the mini program to WeChat friends and WeChat groups on Jimifeng Network to build your own mini program for merchants in various industries. WeChat ID: 18673936764
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