Zhihu intercepts Baidu rankings. How does Zhihu make money by intercepting keywords?

In a community, I saw a big guy who used Zhihu's method of intercepting traffic to make securities recommendations and earn commissions and made a lot of money. Knowing how to intercept traffic means getting traffic, and traffic is the prerequisite for all monetization projects. The following is a further analysis based on the gameplay of intercepting traffic. (For more ways to attract traffic, you can add the editor’s WeChat: jimifeng01)

So what does Zhihu keyword interception mean?

It is to take advantage of Zhihu's high-authority website attributes and obtain a good ranking on Baidu (the platform is not specific, just an example) by posting answers/articles on it.

According to the principles of SEO, the higher the weight of a website, the more trust the search engine will have in the content it publishes, and naturally the higher the ranking assigned to it will be.

How to find keywords that can intercept traffic from Zhihu

You can use the 5118 tool to find keywords suitable for intercepting traffic. You can see that Zhihu has many directories participating in the ranking. You can understand what they are by directly translating the words, such as question, people, topic, etc.

If you are not sure what it is, just search based on the keywords and see what the corresponding Zhihu content shows.

Find the keywords that can intercept traffic. If there are many keywords of the type you want to intercept in Zhihu, you can filter the top 10 keywords. The top 10 are the homepages in Baidu search results.

If the keyword industry you want to intercept is relatively unpopular , you can relax the screening rules appropriately and limit it to the top 20.

Even if there are no keywords you want, and there are not many high-authority websites appearing in your Baidu search for keywords, you can still try to create keyword traffic.

Reasonable judgment on whether interception is appropriate

After finding the right keywords, you need to click in to see if you have the ability to intercept traffic. For example, many keywords with high rankings on Zhihu are presented to users in the form of questions.

The designated answer is determined by multiple dimensions such as the quality of the answer, the number of likes, the number of reads and collections, the quality of the account, etc.

It can be seen that the question has a large number of views. As the number one keyword in Baidu, although there are only 28 answers in Zhihu, the traffic on Baidu is very large.

At this time, you have to consider whether you have the same ability to answer questions. Of course, it is not impossible to use unconventional methods, such as trying likes, collections, etc. The number one answer certainly has a lot of traffic, but it does not mean that the number one answer can solve the needs of all users.

Solving users’ needs is the fastest way to gain their trust, so that you can proceed to the next step of monetization.

How to make money by intercepting keywords on Zhihu

After operating Zhihu for some time, the author has gained a lot of experience. First of all, it is important whether your account level, number of followers, readings, etc. are of high quality.

If it is a new account, then the WeChat, QQ, external links, etc. you leave in the article or signature will be detected and deleted by the Zhihu system to a large extent, or reported by users.

There won't be too much risk if you use a high-quality account to operate these, because Zhihu believes that you are an account that can provide high-quality content. Appropriate advertising is acceptable. As a website that focuses on user-generated content, appropriate space must still be reserved.

So how can we deal with these problems in the early stage? First of all, try not to leave WeChat or website, and don’t guide users to send you private messages. You can put out bait (information, pictures, etc.) to let users actively send you private messages.

Another method is to observe the number of readings, collections, and approvals of your answer after you give it. When it reaches a certain level, you can modify your answer to leave your own guidance method. This is safer.