20 practical tips for Taobao and Tmall operations

No chicken soup or theory. 20 tips

Taobao skill 1: Don’t deliberately do certain keywords. I will use the same keywords as you show me and leverage your power.

Taobao Tips 2: Make the title at least 30 words long, pay attention to readability and divisibility, use high-traffic words at the beginning and end, and use long-tail high-conversion words in the middle.

Taobao tips 3: Do not modify the fixed price. Use discounts to adjust the price. Changing the fixed price will affect the weight.

Taobao Tip 4: When optimizing a title, only change 3 words at a time, and pay attention to Tip 2.

Taobao Tips 5: The product cannot be edited more than twice within 24 hours, as this will affect its weight.

Taobao Tip 6: When modifying the title, do not click Edit Product. Remember to click the small pen tip on the product for sale to make changes. Because you edited the product, the system needs to re-include it.

Taobao Tips 7: Attributes should not be modified unless absolutely necessary, otherwise your rights will be reduced.

Taobao Tip 8: Any optimization and modification is recommended to be performed in the early morning. The reasons for this are:

1. Convenient for data comparison.

2. The impact is minimal in the early morning.

3. The system re-indexes the fastest.

Taobao Tips 9: Continuously optimize the main image in the first 7 days (now the through train can test 4 images at a time) to increase the click-through rate. When you have a main image with a click-through rate that exceeds the industry average, the product is halfway to success.

Taobao Tip 10: The last 4 pictures of the main picture have a great impact on the conversion rate, especially on the wireless side. The impact on the conversion rate is no less than the entire details. Now many customers don’t even look at the details when shopping, which is one of the important reasons why your wireless bounce rate is so high.

Many people look at the bounce rate and don’t pay attention to this data at all. In fact, it is very important. For example, our 70% and 90% bounce rates may seem similar on the surface, but if 100 people enter our page and 90% of them bounce and only 10 people stay, and 70% of them bounce and only 30 people stay, although the data differs by 20%, the actual number of people differs by 3 times! 3 times, it depends on whether you pay attention to it or not!

Taobao Tip 11: To replace the main picture, first put the main picture in the second position, and then replace it to the first position after 24 hours.

Taobao Tip 12: Guide PC customers to place orders on the wireless side. When your wireless transaction rate exceeds 95%, traffic will increase substantially. The reason is very simple: you are doing what Taobao wants to do in the general direction.

Taobao Tip 13: It is better to give more cash back than to change the price. Changing the price will affect the average order value and sales level, and it may also affect your registration for activities. For example, if a single product of yours sells for 60 yuan and you buy two, you can get a discount of 10 yuan for each item and pay 100 yuan.

At this time, the lowest price of your item becomes 40, instead of 50. You must pay attention to this, because the system takes this order, there are two items, one of which is originally priced at 60, and the other is 40.

Taobao Tip 14: Cycle spiral method. The first day of each next cycle depends on the fourth day of the previous cycle, not the last day, so pay special attention to the visitors, conversions and other data in the last three days of each cycle.

Taobao Tips 15: The details page should focus on one selling point. This selling point can be repeatedly emphasized before and after the details to deepen the impression on consumers and make them remember you. Multiple selling points are equivalent to no selling points. You want to express everything, but customers will forget you after reading it.

Taobao Tips 16: For any promotional images, posters, or display images, remember that the text is on the left and the image is on the right. I won’t go into details about the reason, as this seems simple but is actually very profound. The same is true for Baidu News and Taobao Through Train, which is placed on the right.

Taobao Tips 17: Exclusive mobile phone prices are lower than 9.5% with added weight.

Taobao Tips 18: Communicate more with the category clerks, you will be able to participate in activities sooner or later. Join more category Wangwang groups and pay attention to Taobao gangs to gain something.

Taobao Tips 19: Optimize each function of Business Advisor, and the basic skills of your store will be very good.

Taobao Tip 20: Be sure to upload the product pictures corresponding to the SKU, otherwise it will seriously affect the conversion.

Note: No matter how good your skills are, they are not as good as your execution!

Author: Webmaster's Home

Source: Webmaster Home