How do new media professionals follow hot topics? Here are my 4 thoughts

In the past few months, I have been struggling with hot topics almost every day. This article can be regarded as a period of my thinking. I hope it can inspire you too.

For me, every time I finish following a hot topic, I feel relieved. Seeing the boss say "push" is like a war has begun, and then anxiously waiting for the number of readings to increase.

Then, a feeling of tiredness as if a layer of skin had been shed came over me.

I now feel more and more that chasing hot topics is not just the action of “chasing”, but a series of processes.

This process includes: finding hot spots, selecting hot spots, tracking hot spots and reviewing hot spots.

It's like a composition with a given topic.

The incident happened and the topic is here. It’s up to you to write or not.

Because it is a national unified examination, there are many people writing this essay at the same time. Those who submit their papers early will see them earlier. Of course, you can also choose to give up the exam.

If the paper submitted later is similar to those submitted by others before, the teacher will naturally feel bored and the score will be lower. This teacher is our reader fan, and this score reflects the amount of reading.

In addition, there is another very important step in writing an essay, which is to look at how other people write it after you finish writing. That is an excellent example.

This is often the time when writing skills improve the fastest. After all, all creation begins with imitation .

The same applies to chasing hot topics. We are not saying that we are done after chasing this hot topic.

It will only be more effective if it becomes a continuous thing. So you should make yourself grow every time you follow a hot topic. This is a virtuous cycle.

Let’s talk about them one by one.

01Where to find hot spots?

The key to finding a hot spot is whether you are in the hot circle.

Can the Moments go viral within two hours of a hot topic happening? Are there any hottest jokes in your Weibo news feed ? Are you paying attention to the latest industry trends? Have you heard about the "sand sculpture culture" a few days ago?

If you want to find hot spots as quickly as possible, you need to build a hot spot circle. It is best to make it appear in the information channels that you read every day. Over time, it will gradually become a network sensation. (For example, Moments and Weibo hot searches; I strongly recommend Jike here, anyone who uses it will know.)

02How to choose a hotspot?

To select hot spots, it involves a hot spot classification problem.

Hotspots can actually be divided into many categories, such as short-term hotspots, long-term hotspots, holiday hotspots, national hotspots, circle hotspots, etc.

I think there are only two types of hot topics that must be followed. One is the national hot topic, and the other is the circle hot topic that other big accounts have not started to write about yet.

Typical national hot spots, such as Lu Han and Guan Xiaotong, are popular in the circle of friends; circle hot spots are topics that people are concerned about in a certain field you are in, and sometimes it is even a joke.

If the second type is followed well, the effect will be amazing, and it can even double the usual article reading volume.

Where to find hot spots in the circle? It’s where your target users gather. A WeChat account with nearly a thousand followers can be filled with your target fans. Secondly, relevant active communities .

03How to follow hot topics?

The key to following hot topics lies in the entry point, and you should always give priority to writing about what others have not written about.

It can be divided into four stages according to the hot spot time, and each stage has different tracking methods.

In the first stage , a few people know about it, but it is going to become popular, so you should introduce it to those who don’t know about it as quickly as possible.

In the second stage , when most people know about it, you need to find angles that other public accounts have not written about, or rely on the title to win;

The third stage , which is almost known to everyone, is to look for reversals and conflicts and approach from a more subtle angle;

In the fourth stage , people start to get bored after watching it for a long time, so they just give up.

You can use tools to see at which stage a hot topic is: for example, Baidu Index, WeChat Index , Qingbo Public Opinion, etc.

04What is hot spot review?

Hot spot review is actually overlooked by many people, but in many cases it is more important than chasing the hot spots itself. It allows you to quickly find and fill in the gaps. This is why the same topic has a higher reading volume when written by others.

You can try to break it down from the perspectives of entry point, article framework, title, opening introduction, ending guidance, whether there are any touching quotes, etc.

And it is not enough to just read one article, you must read a lot and sort out different perspectives.

That’s all we have to say about hot topics for now. If you have any other ideas, please feel free to share them with us!

The author of this article @燕向北飞 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games