Practical tips | How to do marketing promotion on Douban

What I want to share with you today are some of my promotion techniques on Douban , which have been tested by me in actual combat. Okay, enough small talk, let’s get straight to the point . Note: SMM stands for social media marketing .

Douban has a very high weight, and Baidu has given special weight values ​​to high-weight websites such as Douban. If an article is published on Douban and one's own website at the same time, Douban's ranking is often higher than that of one's own website. For example, for the currently popular keyword “how to do micro-business”, Douban Blog ranks third. When I was doing promotion for a decoration company, Douban blog was an important platform for me. However, when writing blogs on Douban, if you want to rank well, you need some tips.

1. When writing Douban blog, please fill in your article keywords in the tag, which will help with ranking;

2. It is very easy for a new account to have its first two or three posts included, but it takes a long time to include the rest. But it doesn't matter, just keep writing, it's only a matter of time before it's included;

3. Prepare several accounts. Don’t put all your eggs in one basket. Be careful of being kicked out.

4. You can change your account to reply to the log. The reply content is related to the content of the article, which is helpful for ranking;

5. If your blog is ranked high, please set it to be unreplyable. Otherwise, there will be a lot of spam messages, and it will be easy for Douban to monitor or even delete your post.

There are three levels of Douban group promotion, let’s talk about them separately.

1. Direct promotion

Use popular groups to promote directly. For example, some constellation groups directly promote Taobao customers; part-time job groups directly promote various part-time jobs; local groups directly promote businesses and dating groups, etc. Although this type of direct posting promotion may often face post deletion and account blocking, the effect is indeed good.

2. Post promotion (for search engines )

Posts in Douban groups are also easily included in search engines and get good rankings. This is actually similar to log promotion. For example, if you search for the keyword "Which website is good for renting a house" in Baidu, the first result will be a post I posted before. However, when posting in Douban groups and want to get ranking, there are some tips to pay attention to.

a) Since it is aimed at search engines, it is necessary to prevent posts from being deleted manually. The best way is to set up a group to post.

b) The group you create should not be too commercialized. If the posts have a large amount of traffic , they may be easily reported by peers, leading to the disbanding of the entire group. It is recommended that the group be named "Life" or "Literature", and only 10% of the posts in it should be the ones you want to promote. (I previously created a group where several posts were ranked, but was reported by peers and both the posts and the group were deleted)

c) Please set the group permissions so that only administrators can review and approve your joining. Otherwise, if your posts are ranked high, people will reply to your posts and advertise. Yes, this brings us to Douban’s third promotion method – group reply promotion.

3. Reply to promote (high energy ahead, pure dry goods coming)

Group reply promotion is a promotion method that we are going to focus on today. If it is done well, it is possible to attract thousands or even tens of thousands of IPs from Douban every day (in fact, log replies can also be used for promotion, but the operability is not as great as group posts). I only do tests and have not operated it vigorously. Many people use this method to operate CPA and Taobao Affiliates. There is one Taobao Affiliate in particular who operates it very well. I don’t know how much he can earn in a month. It’s just that the topic of my blog is far from the content of most posts, so I didn’t do much. Let’s first look at the case:

If you search for “Dugu Qiubai” on Baidu, the Baidu index of Dugu Qiubai is over 2,000. Naturally, the third place is a Douban post. When everyone went to the comment section below, the first person to reply was the author. However, I was not the first to reply, but ranked first because I had the most likes later.

If you search for "moomoom" again, the Baidu index of moomoom is: 5022. Naturally, the fourth place is also a Douban group post. You can take a look at the comment area.

I also tested the comment section, and it attracted quite a bit of traffic.

When posting a reply to promote, the skills and methods you need to master are as follows:

a) To promote by replying to posts, you need to get likes, which requires a lot of accounts. You can buy them on Taobao, they are very cheap. It seems like 20 accounts for 1 yuan.

b) What if you knew which posts were ranked high and had a high index? You can use the webmaster tools to query Douban's weight to find it.

When doing marketing promotion on Douban, it is common to have posts deleted and accounts blocked. After all, Douban itself is a very literary place and it takes a severe crackdown on advertising. Before, I would hear Giant Panda Bobo say that the life span of a project method depends on the intensity of harassment on the platform, so I have a trick up my sleeve when replying to promote, which is to use software for batch operations.

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The author of this article is @BuBu Blog and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map