To make Tik Tok, it is better to master these 8 content templates than to watch 10,000 popular videos

8 sets of special templates for creating Tik Tok hits (with instructions for use)!

In order to do a good job on Douyin, Douyin media operation companies and brand Douyin operation teams must establish strong content production capabilities. The ability to produce content must be based on a systematic understanding of Douyin marketing and a grasp of the logic of producing Douyin's popular content. It can only be copied with a template.

This article solves the following problems:

1. What do you think of Tik Tok marketing?

1. Are there opportunities in Tik Tok marketing?
2. Where is the biggest opportunity to seize the dividends of TikTok ?
3. Avoid Tik Tok Marketing Misconceptions: Is it easy to become popular on Tik Tok?

2. Douyin content operation : 8 templates for creating Douyin hot content

1. Moving method: the first trick for Douyin beginners;
2. Imitation method: Incorporate the essential skills of Tik Tok;
3. Four-dimensional restoration method: learn the essence of popular videos;
4. Scene expansion method: keep the creative juices flowing;
5. Substitution method: easily copy good ideas;
6. Flip method: Douyin plus flip, the traffic will increase several times;
7. Nesting method: Douyou want to complain, and the complaints are nested;
8. Action stimulation method: To do a good job in broadcasting, liking and commenting, you need to make action stimulation design.

1. How to view Douyin marketing

1. How should we systematically analyze whether there are opportunities in Douyin marketing?

The marketing opportunities for TikTok exist, but there is a prerequisite assumption: TikTok is not blocked.

Based on this assumption, the following conclusions must be drawn:

• Inference 1: There must be users on TikTok;
• Inference 2: As the core position of Toutiao, Toutiao will definitely strive to ensure the stability or growth of the scale of Douyin users;
• Corollary 3: Where there are people, there is marketing value.

The above judgment can basically be made as to whether Douyin has marketing value.

2. What exactly is TikTok? How to watch Tik Tok?

Cognitive advantage is the foundation of all advantages, so how can we gain a deeper perspective?

After sorting out the various materials I have seen so far, the current perspectives of analyzing Douyin can be roughly divided into the following categories:

1. User perspective: Is Douyin good to use? Why is it good to use? Why is it not good to use? Why do we hate Douyin? Why is Douyin "stupid"?
2. Douyin operation perspective: How to seize the Douyin dividend? How to open an account? How to increase followers? How to continuously create content? How to transfer fans to WeChat ? How to promote products? How to accept advertising? Should I accept advertising across platforms? Any inside information? …
3. Media perspective: Wow, Tik Tok is so popular! Wow, millions of fans! Wow, a phenomenal case...
4. Internet industry perspective: Product analysis of short video social networking ; Development trend of short videos; Analysis of Douyin operation data; Douyin and WeChat battle, why WeChat is afraid, Ma Huateng and Zhang Yiming quarreled with each other, do you think Douyin or Weishi will win ...
5. Brand perspective: Why is Haidilao so popular? Have you seen the case of Peppa Pig? Do you want to join TikTok? How to advertise? I'll give you one person, make Douyin for me! Look at how well TikTok is doing, learn from it; can our product also do what TikTok does? …
6. Onlooker’s perspective: This Tik Tok video is really fun - What is Tik Tok? You can gain followers just by dancing...

History has repeatedly told us that if we stand on the same ground and have the same perspective, we can only see the same scenery.

The first step in in-depth analysis is to shift your perspective, find a new perspective, and discover new landscapes.

For example, this picture:

The title I gave to the picture is [On the necessity of multi-perspective observation]. So what perspective can we use to analyze Douyin, a [short video social platform] (Lao He’s definition)?

We have several internally used [In-depth Analysis Perspectives] that we would like to share with you for reference:

(1) Decision maker’s perspective

Simulate that you are Zhang Yiming and Zhang Nan, the person in charge of Douyin. What are your important decision points? What information do you already know about your decision? What decision-making logic do you use? How to predict the decision outcomes? Did the predictions prove true? If not, why? If we could go back and revise our decision-making approach to get accurate predictions?

(2) Competition perspective

By imitating two or more competitors, you can play chess against yourself by using the known information of your competitors. For example: Meituan and Didi are fighting . If you were Wang Xing, how would you beat Didi ?

If you were Cheng Wei, how would you fight back against Meituan?

Push forward move by move, all the way to the depths of their hearts. If you want to draw your sword, you have to stab it through the heart.

[Competition Perspective Analysis] is an upgraded version of [Decision Maker Perspective Analysis], a multi-role online game version. It seems that when it comes to [competitive perspective] analysis, this road has come to an end. Are there any other methods for [in-depth analysis perspective]?

Yes, time-space conversion perspective:

1. Change the space for analyzing cases, such as industry or country, and then look at the cases with new eyes;
2. Change the time of case analysis, such as: looking from the past, rewind and predict; looking from the future, assuming it is 5 years later, how to review Douyin; (yesterday, the first in-depth self-media in the VC industry [42 Chapters] used this method to review [ WeChat ecosystem investment opportunities]).

This morning, Lao He used the [time conversion perspective] to ask himself: What conclusion would you draw if you looked at TikTok from a 100-year perspective?

The scenery that may appear before your eyes: the entire history of the video category. If you are familiar with [Positioning Theory], you will understand that brand is the representative of category, and great brands are born from great categories.

Short videos are a new form of video, but what is the earliest form of video that humans can see?

It is generally believed that it is a movie . Where does the movie originate? When movies appeared, how was the film ecosystem built step by step? What major business opportunities will emerge?

On December 28, 1895, in the basement hall of the Grand Café at 14 rue de Capneux in Paris, France, the Lumière and Amière brothers demonstrated the movie projector they invented and screened short films they had shot, including "The Arrival of a Train," "The Baby Drinking Soup," and "The Gardener Watering." On this day, film was born.

When we watch "The Arrival of a Train", which is considered to be the first film, you will find: Isn't this one of the most popular video types on Tik Tok, "Spectacle"?

Let the audience see new and interesting things that they usually cannot see through the screen.

When we further compare movies and Tik Tok, we will find that:

(1) The earliest Chinese movie is "Dingjun Mountain". What is Dingjun Mountain? It was one of the singing and dancing arts of the time;

(2) What were the most popular film genres in early Chinese cinema? The familiar Shanghai calendar beauties are from a romance drama.

What is a romance drama?

A relatively subtle way of flirting with girls and boys.

(3) Who was the first celebrity to become popular? As for actresses, first there was Li Minghui and then there was Ruan Lingyu.

Who is the most popular on Tik Tok right now?

(4) How can the film industry help this category grow? Introduce traditional stars, such as Mei Lanfang of Peking Opera.

Who is Douyin’s operators inviting to join Douyin now?

(5) When did the craze for period costume films begin in my country? 1926.

When Lao He browses Douyin, he always sees ancient costumes, so many of them.

(6) When did my country first start to compete to produce martial arts, fantasy, and fire films? 1928 to 1932.

There are always a few people acting as heroes that we see, and there are always a few people performing magic tricks and making funny faces that we see... Of course, based on the above "similarities" alone, we still cannot draw the following conclusion: the development of Douyin's content ecology will imitate the development process of the film and television categories.

However, in the process of [video platform content ecosystem development], Douyin, movies, and television will definitely have some commonalities, such as:

1. Tik Tok does not create new needs and desires, it is only responsible for re-expressing existing desires;
2. The video desires expressed in Tik Tok often already exist in previous media forms;
3. Each type of media technology will attract the best of existing media to develop itself, but at the same time, it will also bring out a group of newcomers who are familiar with this media form. The latter is a sign of the maturity of the media.
4. Compared with the content ecology of movies and television, Douyin is still a wasteland.

As long as the earth does not sink, there will be as many opportunities as there is barren land.

What kind of inspiration can we get from analyzing the past 100 years to create TikTok?

Mode transfer.

Today's Douyin porters move from one video website to another, from WeChat Moments to Douyin fan circle...these are still content porting.

The truly great transfer is [system transfer]: moving the most profitable businesses on other [video platforms], from content to organizational structure to business model .

Speaking of this, everyone may have their own associations.

For example, Zhang Wei, editor-in-chief of GQ, moved GQ to WeChat, and thus New World View was born. New World View is valued at 800 million yuan. More valuable than New World View is Luoji Siwei , which moved the publishing house from offline to mobile phones and was valued at 7 billion yuan in the last round.

So, what [100-year perspective analysis] leaves us to think about is: Who makes the most money in movies and television? How to move here?

Before formulating a specific Douyin marketing methodology, we have some questions to ask ourselves:

3. Is it really easy to become popular on Tik Tok?

"Easy" is an adverb. Whether it is easy or not, and how easy it is, depends on the contrast. However, when we browse Tik Tok, Moments and WeChat groups , we often see:

• A college girl plays Tik Tok and has tens of millions of followers in a month;
• Just post a video of eating or walking and get millions of likes;
• …

Does that mean: no matter who you are or what the content is, it is possible to become popular on Douyin?

Although counter-intuitive, the answer is: no. When I woke up, a Douyin dance video posted by "Dai Gula K" the night before was flooded with messages, "with hundreds of thousands of likes."

This kind of luck is not an isolated case. The benefits of Douyin are being released in large quantities. There are many examples of people who have quickly become big internet celebrities known to the entire network through a few popular contents. Fei Qiming with 16 million fans, Zhang Xinyao with 10 million fans, Wu Jiayu with 7 million fans, itzGennyB with 3.8 million fans, etc., have only been on Douyin for half a year to a year. This is a common expression for "It's easy to become popular on TikTok and gain fans."

It is reported that Toutiao’s two KPIs this year are: 600 million users and 50 billion in revenue.

We assume that Tik Tok can reach 300 million users. (This data will vary, but the total number of users is certain and the deviation is limited.) How many top users does Douyin have?

It is reported that Douyin is connecting with 2,000 Douyin influencers. (Friends who have internal data are welcome to post and update.)

1. The probability of becoming a top talent: 2000 in 300 million, 1 in 150,000;
2. If the number of waist experts is 10 times that of head experts, and there are 20,000 of them, then the probability of becoming a waist expert is: 1 in 15,000.

Let's change the algorithm: Assume that the number of people followed by a Douyin user is between 100 and 200 (group members with accurate data are welcome to provide updated data. Following 1,000 people is not easy to see; following 10 people is too few; this data may have a quantitative accuracy.)

Assuming that Tik Tok develops 300 million users, the total number of followers will be: 30 billion to 60 billion. The average number of fans for each Tik Tok user is: 100-200.

And how many fans' accounts have commercial value?

For example: 100,000 is the minimum threshold. To get 100,000 fans, it means getting 500 to 1,000 times the number of fans of the average Douyin user.

In statistics, a probability below 5% is generally called a low-probability event. A low probability event, not worth looking forward to. For ordinary Douyin users, becoming famous by playing Douyin may not be worth expecting.

What does this answer mean for you who are doing Douyin marketing?

It is not so easy for TikTok to become popular, and the competition in TikTok will become more and more fierce.

When WeChat public accounts first emerged, just reposting a few jokes or news items would become popular. What happened next?

Every platform and every track, in the end, becomes a duel between kings. Starting from kindergarten, we must have a clear understanding of competition. To survive on Tik Tok, you must at least become a small p and be a pGC.

Here’s another quote from Carl von Clausewitz:

"We need to ensure that as many troops as possible are deployed at the decisive locations."

If 10 people can beat 1 person, don’t use 2 people. In a fight, you don’t have to be afraid of having more people. To win, you must first have the courage to make an overwhelming effort.

[The principle of military strength] also applies to Douyin. Tik Tok is “content first”. For good content on Tik Tok, the media cost may not only be 0, but may even be negative - the media will actually pay for the good content. Weishi is also doing this, subsidizing 3 billion yuan to content producers, and giving a few thousand yuan in bonuses for 1,000 likes.

Therefore, the principle of military advantage in business warfare may be mainly reflected in the Douyin camp as follows: How to achieve overwhelming [content military advantage]?

The question is: How to establish continuous and powerful content production capacity?

2. Douyin content operation method : 8 templates for creating explosive content

The first step in increasing content production capacity is to establish a content value model.

There are three main parameters that determine the commercial value of content:

1. Durability: How long does a method last?
2. Originality: To what extent can we produce our own content instead of importing it from the United States, which may be strangled.
3. Relevance: the match between content and users, how strong is the content's ability to attract traffic and bring sales?

What is the most important thing to achieve continuous production of high-quality content, even original content?

Only by finding the "weapon blueprints", disassembling the parts and producing and assembling them according to the weapon blueprints can we establish a large-scale content assembly line.

Next, we would like to share with you the Tik Tok Content Template that our team has spent a lot of money to organize and develop.

For users who are new to Douyin, the first method they can use continuously is:

1. Transportation method

How to transport?

(1) Transfer from other video websites or foreign video websites

Now there are even "third-party tools " that can help you remove watermarks when transferring.

(2) Transfer from WeChat Moments

Someone follows 1,000 WeChat accounts, and if one of them becomes popular, he or she will turn it into a video and put it on Douyin. Some people have compiled the popular articles in the circle of friends over the years and made a database as a source of creativity.

(3) From movies and TV series

Let’s do the popular joke again.

(4) From celebrities that everyone is following

Jack Ma is popular. Make an account that uses Jack Ma’s name, play Jack Ma’s videos, and then say: He was ordinary (or not ordinary) when he was young, but now he is rich enough to rival a country... All the hardworking friends, please give him a thumbs up...

【Transportation method】

• Advantages: It is simple and easy, and can quickly attract fans when the platform supervision is not strict; new Douyin friends, you can carry it for a while - as long as you are willing.
• Disadvantages: This method is not acceptable to brands and “strategists” (as opposed to “speculators”) who want to play TikTok for a long time.

Even those who are good at moving things will sooner or later face the problem of not being allowed to move after moving everything, so a new method is needed.

2. Imitation

The imitation method is also very simple, the main actions are as follows:

1. Random imitation: When you see a popular video, shoot one yourself based on it. For example, the "Warm Alpaca" flyer posted by a friend in the group yesterday was a work of imitation.
2. Systematic imitation: Find the corresponding accounts and IPs, either inside or outside Douyin, analyze their classic plots and routines, and before it becomes popular on Douyin, imitate and shoot one and put it in.

Everyone should know that "imitation is the soul of TikTok". Once you embark on the path of imitation, you will instantly find the "TikTok feeling". When others dance on the seaweed, you dance on the seaweed too; when others grab the handrails on the subway, you grab the handrails too. I instantly joined the ranks of Douyin users, just like hanging out in a square dance group, swaying to the tune and rhythm, having a lot of fun.

Subway grabber imitation work:

If you master the imitation method, there are several benefits:

1. Integrate vibrato, and the vibrato feeling is strong;
2. There is an endless supply of creative ideas;
3. Imitation can easily increase implantation and enhance relevance; imitated people, places, and props can be implanted into brands and products.

For example: this warm alpaca is a product itself; Warm Alpaca, of course, can also set the nickname as a trademark.

Once all Douyin friends have mastered the [imitation method], they will surely get better and better, and even become addicted to it and unwilling to extricate themselves. However, some Douyin users who are not satisfied with this will ask: Do we have to keep imitating? Can't we go a step further?

Good question!

Next, we will introduce the [Four-Dimensional Restoration Method] which is a step further than the [Imitation Method], allowing you to move from simple makeup-style imitation of popular videos to similarities and resonances in the depths of your soul.

3. Four-dimensional restoration method

Imitation can only create a similar appearance, but not its spirit. Moreover, it only discusses the facts at hand and often draws inferences from one example. The [Four-Dimensional Restoration Method] can be regarded as a fighter among imitation methods, which allows the imitation to penetrate into the soul and bone marrow. It can not only imitate the opponent's skin, but also the heart, liver, spleen, lungs, kidneys, gray matter layer and grooves of the brain.

One [four-dimensional restoration] of a popular video can help you find inspiration for 10 or 100 similar cases...

Let’s use Du Zijian’s Douyin video that we discussed two days ago as an example: Du Zijian has 7.6 million followers (data as of 14:27 on May 30), 28 Douyin works, and the one with the highest number of likes has 4.99 million likes (data as of 14:27 on May 30).

This work is as follows:

How to deeply imitate Du Zijian’s first hit?

The first step of four-dimensional restoration: [Content restoration], describe the entire video in words.

Lao He wrote this paragraph on the spot:

【title】

@Du Zijian

Who was the first person who made your child lose face?

【music】

Original soundtrack composed by Du Zijian himself (mainly synchronous sound)

【Screen】

Du Zijian, medium close-up, framed to the chest, sitting, front left side facing the camera, hands crossed, black sweater, background is bookcase door, blurred;

The expression is serious, nodding and blinking frequently, and the tone of communication and reprimand;

【Lines】

Children should be encouraged and educated, and should be actively nurtured.

It must be appreciative education and appreciation of growth

His parents did not appreciate him, and insulted and humiliated him every day.

I wish I could let my children live with their heads down every day.

The first one that makes the child unable to lift his head

It must be the parents

Our team calls this analysis method "the one-dimensional unfolding of three-dimensional things." In layman's terms, it means using words to unravel things and fully describe them.

Similar to the way the three-dimensional world falls into the two-dimensional world in The Three-Body Problem. During the dimensionality reduction and expansion process, countless details will be recorded and displayed, and the amount of information will be fully presented.

After [expanding the content] of Du Zijian's hit video, what did you discover?

1. If it is a simulated conversation, who is Du Zijian talking to?
2. What did he say? (And, more in-depth: Why use this grammatical structure? Lao He’s segmentation is basically the original segmentation method of the video)
3. After you say it, who is expected to have what reaction?

If you still don’t have an answer at this time, let’s move on to the second dimension together.

Comment expansion: Let’s see how Douyin users reacted after watching this video.

The [user feedback] we need already has a lot of first-hand information in the replies. Let’s find representative ones among these 50,000 replies and take them one by one.

Read 200 comments and you’ll discover a little secret:

1. The vast majority of users who responded were children;
2. What they want to do most is: how to let their parents (accidentally) see this video.

Now the question is: Do you see what public relations methods Du Zijian is using?

If not, we will continue to carry out the third dimension restoration——【Identity Restoration】

By tracing back the identities of real listeners and users who like and reply to the video, we can find out who they are, what they care about, and why they care about this popular video.

Following the clues, we can see the identities of the users who commented. They are: 13, 14, 17 years old...

This is the real average age of Tik Tok users ~ This is the real person that Teacher Du Zijian communicates with ~ Then why does Du Zijian still speak in the tone of speaking to "parents"?

Why?

Come on, give us an answer!

Next, let us proceed to the last dimension of [four-dimensional restoration]: revealing the [planning logic restoration] of Du Zijian's planning team.

1. Who is this video for? To the mainstream users of Tik Tok;
2. Who are the mainstream users? Children aged 13-17;
3. What to tell them? What do they care about?
4. What do they like to hear the most? Help them speak their minds, say what they want to say but dare not say;
5. So what do they want to say but dare not say? Different opinions from parents, teachers and other adults...

Everyone, after seeing this, can you make 100 videos like this?

Tip: Du Zijian has created a [social currency] here, which appears to be addressed to parents but is actually addressed to children. This currency is suitable for children to give to their parents.

Without the [social currency] method, the effectiveness of this video would be greatly reduced.

For example, this:

Mr. Zhong Shan from Hunan TV uses the same operation template as Du Zijian. The target is also Douyin users in their early 10s, and the topic is: the contradiction between one and two children. However, the social currency is not in place and the traffic is half as much.

Let's review the [Four-Dimensional Restoration Method]:

1. The goal of the four-dimensional restoration method is not to imitate the surface of the popular content, but to [restore the planning logic]. With the planning logic, you can make 10 or 100 similar videos yourself.
2. The four dimensions of the four-dimensional restoration method are: [content restoration], [(user) comment restoration], [(user) identity restoration], and [planning logic restoration].

Using the [Four-Dimensional Restoration Method], can you do:

1. Watch every hit video, and see it to the bone?
2. Does every hit video bring you 10 or even 100 creative points?

Some group members may have been able to batch produce 100 or even 101 creative ideas through the [four-dimensional restoration method]. Some group members may be a little confused and cannot find the path. What should I do then?

The method is the next one, which is the fourth method to help everyone move from the [Four-Dimensional Restoration Method] to 100 Creative Ideas.

4. Scenario Expansion Method

The purpose is: after clarifying the target users , quickly find more content directions around the topics that the target users are concerned about.

For example, for children aged 10-18, the following expansions can be made:

1. Draw a 9-square grid;
2. With children as the core, 8 pairs of core relationships are listed;
3. Then use the eight pairs of relationships as the core of the nine-square grid and draw eight common communication scenarios, preferably with conflicts;
4. Based on 8*8=64 scenes, 3 dialogues are planned for each scene.

For children aged 10-18, we can easily get the first layer of core relationships:

1. Parents
2. teacher
3. classmate
4. (Cousin) Brothers and Sisters

8 relationships, 4 more to go?

Among the four core relationships, there will be derived second-level relationships.

As shown in the example, the first layer of [Scene Expansion] is completed.

Let's move on to the second layer. What are the main primary scenarios surrounding [children and parents]?

Focusing on the first-level scenario, we continue to fill in the second-level scenario:

Find 3 dialogues for each of the 8 secondary scenes, such as doing housework:

1. Mopping dialogue;
2. Dishwashing dialogue;
3. Laundry conversation.

The conflicting relationships between characters will be reflected in every scene. Grab these contents from life or the Internet and start creating. Gradually, you will go from feeling that there is not enough content to feeling that there is too much creativity.

The above are the first 4 of the [TikTok content tools]. There are a total of 8 [primary methodologies] for [TikTok content operations ]:

• The first four are used to expand our content creativity area.
• The last four are used to deepen creative quality and promote interaction among Douyin users.

【TikTok content operation template】, which involves the characteristics of TikTok platform and TikTok users:

1. Short videos, newcomers only have 15 seconds;
2. Most TikTok users do not have the ability to perform very complex operations.

Therefore, many methods used in traditional public relations and advertising creativity may not be able to be used. This point requires special attention. The key to the development of this set of templates is to allow Douyin users to understand it at a glance and use it right away.

5. Substitution method

Brands are making Douyin, including some people say that car 4S stores are making Douyin, real estate agencies are making Douyin, and scenic spots are making Douyin (does it remind you of the Zombie Bridge). If the templates, exterior scenes, camera positions, and editing are changed every day, won’t everyone be overwhelmed?

So what should you do if you want to make a new Tik Tok video?

The method is to use the substitution method which is just a change of name but not the substance.

For example: Zombie Bridge, everyone look at this.

Several features of the Zombie Bridge series:

1. Marketing of scenic spots;
2. The zombie look is very eye-catching;
3. The bridge swaying remains the same, but the funny details change every time: tourists’ reactions, funny IPs, etc.
4. The main account + small account system is released to expand the hit rate of traffic recommendations.

What inspiration can we get from the gameplay of Zombie Bridge? How do you use this method for your brand and products?

Think about it, it would be best to come up with a series of creative ideas in the afternoon. Creativity is not mysterious. Creativity is like digging potatoes, you find a bunch of them one by one.

The gameplay features of Tik Tok are:

1. Vertical screen, visual presentation;
2. Explain clearly in 15 seconds.

So, imagine yourself: condense the scenes of your business, such as selling cars, selling houses, selling chaos, selling courses, and selling insurance into a [15-second vertical screen version] and create it here.

Take selling a car as an example, what scenarios can be extracted [15-second vertical screen version].

First, build a [substitution method] scenario for selling cars, which allows the team to continuously substitute various elements into this [picture frame] to achieve easy creative replication. Think about it, when selling a car, what are the fun, interesting, and conflicting aspects?

Handing out flyers on the street? Customer phone invitation? Reception at the store? Want to know more? Test ride? Price negotiation? Sell ​​insurance? Deal signed? Car delivery ceremony? Maintenance and repair? Vehicle emergency? Traveling by car? Where do you think you can find the [15-second vertical screen conflict scene]?

The answer Lao He has found so far is: it can probably be found anywhere!

• There can be conflicts when handing out flyers - handing out flyers in fancy ways;
• There is a conflict when customers invite you over the phone - the customer refuses in various ways, the consultant hooks up in various ways;
• There is a conflict in reception at the store - the new lady receives customers like this;
• Asking and explaining is more conflicting - the fancy questions from difficult customers;
• Price negotiation is more conflicting - I have never seen customers bargaining like this... Or, on the other hand, how to bargain effectively at a 4S store... What is the sales consultant thinking when you bargain...
• Car delivery ceremony conflict? Yes - how can a car have a sense of ceremony? Changing methods to reflect the dignity of customers when they deliver cars...

To use an old saying, once you enter TikTok, it's like being in a deep ocean, and moral integrity becomes a thing of the past.

As long as you have no moral integrity, you can get a lot of creativity. Someone asked yesterday, how can a real estate agent use Douyin?

Use the [Substitution Method] to construct a scene template.

What are the steps for customers to view a house?

Watch the ad - call to inquire - go into the store to inquire - make an appointment with the landlord - see the house on site - see the house on site - see the house on site - see the house on site (why do I feel like this repeated on-site seeing of the house is a joke).

Make an appointment to meet the landlord for the first time, and make it a unique landlord meeting.

• As soon as the door opens, a nod is made, as soon as a conversation is made, many drama lovers are delighted;
• Closing the door, seeing off the guests, and returning for a visit, there are so many scenes to look back on.

As the saying goes, we are not afraid of old methods, we are only afraid of not being able to do it.

[Substitution method] The key points of operation are as follows:

1. Draw the path of customer contact;
2. Find the [15-second vertical screen conflict scene] and make it into a [picture frame];
3. In the picture frame, the background, scene, and characters are constantly changed, and IP, pets, and memes are inserted...
4. Enjoy the simple process of being creative. From now on, my boss no longer has to worry about my video creativity...

If you are running out of ideas for house viewing frames, you can bring your pets, right?

Bring the popular cats, dogs, flying squirrels, and turtles from Tik Tok to see them one by one...

[Substitution method] is the cooling oil, tiger balm, and soybean oil among creative methods. It is ordinary and unpretentious, but really easy to use. It comes when called upon and is able to fight when it arrives. Keep it at home for writing.

But if you think that this is the most important point of [TikTok content template], then you are wrong.

6. Flip method

Since it is the Tik Tok methodology, how can Tik Tok’s 15-second videos be more outstanding?

Here we have to mention the drama method that everyone is familiar with - the [flip method].

Don’t you want to try a [flip] when making a video? Why is the ritual series so popular?

Flip, contrast. Reversal creates contrast, contrast creates contrast, contrast creates emotional energy, and emotional energy creates impulses for action - when the biochemical reaction of the nervous system reaches a certain threshold, it must be released through action to form a balance.

Above [Warm Alpaca] is handing out flyers, doing a little flip, and kicking you. A small flip will generate a little energy, and you will smile a little.

But what would happen if the alpaca shouted, "Go to hell!" when the man was kicked, and turned around and ran away carrying the alpaca? The alpaca boyfriend spotted it from the right side of the frame and started chasing after it with a few alpacas in his arms, so what?

Simply put, the [flip method] is nothing more than:

• Find a reference; (eat Western food)
• Use the most contrasting method to perform this reference; (eating steamed buns)
• Define the time point of flipping (forward flip, middle flip, back flip);
• Give the flipping action a good name, "Flipping Sense".

Back flip case:

Forward, such as: [sense of ritual].

Practicing without talking is stupid, talking without practicing is fake, let’s use the example of netizens selling cars. Which car has the lowest gear?

A wheelbarrow carrying cement slag. Just do this to the highest level. (Have you watched this video?)

Which house is the most noble?

A detached villa in the suburbs with a 10-acre garden and a private horse farm.

Who will buy it?

Migrant workers, migrant workers won the prize and bought a villa to look at.

In this way, it is not difficult to turn over. The advanced use of the flipping method is flipping plus flipping, one flip, two flips. Due to the 15-second and 60-second limits of Tik Tok, you just need to know this method and use it if you can, there is no need to force it.

This is the sixth trick for Tik Tok content - [Flip Method]. If this method can be used, it is best to use it on a video, which is indeed very effective in increasing the number of likes. The contrast is presented in chronological order, which is a reversal. The contrast is presented at the same time, which is a comparison - before plastic surgery VS after plastic surgery.

If you think that the [flip method] is the core of the "latter 4 methods", you are wrong.

7. Nesting

The seventh method was created to solve three problems with Tik Tok videos:

1. The amount of information is thin;
2. Users lack points to complain about;
3. The video lacks watchability.

This method is the [nesting method] which dramatically increases the amount of information.

Everyone has seen a video where a guy is saying something awesome and a girl is looking at him with admiration behind him… The Douyin users then say: Oh, that girl has fallen in love with you… The criticism is directed at the girl.

To achieve this effect, you can use the nesting method:

1. Create a story script;
2. Produce a second story script;
3. Through an embed point, embed the second story script into the first script;
4. This cycle repeats itself endlessly...

[Nesting method] Put a story within a story, and the amount of information will immediately double. A 15-second video is worth watching several times.

Let's try it:

(1) The male protagonist reads classic lines facing the camera.

(2) The heroine looked at him adoringly from behind.

This is 2 layers of nesting. Can it be nested further?

sure!

(3) A passerby/colleague walks by from behind and gives me a glance...

Can it be nested?

(4) The heroine answered a phone call and said, “Honey, I’m in a meeting!” before hanging up.

Can it be nested?

sure! You can keep trying.

(5) Make a comment in the comment section: I am that husband, give me the thumbs up! I see if you are still in the meeting! Don’t think that I don’t use Tik Tok just because I’m a few years older than you!

Can it be nested?

Well enough!

[Nested method], introduction here. Endless nesting, endless fun, but be careful not to have too much fun. The time for Tik Tok videos is too short, so we need to focus on expressing drama and increasing the amount of information. We can use the [nesting method] more often.

So is the [nesting method] the most powerful method among the [8 tips for Tik Tok content operations]?

Not really.

8. Action stimulation method

What is the purpose of Tik Tok by creating content?

The goal is to get Douyin users to watch, finish watching, like, comment on and follow. [8 Tips for Tik Tok Content Operation] The last trick: [Action Stimulation Method] is the finishing method.

All the previous methods serve this method. Without this method, there will be no final result.

question:

1. How to accurately stimulate Douyin users to finish watching (or even rewatch)?
2. How to accurately stimulate Douyin users to like posts? (Is someone cheating?)
3. How to accurately stimulate comments from Douyin users?
4. How to accurately stimulate the attention of Douyin users?

Let’s talk about the first one first, which will motivate Douyin users to finish watching it or even rewatch it.

What was your motivation for watching it?

1. The last sentence is even more wonderful;
2. I cried when I saw the last scene;
3. The ending is simply unbelievable;
4. 5 methods, the 5th one is too awesome;
5. If you have these 6 characteristics, you are old...

I guess all Douyin users are familiar with these, the Douyin routines. Let us share a method we have used before, which is how to get netizens to watch the video 10 times when making a viral video! Is it possible to let netizens watch a video 10 times?

Possibly, if there is a way.

To let netizens watch the video 10 times, they need to answer the following questions:

1. What is the hook that can attract netizens and make them keep watching?
2. How to place this [hook] so that it can be found but not found the first or second time?
3. How to set up interesting interactions so that those who find the items feel a sense of accomplishment?

What hook?

Of course, the most amazing hook is the classic scene you created from " A Chinese Odyssey ". This is too difficult and not replicable. Even Stephen Chow himself would find it difficult to repeat it.

So, what hook can be used?

What we tried: The heroine’s QQ number and mobile phone number.

How to place the hook?

QQ and mobile phone numbers are embedded in the video in various forms, including numbers, gestures, etc. Then, let me say one last thing. I just gave out my QQ number in the video. Let’s see who can find me first. Arrange some comments in the comment area to encourage and guide those who have found similar results.

Tik Tok may also have such a routine, for example: for some magic videos, you have to watch them several times before you can see the problem. From the perspective of repeated playback, leaving small bugs in magic videos is also a good choice, which can enhance interaction.

This is consistent with the method of how to stimulate comments, which can be collectively referred to as [slot point setting].

How to motivate Douyin users to like posts?

The motivations for liking include: emotional catharsis, self-identification, making a mark, etc. Just accurately stimulate this.

How to stimulate comments from Douyin users?

The analysis logic is the same as above. Why do netizens comment?

1. He has something to say and would feel uncomfortable if he didn’t say it – a cathartic comment;
2. He has answers to express—answer-type comments;
3. He has a need for interaction, and comments are a need to build relationships - social comments.

Stimulating and venting comments: The method is to stimulate the emotional threshold, keep stimulating, make him feel pain, make him happy, make him moved...

Stimulating answer-type comments: let him see the problem, let him have the answer, and let him use his own answer.

For example: Is the skirt black or blue?

There is a need for interaction, which makes him feel that he can get in touch with the host and there is a possibility of establishing a relationship. In order to get Douyin users to follow you, you need to let them see the long-term value of your account. What are the benefits of following you? What's the loss if we don't pay attention?

The above parts need to be made into detailed tables and continuously enriched and improved. The format is as follows.

We must continue to accumulate accurate methods to stimulate users to take action. Facts have proved that the accumulation method is not difficult, so what is difficult?

What is really difficult is:

1. Choose stimulation methods and arrange them into a video;
2. It doesn’t matter if there are too many methods, as long as they work; too much is as bad as too little;
3. How to make so many “routine” videos look less routine? How to get rid of routine?

3. Conclusion: Let the Douyin marketing template become the rails for brands to operate Douyin on a large scale

For the Douyin ecosystem to prosper, it must connect with more brands. If brands want to enter Douyin, they must have a methodology that can be operated on a large scale. Advertising and public relations companies need to serve brand owners and also need a methodology for large-scale replication.

This article is designed to serve the Douyin operators, allowing us to move beyond the dirt road era and enter the railway era and high-speed rail era one day earlier.

At the end of the article, we would like to give you one more sentence, which may multiply the value of this article to you: Do you really think that these 8 content templates can only be used for TikTok?

Author: Kuaidao He, authorized to publish by Qinggua Media .

Source: Kuaidao He