How to attract more WeChat friends in private domains

Whether you open a Taobao store, do Douyin, write a public account or even open a physical store offline, directing users to the WeChat private domain is crucial for our subsequent customer maintenance, private domain marketing, and repeat purchase conversion.

Otherwise, all visitors and successful customers are just traffic rather than retention.

As for how to turn traffic into retention, I have given you a formula before: retention = channel + diversion + maintenance + transaction.

So today we will focus on sharing with you the part about traffic generation, that is, how to add users to our WeChat private domain.

This part is also divided into three aspects:

The first is the exposure channel , that is, if you want users to add you on WeChat, where do you let them see your WeChat ID and contact information?

The second is the traffic-generating language , which means what do you say to users when communicating with them? Why should he trust you?

The third is the traffic bait , which is the traffic benefit, that is, what can users get if they add you?

The bait (benefits or hooks) are divided into the following six parts, which you can use flexibly according to your business model.

01Coupon traffic diversion

This should be the most common traffic-generating benefit. It is not only commonly used on Taobao, but is also often received in takeout nowadays.

One is to add WeChat and get coupons and discounts directly, and the other is to add WeChat and get instant rebates for positive reviews.

Of course, when setting up coupon benefits, there are two points to note:

The first is the amount used, which cannot be too small, otherwise the motivation will not be strong.

The second is the scope of use. It can be done with no threshold or with a certain amount of discount, but setting categories or limiting it to new members only will greatly reduce the effect.

02Data diversion

If you are working in community, training, consulting, media, etc., you can set up benefits for free information.

For example, add WeChat to receive electronic reports, operation manuals, guest sharing content, e-books, etc.

Especially for those doing Douyin, offline entity and other businesses, such as 36 marketing strategies, 88 cases of personal IP creation, full case of offline traffic diversion, etc.

There are two aspects to pay attention to when setting up data drainage:

The first one is to attract ordinary users, such as 100 frequently asked questions on Douyin and 100 money-making cases on Douyin.

The second one is for high-level customers, so your information content should be more attractive.

I have recommended some public accounts during this period. Each blogger has set up some benefits of field information. This is the way of playing.

03Physical drainage

I posted an advertisement in my circle of friends not long ago, which was to add bloggers on WeChat to receive traffic operation maps of Douyin and other platforms.

The general process is: add WeChat successfully, send the receiving password, obtain the filled address, and you can receive the physical books, maps, and reading cards.

A few years ago, there was a model of making money on WeChat, which was to add WeChat to get watches, shoes, etc. for free.

When it comes to attracting customers with physical products, the most important thing is how you convert the products after users receive them. This is something you need to think about.

In fact, I am not afraid of not being able to send it out, but I am afraid of not being able to make a profit.

This is different from sending coupons or electronic materials.

Let me share two more cases of offline physical traffic diversion:

One is an offline restaurant. As long as you add the owner’s WeChat, you can get a pack of paper towels or rice for free.

The other is to follow the official account offline. By scanning the QR code offline to follow the official account and forwarding pictures to friends, you can get gifts such as tissues, etc. The effect of this drainage is also very enjoyable.

04Opportunity drainage

If you are doing a lottery-related activity offline, you can set up and add WeChat to get a chance to win the lottery.

In fact, another form of opportunity drainage is quota drainage, such as limiting a certain number of benefits and going on a first-come, first-served basis.

These offline catering stores and scenic spot ticket stores often use the method of forwarding pictures and articles to WeChat Moments and getting likes to attract traffic.

05Service diversion

Service diversion is mainly divided into three aspects:

The first is business service diversion: the property management in your own community provides butler services, and many things are difficult to handle without adding the butler’s WeChat.

It’s the same when you buy a car or a house now. As long as you add a salesperson, you can enjoy one-on-one consulting services.

The second is to attract traffic through consulting services: the same is true for bloggers who run self-media platforms such as public accounts and Douyin. You give users some free Q&A opportunities. As long as your content is recognized by fans, it will definitely have the effect of attracting traffic.

The third is after-sales service traffic diversion: This is also true for after-sales maintenance of many brands, especially when buying home appliance related products, after-sales traffic diversion is also a rigid demand.

06 Resource diversion

There are many people who build communities on Douyin, such as those who generate traffic, Douyin IP, and near-expiry food. Behind these bloggers are relationships, channels, connections, business opportunities, etc.

As long as what you share has some content and is helpful to your fans, it doesn’t matter even if you don’t set up any benefits.

If you leave a WeChat account, someone will definitely add you and want to establish business links with you.

Therefore, the core of private domain traffic diversion is still based on what business you are doing and what means you set up.

The above six methods are the common welfare settings we use when doing WeChat private domain traffic diversion. Of course, there are two other parts, traffic exposure channels and traffic diversion words, which I will share with you later.

Therefore, everyone must clearly realize that the setting of each step of our private domain traffic will have an impact on the conversion rate of the traffic.

Sometimes, even though you have benefits, users don’t know where to add you on WeChat.

Sometimes your traffic-generating words are not good. The benefits may be good at first, but users think they are difficult to obtain and find them unreliable, so it’s all in vain.