Yulin SEO Training: How to do website diagnosis? Where to start

For an experienced SEO webmaster, the website is usually diagnosed once a week or month to determine whether there are any problems with the website's promotion methods and strategies, so as to maintain the stable development of the website's SEO and reduce the impact of various external factors on website optimization. So how to do website diagnosis? Where to start?

Yulin SEO Training: How to do website diagnosis? Where to start

1. Domain Name Diagnosis

Is the domain penalized?

1) The detection method is to query the site/domian+registered domain name on the search engine. If the index is 0, there are many external links and the domain name has been punished.

2) Enter the website address directly into the search engine. If you find that several results contain the domain name in its entirety, but site does not, then the domain name has most likely been blocked.

Speaking of this, I have encountered this domain name that was registered by someone else without checking whether it has been used, and then he registered it. When he handed it to us, he found that the website was included, but when he used the site query, he found that the title of the included page was from a gray industry, which resulted in the title not being updated. This means that this domain name has been punished by Baidu and has a black history. A lot of optimization work needs to be done to restore its friendliness. Therefore, the domain name is also a very important part. If it is a high-quality old domain name, it will also be a big plus for optimization.

2. Is the website TDK setting reasonable?

Check whether the website title, keywords, and description are set reasonably, and whether the keyword positioning is in line with the current development situation. Some people who do not understand optimization think that piling up some very popular nouns on the website must be good for optimization. They think that they should put different words at different stages. For a website that is just starting out, the entire website is not eligible to compete for those keywords. It is recommended not to set very high index words. Just put one to two main words on the homepage. Select some keywords that are in line with the current situation for optimization. You can see how this keyword determines the difficulty of optimization, and then you will have some ideas about keyword selection. However, if you find that the titles of the website you want to optimize are all inappropriate, do you want to replace them all? If the website has certain data, you can replace them little by little over time.

3. Is the keyword layout reasonable?

Many friends are not clear about the keyword layout of this website. Apart from TDK, where else should the keywords be placed? There are not so many places to put them. Main navigation, secondary navigation, breadcrumb navigation, logo, top, footer, article title, article content settings, on-site anchor text settings, friendly link exchange settings, product content details settings, image alt attributes, etc. We need to place our optimized keywords in these places with a certain density.

Is the keyword layout reasonable?

4. Is the website structure reasonable?

Is the website structure a tree or mesh structure, is the jump level too deep, does the page level jump exceed three levels, can I return to the homepage with one or two clicks from anywhere on the website, if the page is too long, is there a one-click return to the top (this is considered user experience), are important content laid out in the most conspicuous place, etc.

5. Website Code Diagnosis

1. Each image has its own alt attribute

2. Does the website have a 404 page setting?

3. Is a 301 redirect set for the website domain?

4. Is the website URL purely static?

5. Is the website URL level within three levels?

6. Does each article on the website have its own TDK?

7. Is there too much js and flash on the website?

8. Is the website code concise enough?

9. Is the site map added?

6. Website content page diagnosis

1. Is the layout of the website content beautiful?

2. Does the website have recommendation functions, previous article, next article, popular articles, etc.

3. Whether all website contents are collected

4. Originality of website content

7. User Experience Diagnosis

1. How fast does the website open?

2. How aesthetically pleasing is the website design?

3. Are there any dead links on the website?

4. Is the layout of key product content on the website reasonable?

5. Does the website clearly express the content?

8. Website Data Diagnosis

1. Website indexing by various search engines

Website data diagnosis

2. Website keyword ranking

3. What is the keyword coverage rate?

4. Competitor website data

How to do website diagnosis? Where to start? For many newcomers, after doing a period of website promotion, they will feel that SEO work has become very boring. After all, they do almost the same work every day, every month, and every year. This is the "attribute" of SEO. When we do search engine optimization, we can only do our best to improve the website content and user experience, and at the same time adjust the website structure to make it comply with Baidu's crawling rules, so as to attract more user traffic.