Douyin promotion: Douyin classification and monetization methods

Tik Tok. A very popular short video APP with a very high penetration rate, some people even spend hours on it. Short videos will be the main way to occupy the public's attention economy in the future, especially after the arrival of the 5G era; the timely feedback feature of short videos perfectly caters to the habit of most people in an environment of information overload who would rather watch videos than listen to audio, and would rather listen to audio than read long texts.

While ordinary people use TikTok to kill time and find fun, smart businessmen have already started using TikTok to attract attention and make money.

The article is a bit long, and everyone can't absorb it all at once, so:

1. Tik Tok’s classification and monetization methods.

2. User portrait and account positioning of the Douyin platform.

3. Tik Tok’s algorithm.

4. Optimize Tik Tok rules and increase fan base through matrix.

5. Tools for making Tik Tok videos.

A very comprehensive set of Tik Tok playing methods, you don’t have to pay to learn it after reading it.

The general types of TikTok

01. Appearance

This type is more common on Tik Tok. Good-looking boys and girls belong to this category. Appearance is justice, and there are many internet celebrities who can attract a large number of fans just by their appearance.

02. Talent reaches human beings

There are many such cases. Often, if you are a little better than others in a certain aspect, you can be called an expert, without having to be very professional. Handicrafts, magic shows, dancing, and technical skills belong to this category. The more novel and interesting the performance, the easier it is to attract fans.

03. Hobbies and life

This type of activity is often focused on recording daily life, and includes fitness, entertainment, travel, photography, etc.

04. Celebrity

This type of people are already very famous on platforms other than Tik Tok. Well-known host He Jiong and star Dilraba Dilmurat belong to this category. They have their own halo and will attract a lot of traffic wherever they go, and the platform will also support them, so it is easy for them to attract fans.

05. Teaching

This type is easier to monetize, for example, Qiuye PPT belongs to this category. As long as you have skills you are good at, you can directly monetize them through knowledge payment.

06. Virtual IP

There are relatively few of this type, the most typical of which is Monk Yichan. The operators of virtual IPs attract fans by packaging them and giving them emotional value.

No matter what type it is, it will only be meaningful and valuable if it is finally monetized.

So let’s take a look at the monetization methods of TikTok players.

Monetization Methods

01. Accept advertisements

Accepting advertisements is simple and direct. In fields with many fans, reputation, and easy monetization, it is easy to make 100,000+ yuan by taking a 15-second advertisement. For example, Black Face V made a 15-second advertisement for JD.com and posted it on his homepage, making 400,000 yuan in a month.

Another way is to help others put products on your own Douyin and use your own fans to help others monetize. Such Tik Tok players may not have suitable products or too much energy to monetize, so they can consider cooperating with others in this simple way to earn commissions or charge fees by selling product locations to monetize their fans themselves.

When accepting advertising monetization, one must also consider the advertising placement scenario and placement. Neither fans nor platforms will like hard advertising. There are several places to consider placing advertisements: profile signature, homepage background image, video content implantation, and shopping cart.

Now the key question is, where can I get the advertisement? Currently, Lao Wang knows of several reliable ways to get advertising: Star Map, Zhubajie, Weibo platform, referrals within the circle, and cooperation in personal profiles.

02. Selling independent products

Products are divided into virtual products and physical products. Virtual products are usually paid knowledge products, while physical products are goods such as clothes.

There are several ways to achieve the goal of selling goods:

Method 1: Open a product showcase. As long as the number of fans is less than 10,000,

You can apply to the platform for activation. After activation, when others visit our Douyin homepage, they will see our product showcase, and they can see our products after clicking on it.

Method 2: Open a Douyin store, this is by official invitation.

Method 3: Direct traffic to WeChat for transactions, like this.

03. Operation

Helping companies or individuals to fully operate a TikTok account, this monetization method has a higher unit price, but it will also require more time and energy. Of course, the old saying still applies: except for scammers. There are teams on the market that operate Tik Tok, but I don’t know whether they are reliable or not. The operation process is quite complicated. It’s hard to measure or control, but Lao Wang feels that crucial things have to be kept in his own hands to be safe!

04. Offline traffic diversion

Offline traffic diversion is to direct online traffic offline. Answer Tea became popular in this way in a short period of time, and it joined 249 stores and raised 20 million in financing. Internet celebrity stores often do this, using the Internet to launch a dimensionality reduction attack on traditional restaurants and easily knock out traditional businesses. Asian Noodle Company has also incubated many Internet celebrity stores. Those who are interested can check it out.

05. Selling accounts and attracting fans

Simply speaking, selling accounts means incubating some Douyin accounts, and when the number of fans reaches a certain amount, they are sold to buyers with relevant needs.

Channels for selling accounts: yuzhua.com, zhubajie.com, and referrals within the circle.

Directing fans means using the number of fans you already have to direct traffic to others. The usual practice is to leave other people's WeChat contact information in the signature of the Douyin account or to place other people's products as Lao Wang mentioned above to direct your fans to buyers.

In short, before using Tik Tok, you should first think about the monetization method and positioning, and then output content around the purpose to attract fans. First plan, then direction, and then method. Accounts without monetization capabilities are meaningless.

Source: Laowang next door ( laowangfx )