Why deploy influencer marketing?

Although it seems that the term " influencer marketing " has only appeared in recent years, the concept of influencer marketing has actually existed for decades. The practice and experimental results over the past period of time have told us that influencer marketing is undoubtedly our best choice for obtaining leads, increasing sales and brand awareness, and this is true not only for B2C but also for B2B companies.

Industry surveys show that 80% of marketers use influencer marketing, a strategy that is expected to generate $8 billion in spending this year. If you are one of the 20% who have not tried influencer marketing, I can only say that you may have missed a lot of opportunities. Today we will talk to you about the four major reasons why you need to invest in influencer marketing.

#1 It brings a very high return on investment

Influencer marketing software company TapInfluence found that without additional investment in influencer marketing campaigns, ROI doubled again after three months. A single piece of influencer marketing content showed a 4-fold return on investment after 4 months, and sales increased 11 times within 12 months of the marketing, which is simply jaw-dropping.

Generally, it is very expensive to create and publish marketing content, but using influencer marketing is relatively cheap because influencers usually cover all the costs of creative content production at their own expense, which saves a lot of money.

Moreover, since accepting advertisements is only temporary, the most important thing for internet celebrities and bloggers is of course to be responsible to their audience. So they will try their best to produce content that is most suitable for their audience, which actually increases our return on investment.

We also don’t need to discuss what type of content to create for campaigns or marketing channels, because influencers already have considerable experience in publishing content and have done their own market research. They know better than us what content is more suitable, and we can just sit back and enjoy the results.

#2 It reduces overall marketing costs

For marketers, influencer marketing is a great way to save money. In addition to the above-mentioned savings, it also provides us with a new content library from which we can access all the content created by the influencers we work with in the campaign and easily transform this content into several other marketing assets.

This is especially valuable for B2B marketers who need as much content as possible in their channels and can save them time, energy, and money by repurposing content produced by influencers.

#3 It increases audience engagement

Influencers typically have highly engaged audiences that are accustomed to connecting with and engaging with the content they post. Working with influencers allows us to reach audiences and reach those voices who really want to engage with products and brands. To put it more concretely, it allows us to reach those people who normally block ads automatically and cannot see our content at all.

One reason influencers have such engaged, dedicated audiences is that they are perceived as authentic and real. As we enter a more transparent and informed era of influencer marketing, audiences are more willing to trust a brand when it’s mentioned by someone, as long as the product content is properly disclosed. This makes people more likely to share the brand’s content with their private social circles, taking engagement to another level.

#4 It provides opportunities for deeper storytelling

Why do people like to listen to bloggers’ stories so much? A big reason for this is that those who are qualified to be bloggers are usually very good at storytelling, and they just put this skill to use on the Internet. People all like to listen to stories, and most people are easily attracted by storytellers. So if our brand wants to establish a deeper relationship with the audience, we can’t avoid storytelling. How many people can be attracted by a dry introduction of features and functions? Then it makes sense to collaborate with influencers and bloggers who can tell stories.

Influencers can show their audiences how our products can solve the problems they face. Because their audiences are likely to be made up of similar people, whether in the B2C or B2B market, these audiences are likely to relate to the same problems and solutions.

Finally, we have reason to believe that influencers are the best content marketers because they have no vested interest in our brand and their audience is their ultimate purpose. So they will create audience-centric content to meet and solve audience needs, which is exactly what content marketing should do.

Based on the above principle, they will try their best to make the content they produce look more authentic and trustworthy. This is very important because according to a survey, 85% of people believe that user-generated content is more influential than the brand’s own content. So if you are still one of the 20% who have not adopted influencer marketing, it is time to consider adding influencer marketing to your marketing strategy.