10 tips to help you write a hit video title

With the advent of the video era, in order to create a hit video, in addition to the content, the video title is also very important, because it largely determines whether users will be attracted to the video and whether they will click on the video.

Today I will share with you 10 major title routines, hoping to help you create a hit video with millions of views.

PrefaceUnderstanding User Psychology

Understanding the psychology of users watching short videos is the first step in writing titles.

According to the short video platform algorithm, the push of videos is related to the user's interests. Once you grasp the user's psychology and make the user interested in your video, your video and account will naturally be pushed to the user by the platform.

Generally speaking, the main reasons why users watch short videos are to satisfy their curiosity, improve themselves, entertain and socialize, find resonance, and purchase products. Match your account type and video content to specific user groups and analyze their psychology.

Compared with other short video platforms, Video Account, because it relies on WeChat, has a wider age range of users and is more social, especially Video Account has the function of "seeing what friends have liked". Therefore, the title should be highly recognizable, spreadable, and memorable.

The following 10 major title routines + applicable account types are all useful information!

1. Raise questions

Question-style titles are more likely to arouse users' curiosity, while also increasing interactivity with the audience and bringing them closer together.

Such a title is more suitable for content that is discussed daily and is prone to generating opposing views.

2. Arouse curiosity

This type of title often carries labels such as "rare" and "scarcity", which will make users curious when they see it, such as "What's going on?" and "Why haven't I seen this before?". This type of video title can be divided into two types.

1. Create a sense of “curiosity”

The characteristic of this type of title is that it states something that seems impossible to do, such as the examples below, "Planting the moon on the earth" and "Hanging a rainbow in the room". This type of title can arouse users' strong sense of curiosity, thus generating the desire to "figure out what's going on".

Since things that are within our cognition and common in life cannot arouse curiosity, accounts whose video content is related to creativity and art are more suitable for this type of title.

2. Create a sense of contrast

As the name suggests, this type of title is characterized by the appearance of two opposing words, such as the following examples, "science student" and "romance", "boy" and "fragile". Opposing words together will create a sense of contrast, and the sense of contrast can easily arouse users' curiosity.

This type of video title has a wide range of applicability and can associate two related opposing words based on the video content.

3. List the numbers

Titles with numbers have clear logic and will make your title look more convincing. At the same time, numbers can also more easily show the key points of your video and are easier for users to understand. There are 2 types of videos of this type:

1. Value Acquisition

This type of title often has two sets of numbers that are very different, such as "several thousand words" and "2 minutes", "100 kinds" and "1 minute" in the examples. This feature will make users feel that "I will make money by reading it" and "I will gain a lot in a very short time".

Therefore, this type of title is more suitable for teaching and skill-oriented video content, which can directly quantify the user's input and output.

2. Rare Effect

This type of title will quote a set of extremely large or extremely small numbers, directly hitting the user's "scarcity psychology" and stimulating the user's curiosity. For example, in the example below, "99% of people don't know", the user will automatically put themselves in this 99% and click on the video to make up for the scarcity psychology.

This type of title has a wide range of applications and can be used for video content containing knowledge and common sense.

4. Combine Hotspots

Hot topics are the most discussed things in a period of time, so if the title is connected to the hot topic, it will easily trigger the popularity of the video and increase views and comments. This is also known as "taking advantage of the hotspot"

If the title is connected to the hot topic, the video content must also be related to the hot topic, and it can be viewed from multiple angles, such as the "soundtrack" of the movie "Hello, Li Huanying" in the example and the "character portraits" of the characters in the Spring Festival movie.

5. Celebrity Effect

Similar to hot topics, the celebrity effect is more lasting and less limited in time. Similarly, titles with celebrities in them are also very likely to generate heat and discussion.

6. Arouse resonance

The characteristics of this type of title are that it describes the characteristics of human nature and things that everyone has experienced. It can cause users to think, reflect, and recall, allowing users to find "resonance" and thus cause interaction.

This type of account must capture the psychology of vertical users extremely accurately and resonate differently with different social groups and age groups.

7. Awakening Emotions

This type of title is characterized by the presence of some emotional words, such as "fragile heart" and "tearful" in the examples below, and similarly there are "heartwarming" and "tearful". It can awaken the user's emotional psychology, and when the user is emotional, he will naturally express his thoughts or feelings.

Therefore, the video must also contain content that stimulates and awakens emotions, and is mostly suitable for music and emotional accounts.

8. Role introduction

The characteristic of this type of title is that it directly targets the target group. For example, the examples include "people who are experiencing it" and "all women", and some group adjectives such as "working people" and "people who eat". Users will quickly position themselves in these groups, thus resonating with them.

Videos with this type of title need to have content that matches the group targeted in the title, such as "women" and "marriage," "working people" and "workplace."

9. Create suspense

This type of title is commonly known as "unfinished business". It mentions a plot but does not tell you what happened, thus triggering users' strong curiosity and making them watch the video in suspicion and speculation, thereby increasing the video's views and completion rate. For example, in the examples, there are “the answer is brilliant” and “the reaction is brilliant”. Similarly, there are also “the ending is brilliant” and “the result is surprisingly…” etc.

When using this type of title, it is important to ensure that the video effect is consistent with user expectations, and there should not be any spoilers in the title.

10. Listing time

Putting the concept of time in the title makes it easier for users to have associations and emotions. Different times will produce different emotions, which can be mainly divided into two types.

1. Time difference

The time mentioned in the title has a large gap with the present, which will make users feel "nostalgic", "imagination", etc., thus generating strong curiosity.

This type of video requires the content to be highly consistent or highly contrasted with the time in the title, which is equal to the user's expectations.

2. Get closer

This type of title gives people a sense of urgency and uses words such as "just now!", "just now", "right away!", "it's happening soon", etc., which shortens the distance between the video and the user, making the user eager to learn.

The video content must also be new enough, such as the latest news, latest events, etc.

Final Thoughts

The above are the top ten title routines shared with you, and each routine has suitable content. They are all simple, effective and practical.

In addition, when you are writing a title, you can first imagine: if you were a user, would you be interested in your title? Would you like to open the video and watch it?

You can also list a few more titles for comparison. If you use this routine many times, you will naturally come up with easy titles.

I hope everyone can have a million-level hit video.

Author: Canva Design

Source: Canva Design (ID: canvadesign)