The difference between iQiyi splash screen ads and information flow ads

Often, advertisers will ask, iQiyi has so many advertising resources, including splash screen ads, information flow ads, and video patch ads, so what are the differences between them?

Many advertisers will have these considerations when they first come into contact with a marketing platform, so today the editor will briefly explain to you the differences between iQiyi’s splash screen ads and information flow ads?

iQiyi splash screen advertising case

iQIYI "Recommendation Page" Information Flow Advertising Case

iQIYI "TV Series" channel page information flow advertising case

iQIYI "Movie" channel page information flow advertising case

PS: In today’s case, the advertiser chose to run the information flow ad on the channel page. Except for the animation channel, this ad can be placed on any channel!

1. Advertising display location

The splash screen ads will be displayed immediately when the iQiyi APP is opened; information flow ads are mainly displayed when users are refreshing new content on channel pages, movies, TV series, animations, etc.!

2. Types of creative advertising materials

Splash screen ads are static or dynamic 3-5 second images. The creative material types of splash screen ads are more diverse and can also be 5 second dynamic video ads. Information flow ads only support image materials. If it is on a video channel page, it will support video-type advertising creative material formats.

3. Advertising billing model

There are two billing modes for iQiyi splash screen ads:

1.CPD

PCD is purchased on a daily basis. If advertisers want to place ads, they can communicate with the advertising agency in advance. The advertising agency will proactively connect with the manufacturer and reserve the day's traffic in advance.

2.GD

GD is a guaranteed quantity advertisement. If the advertiser mainly places iQiyi advertisements and wants to place advertisements at a fixed time and in a fixed city, the advertiser can directly tell the advertising agency how much exposure they need. As long as the advertiser determines the exposure of their own advertisements, the agency can communicate with the manufacturer in a timely manner to ensure that there are sufficient exposures on the day of placement.

There are two billing modes for iQiyi’s information flow ads:

1. CPC

CPC is charged on a click basis. Every time a user clicks on an ad link, it is counted as a click.

2. CPM

CPM is charged based on thousand impressions. Every time a user sees an ad, it is counted as one exposure, and the calculation unit is usually thousand.

4. Advertising coverage area

Regarding the advertising delivery areas, whether it is iQiyi splash screen ads or information flow ads, they can be accurately targeted at prefecture-level cities.

After the splash screen ads are delivered to prefecture-level cities, users in that city can directly see the advertiser's advertising content as long as they open iQiyi; if it is information flow advertising, we can not only target prefecture-level cities, but also select users in the city who may have demand for the advertiser's promotional products and deliver the ads to them accurately!

The above is the difference between iQiyi’s splash screen ads and iQiyi’s information flow ads. Do you understand?

As for how to choose between the two advertising resources, for advertisers, both advertising resources can help advertisers to do a good job of advertising, and iQiyi's advertising has always been a real success!

Author: Internet

Source: Internet