60 tricks for sales promotion

It is no exaggeration to say that promotion is the "critical link" closest to purchase. After consumers have purchasing needs, pricing and discounts often determine whether they will make a deal.

Therefore, promotion can be said to be a "psychological warfare" between brands and consumers. So how can brands use different promotional strategies to guide people to buy and place orders?

1. Price Promotion

Discounts mean putting the discounts clearly in front of consumers, directly offering discounts and promotions, so that consumers can buy them quickly!

Trick 1: Red envelope for first order. Directly offer discounts to attract new customers to buy.

Trick 2: Get discounts when spending a certain amount. There are two ways: get 20 off for purchases over 200 yuan; enjoy 20% off for purchases over 200 yuan.

Trick 3: Gradient discounts. The more you buy, the higher the discount. Buy one and you get a 10% discount, buy two and you get a 20% discount, buy three and you get a 30% discount.

Trick 4: Buy one and get one free. For example, you can get a specific product for purchases over a certain amount, or you can get one free if you buy three or one get one free, etc.

Trick 5: Low-price package. Combine popular products with items with lower sales volume and offer more favorable prices. For example, if one item originally cost 199 yuan, now three items only cost 299 yuan.

Trick 6: Join forces with merchants to offer discounts together. Buy a product from one store and get a coupon for another.

Trick 7: Limited quantity, limited time promotion. First come, first served, this time only.

Trick 8: Lottery promotion. After purchasing the product, you will get a chance to participate in a lottery and prepare a super grand prize to attract traffic.

Trick 9: Holiday discounts. Offer price reductions and promotions to specific groups of people.

Trick 10: Buy at a low price and a high price. Normally, it is a common practice for stores to offer a 20% discount, but you can think of it differently. For example, you can buy a product worth 200 yuan for 160 yuan.

Trick 11: Deposit inflation. For example, a deposit of 20 yuan can be deducted from 100 yuan, but the deposit will not be refunded if the product is not purchased.

2. Fission Promotion

Fission promotion is suitable for businesses to promote their products. It uses free, coupons, discounts and other methods to carry out fission and attract more people to participate in the activities.

Trick 1: forward to your friends circle, and if you get a certain number of likes, you will get a chance to get a free meal or a free product.

Trick 2: Forward to 10 social groups, take a screenshot for verification, and you will get a chance to get a free meal or a free product.

Trick 3: Invite friends to join the group + forward fission. For example, to buy a discounted product, you need to invite three friends to join the group, and then forward the message to your friends circle.

Trick 4: Forward to 3 friends, and after all friends click on or forward it, you will receive a 10-yuan no-threshold coupon; forward to 5 friends, and after all friends click on or forward it, you will receive a 25-yuan no-threshold coupon.

Trick 5: Bargaining and fission. Ask your friends to help you bargain so you can get the product at a lower price.

Trick 6: Group buying and fission. For example, a merchant can post a message in a social network or WeChat Moments saying that if 30 people group order the product, the price is 99 yuan; if 50 people group order, the price is 89 yuan; and if 100 people group order, the price is 79 yuan.

Tactic 7: The old brings in the new to achieve fission. If old customers introduce new customers, the company will give them a certain commission.

Routine 8: Fission mission. Set up "gradient rewards" for red envelopes and prizes. What you get if you attract 5 people, what you get if you attract 10 people, and so on. Attract customers to participate in fission tasks and let customers become your communicators.

Tactic 9: Game activity fission. For example, consumers can enter the event and click on the lottery draw. Each person has one chance. By inviting friends to form a team to participate in the event, they can get additional lottery draw opportunities. You can also form teams, such as three people in a team, to draw a prize. The raffle can be set up as cash red envelopes, merchandise, coupons, etc.

Trick 10: Red envelope fission. Forward the fixed text to your Moments and take a screenshot to receive a personal cash red envelope.

3. User stickiness/ membership marketing

Merchants/brands can enhance consumer stickiness through membership, points redemption, and prepaid consumption, and deeply bind themselves with consumers.

Routine 1: Recharge. Generally there are three categories: enjoy direct discounts, 50% off for members who recharge 5,000 yuan, and 30% off for members who recharge 3,000 yuan; enjoy cash exemptions, 200 yuan off for this consumption when recharging 1,000 yuan; enjoy cash gifts, 200 yuan can be given when recharging 1,000 yuan. In addition, membership levels can be divided according to the recharge amount, and different levels have different discounts and gift rewards.

Trick 2: Recharge 100 yuan to get a 200 yuan cash shopping voucher, but only one can be used at a time. A 20 yuan discount voucher can be used for purchases over 50 yuan, and a 50 yuan cash voucher can be used for purchases over 100 yuan. Distributing vouchers in batches increases user repurchase stickiness.

Trick 3: Membership price. We have set up a 99 yuan monthly membership and xxx year membership, and members can enjoy exclusive membership prices.

Trick 4: Free membership, rewards for membership, 10 yuan/20 yuan coupons, or free delivery after becoming a member, etc.

Trick 5: Member points. You can get different points by purchasing goods of different prices. These points can be used as coupons or exchanged for free goods.

Trick 6: Distribute various coupons/discount vouchers to members every month/week/quarter.

Trick 7: Give small gifts to members every month/week/quarter. For example, members can receive free dishes when they shop every day, which helps cultivate user habits and increase user repurchase stickiness.

Trick 8: Have an exclusive membership day. During this time, merchants can offer members greater discounts and activities.

Trick 9: Collect points to exchange for items and make redemption cards. It is more suitable for beverage stores. For example, if you buy 10 cups or more, you can get one cup for free, which can stimulate multiple purchases.

Trick 10: Provide caring services during holidays and prepare cards or gifts. During this process, sellers can divide customers into large customers and small and medium-sized customers to further maintain the relationship between the two.

Trick 11: Organize membership activities to increase stickiness. If it is a parent-child clothing store, you can organize offline parent-child activities for general members, and so on. (This process takes longer and requires consultation, such as the mothers' time, what types of activities the children like, etc.)

4. Product Promotion

Generally speaking, promoting new products and selling products often require some skills. We can attract consumers to buy through special offers, trade-in, comparison strategies, etc.

Trick 1: Off-season promotion. In the spring, winter styles can be discounted and sold out as quickly as possible.

Trick 2: To promote new products, you can promote them through free tasting and free trials. During this process, it is best to leave information of these consumers participating in free activities, such as phone numbers, adding WeChat friends, and adding them to corresponding groups.

Tactic 3: Launch special products and special dishes every day, make small profits but quick turnover, attract customers, and ensure a certain number of customer orders every day.

Trick 4: Special offer combination. For example, two pieces for 9.9 yuan; two pieces for 29.9 yuan; two pieces for 39.9 yuan.

Routine 5: Comparison strategy. If it is on the shelf, you can put your own products next to competitors, but price them cheaper. If you put a 400 yuan product together with an 800 yuan product in your own store, the 400 yuan product will definitely sell better.

Tactic 6: Combination promotion. For example, when purchasing a set of cookware, such as a frying pan, a steamer, and a pressure cooker, the price can be set to be cheaper than buying these three items individually.

Trick 7: Recycling of old items for deduction. In order to further expand sales and attract people to buy new products, sellers can use old items to offset a certain amount of cash. This method is more suitable for 3C products. For example, Apple has adopted this strategy.

Tactic 8: Promote specific products based on hot topics. For example, on Mother’s Day, maternity and baby stores can promote related products; during the cherry blossom season, they can promote products with pink packaging, etc.

Trick 9: Cooperate with other brands. Buying your product can get you another company's product, which is suitable for product promotion in the early stages of a brand.

Trick 10: Product collaboration. You can select popular products and jointly develop a set of co-branded products for sale.

5. Personal Sales and Event Sales

Although door-to-door promotion, exhibitions and other methods are relatively traditional, they are still a key part of promotion/sales. Some of them can be done face to face, but this method needs to control the "degree", otherwise it is easy to cause consumers' disgust.

Routine 1: Competitive competition. Launch corresponding activities based on your own positioning. For example, a merchant selling beer can hold a beer drinking competition and set up certain prizes.

Routine 2: Regular game challenges, setting up exclusive check-in methods or check-in scenes to attract customers. For example, in a Sichuan restaurant, you can get a free meal by challenging yourself to eat chili peppers.

Trick 3: Pop-up store. Sellers can use limited-time pop-up stores to attract consumers with attractive and trendy decoration designs, sell products or promote brands.

Trick 4: Exhibition. Based on the activities of some large supermarkets, we cooperate with the supermarkets to build our own booths and promote our products.

Trick 5: Offline festival activities. You can hold corresponding activities based on your own brand attributes and the off-season and peak season of your own products, and you can add different gameplay methods such as raffles and games.

Trick 6: Conference sales. Bringing together vertical customer groups, conducting conference sales for specific target groups, and sharing products through conferences is something that bridal shops often do.

Trick 7: Promotion through small gifts. Instead of handing out flyers or asking passersby to add WeChat on the grounds of company KPI, it is better to prepare some small gifts. For example, for early childhood education training institutions, prepare some balloons to attract children near the kindergarten, and then use free trial classes to encourage parents to leave information.

Trick 8: Door-to-door sales. Door-to-door sales is a common form of personal sales, but it is more likely to be disliked by others, so you must think carefully about whether the people you sell to door-to-door really have a strong demand for your product.

Trick 9: Telemarketing. Communicate with target groups by phone to promote product sales.

6. Online Sales

Introduction: Sellers can publish information for promotion on various platforms, and then online customer service can handle customer inquiries, communicate with customers, solve problems, and finally complete transactions. The prerequisite for online sales is to build your own channels, such as websites, stores, online groups, etc.

Trick 1: Live sales promotion. The development of the Internet has broken the limitations of geography and price. Many factories have even begun to conduct live promotions directly to consumers, reducing the number of middlemen.

Trick 2: Promotion through public accounts. It is more content-oriented, combining social hot spots to write copy to promote products.

Trick 3: Mini program promotion. By building a set of mini programs of your own, you can create your own shopping closed loop through group buying, membership, welfare and other operations.

Trick 4: SNS, including SMS, email, and existing official channels, promotes products through its own resources and can use unified copywriting content.

Trick 5: Short video information flow advertising promotion. Many restaurants and beauty brands currently use this method to promote their products on platforms such as Kuaishou and Douyin, but it is very costly.

Trick 6: Promotion on social platforms. Advertising tasks are issued on social platforms such as Xiaohongshu and Weibo, but this method requires a large investment.

Trick 7: Community. In the early stage, you can use red envelopes or commodities to build up your own community, and then you can carry out operations, organize group buying activities, or limited-time promotions.

Trick 8: Hard advertising. This is a test of the quality of the material. The copy needs to be concise and impactful, and the product needs to be popular enough to attract consumers to click.

Trick 9: Search engine marketing. Do bidding ranking, encyclopedia, keyword search engine optimization, etc.

VII. Conclusion

In general, promotion/sales "bait" is very important. What kind of products and discounts can make consumers buy directly? All of the above methods can be combined to further improve purchase conversion.

However, it should be noted that when using these methods, you must consider your own sales goals, whether it is to sell out-of-season products, to attract customers through promotional activities, or to attract customer traffic. Then calculate your own costs. At the same time, when it comes to promotional copy, try to make it short and direct, and make the participation process easy to operate and without any barriers.

Only in this way can you better carry out a promotion/sales campaign that meets your expected results.

Author: Rita Zeng

Source: Morketing