Tips for promoting WeChat video accounts. How to promote, attract traffic and realize monetization on WeChat video accounts?

Tips for promoting WeChat video accounts. How to promote, attract traffic and realize monetization on WeChat video accounts? In the past two days, the mini program Video Account has begun to enter our field of vision. Its main functions are to link WeChat life, increase video exposure and promote with low threshold.

At the same time, two buttons are designed: immediate promotion status and entry promotion management. However, this function has not been opened yet, and clicking both buttons will result in a prompt that the login failed.

Many people say that this is an imitation of the Douyin dou+ function. As long as you pay, you can promote your own video content and become popular among the public.

The video account is being tested for promotion, providing new traffic dividends. What kind of opportunities do you want to give to creators? How to use WeChat video account and how to monetize it? What are the promotional functions of video accounts?

Tips for promoting WeChat video accounts. How to promote, attract traffic and realize monetization on WeChat video accounts?

1. Promotion settings of video accounts

This mini program can now only be entered by scanning the QR code. If you cannot find this mini program on WeChat, there is no official explanation on how to qualify for promotion.

If you have promotion permission, click on Promote Now to enter the mini program, and set the expected exposure in the background. You can set the promotion group, exposure time, promotion goals, and Moments copy.

2. Promotional forms of video accounts

Currently, video accounts can only be promoted to Moments, so we can set advertising copy for Moments.

This is the same style as the video account we usually share with friends, but the difference is that this promotion only recommends the account you promote, and does not recommend the content of other accounts.

3. How to attract traffic and realize monetization on video accounts

1. Course training and knowledge fees

If you are doing a knowledge payment project, I strongly recommend you try this. The cost is low and the profit is high. By publishing speech videos, teaching videos, etc., and attaching public account links to promote teaching training, online charging is guided.

2. Social recommendation: unlimited circle fission

Video account recommendations include social recommendations and personalized recommendations.

Based on a video that a user likes, the system recommends the work to his social circle. If his friends see that the user also likes it, it will be recommended to another social circle.

This kind of social fission replicates the way public accounts spread across the circle of friends, and can go beyond the circle indefinitely.

3. The manifestation of the circle of friends

On July 21, the video account updated a major function, allowing works to be shared to Moments using cards, which undoubtedly increases video exposure and is simple to operate.

The opening of Moments and Video Accounts, coupled with social dissemination through likes, has attracted a large amount of traffic.

4. Movie video editing

Movie video clips can quickly attract many fans, and click on the official account link to earn commissions through novel distribution. In addition, you can make profits in the form of editing training and sales accounts.

5. Search the entrance to get a lot of search traffic

On August 4, the WeChat public account search added video account content. Users can search for video account content by searching keywords. This traffic entrance is the most accurate source of traffic.

6. Taobao Affiliate Program

Now many people have started using video accounts to sell goods. We can transfer videos from Douyin and Kuaishou to the video account, and then click on the link of the official account to make online payments.

4. What is the role of video account promotion?

1. Increase account exposure and followers

The difficulty in increasing followers has always been a problem faced by many video account players. Now the promotion of video accounts has linked to WeChat’s largest traffic pool - Moments, and the fan-increasing plug-in is ready to be opened.

Whether emphasizing the follow button at the top of the page or clicking on the avatar to jump to the video account homepage, the user's follow path is shortened as much as possible, helping video account players increase fans and account exposure, thereby increasing the possibility of account changes.

2. Increase advertising exposure

Behind the video account is a recommendation mechanism. The data of recommended videos is usually higher than that of non-recommended videos, and the data of the same account often changes.

At present, by promoting videos, it is possible to increase video exposure in a planned manner, achieve the goal of stabilizing data, and achieve a win-win situation for operators and advertisers. For corporate accounts, through promotion investment, Video Account has also become a relatively stable advertising channel.

3. Improve the conversion rate of goods

Another highlight of the promotion of video accounts is that they can target a specific group of people. Currently, only directional settings based on age, gender, and region are supported, but more detailed population segmentation is worth looking forward to.

One of the purposes of promotion is to increase the conversion rate of products and advertisements in videos, correctly position and promote users, and improve the conversion rate to a certain extent. Whether it is a grass-growing account or an advertising account, the change can be improved.

It has been reported before that WeChat will introduce operators through video accounts in the future and provide more business tools and advertising tools, which will be another step towards WeChat's e-commerce dream.

However, for most creators, how to achieve traffic for video accounts is still an urgent problem that needs to be solved. The market's acceptance of video accounts is gradually increasing, and the commercialization path of video accounts is accelerating.