What is a daily budget?

The daily budget is the maximum amount you are willing to spend on your promotion each day. After the click consumption on the day reaches the budget value you set, your promotion results will be automatically offline and will no longer be displayed when netizens search.

What is the relationship between the daily budget of a promotion plan and the daily budget of an account?

“The daily budget of a promotion plan is the maximum daily deduction amount you set for the promotion plan. When the consumption of a promotion plan reaches the daily budget you set, the promotion plan will be automatically offline. The account budget is the maximum consumption amount you set for the account. When the account budget is reached, regardless of whether the budget of the promotion plan has reached the limit, the promotional content in the account will be offline and will no longer be displayed to netizens; if the account budget has not reached the limit, if one of the promotion plans reaches the budget limit and is offline, the other promotion plans will continue to be promoted normally.”

How often can I edit my daily budget?

You can modify your daily budget at any time, but please do not modify it too frequently. You can only modify it once within 10 minutes. If you modify the budget while your promotion results are still in effect, the new budget will take effect after a period of system processing time. If you lower your budget after the campaign goes live, the new budget will take effect the next day after the campaign goes live.

What impact will promoting offline have on me?

"If you set a daily budget, your promotion results will automatically go offline when the click consumption on that day reaches the budget value you set, which means that your promotion results will no longer be displayed when netizens search for related products. Since netizens may search for your products on the 360 ​​search platform at any time of the day, if your daily budget is set too low and it goes offline too early, it means that you will not be able to cover more potential customers and may even miss the best time for promotion. In particular, when the budget is low, it is likely that the number of visits you receive in a day will be extremely limited, so you may find it difficult to witness the real effect of the promotion." After the promotion is offline, can modifying the budget make it online again?

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