Operational promotion: 4 general methods and techniques to increase followers!

Today, we will share 4 general tips for increasing followers based on cases for your reference

1. Tips for enhancing content traffic

Good content has its own traffic-generating properties, so I won’t emphasize this anymore. Today, Brother Tang wants to talk about enhancing the traffic-generating effect.

Many people like to add promotional sentences such as "Follow the WeChat public account: xxx to see more exciting content" at the end of the article to promote their own public accounts, but the fact is that most people will not follow his public account. Let’s think about it from another perspective. If you were a reader, would you take the initiative to follow his public account when you saw this sentence at the end of the article? This sentence makes users have very little desire to pay attention, but if the words are changed to "Follow the WeChat official account: xxxxx, and receive a xxx gift package", "Reply xx to the official account and I will give you an answer", the number of people paying attention will increase significantly, and the effect may even be several times greater. Because this sentence stimulates the user's interest. For example, if you wrote an article about beauty, you can add a line next to the word "eyebrow drawing": "If you find it troublesome to draw eyebrows, reply to the official account xxx with "eyebrows" and I will teach you how to do it in 30 seconds." This line of speech will cause less harm to users and may even help them solve problems. Users will then be willing to take the initiative to follow your official account.

2. Social fission and fan growth

Social fission is currently one of the most effective ways to increase followers. There are many types of gameplay, but the core routine is still the original formula.

A gift package: The needs of the target users can be courses, books, gift packages...

A process: ① Scan the code → Official account → Share with n friends → Assistant verification → Receive successfully; ② Scan the code → Official account → Share → Group/Assistant verification → Receive successfully. There are many processes, design one of your own.

A poster: It mainly consists of the QR code above, which can be divided into static and dynamic ones. The dynamic one can save manpower.

Multiple fish ponds: How big an effect fission can cause depends on how widely these fish ponds can spread. Accurate fish ponds are the best.

3. Keyword traffic generation

During the initial stage of the account, when the content has not yet been accumulated, we can use keywords to attract traffic.

Prepare one or more documents first, mainly in your own field. Taking the field of science and technology as an example, you can prepare some cracking software, pretend artifacts, etc., shoot a video of the effects and post it on the Internet, and use rhetoric to encourage users to follow the official account and reply with keywords to obtain the software.

4. Question and answer traffic generation

Taking Zhihu as an example, you can look for answers to questions related to your field, answer them with high-quality content, win high praise, and have a very good effect in attracting traffic in the later stage. Taking the hotly debated field of blockchain as an example, you can first search for blockchain, and then answer the questions with the most followers on the results page with high-quality, easy-to-understand content, and use the language to direct traffic to the official account.

The operating methods of Wukong Q&A and Zhihu are the same, but for comprehensive communities like Mop and Tianya Forum, the wording needs to be adjusted because comments that are too direct will be deleted.

The above four methods are common in all fields. Methods such as course drainage, big account leading small account, video drainage, resource drainage, etc. are only common to certain fields or certain people, so I will not analyze them today. Brother Tang will write a separate article to introduce them in detail later.

Source: watangren