Baidu bidding multi-account promotion strategy!

How to formulate a bidding multi-account delivery strategy? How to avoid involution when promoting multiple accounts?

This article will teach you how to formulate a bidding multi-account strategy through three dimensions: whether to open multiple accounts for bidding promotion, how to allocate budgets for multiple accounts , how to control the effect, how to avoid competition with yourself, and how to divide multiple accounts for bidding promotion.

Solution to the problem of formulating bidding multi-account delivery strategy

Before conducting bidding for multiple accounts, we must first solve several problems:

1) Should I open multiple accounts?

The essence of opening multiple accounts is to solve the problem of traffic. Whether to open multiple accounts depends on whether you need more traffic now. Whether to open multiple accounts is mainly determined by the company itself.

For example: Although the account budget is not high, 1,500 yuan, you can never spend it all. If you cannot spend it all, you can open another account and use the other account to spend the money.

2) How to allocate energy

Will it be too busy to open multiple accounts? How should I allocate my energy when bidding on multiple accounts?

Account optimization can be prioritized, and the energy consumed by operations can be graded to better improve work efficiency.

3) How to control the effect

Nowadays, many people visit two or three households, and the effect is quite good. What we control is the overall promotion effect. We need to analyze the data and find the account with the largest optimization space to operate and then control the effect.

4) How to avoid competing with yourself

Keywords and account structures can be the same, which can improve everyone's efficiency, but creative ideas and pages must be treated differently. When formulating a bidding multi-account delivery strategy, it is best to divide the delivery into dimensions.

How to divide the dimensions of bidding multi-account delivery strategy?

How to formulate a multi-account delivery strategy and grab volume without involution? Here are three dimensions for you to divide:

1) Differentiate dimensions based on payment methods

OCPC and CPC accounts are placed separately because their placement logic is completely different and suitable for most account types.

Depending on the size of your budget, if you only have a medium-budget account, you can have an ocpc account and then open a cpc account, or run one ocpc and two cpcs.

Of course, if the budget is 30,000 yuan a day, it is not a big problem to run two ocpc accounts, because the money is enough to spend; but if you only have 5,000 yuan a day, running two ocpc accounts is unthinkable, so you can run one ocpc account and two cpc accounts to maximize the ocpc budget.

2) Differentiate dimensions based on promoted products

Dividing products into key products and non-key products can reasonably control the overall promotion budget, which is suitable for companies that promote multiple products.

Why should we promote products? Sometimes we hope that our key products will have higher traffic, so when formulating multi-account delivery strategies, we can divide them according to products. This makes it easier to control and more suitable for multi-product delivery.

3) Differentiate dimensions based on promotion areas

Divide the promotion areas into key areas and non-key areas to ensure that key areas have sufficient display and clicks, which is suitable for multi-region promotion companies.

In conclusion

When formulating a bidding multi-account strategy, sometimes the more accounts the better. It is often determined based on our budget. What we need to control is the budget and allocated energy of different accounts .

When formulating a bidding multi-account delivery strategy, you can check and reflect on the following three aspects:

1. Do I give each account a unique mission?
2. Can I clearly identify the core issue for each account?
3. Do I allocate my work energy appropriately?

If you want to improve the performance of your account, one of the knowledge points of formulating bidding multi-account delivery strategies is how to optimize your account and how to quickly improve it in a short period of time. It does not depend on how many skills you have mastered, but on how to operate and improve your thinking.

Author: Houchang Education

Source: Zhihu