My boss doesn’t pay attention to new media marketing. What should I do as a editor?
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There are two reasons why a company’s new media is not doing well: 1. External factors: enterprises do not pay attention. 2. Internal cause: One’s own lack of ability. If it is reason 1, there are two solutions: 1. Convince companies to pay attention. 2. Quit and change companies. If it is reason 2, there are two solutions: 1. Study hard and show your achievements to your boss. 2. Change the learning environment. Is it because this environment is not suitable for your study? Analysis 1: Enterprises do not pay attention. Let me tell you a story. There was a friend who was born in the 1970s. He was lively and cheerful by nature and liked to accept new things. He often said: I especially like making friends with people born in the 1990s. What is the reality? In fact, he is a person born in the 70s by nature, and all people born in the 90s are just children in his eyes. It is difficult to change one's nature, do you really think he can get along well with the post-90s generation? Stop fooling yourself, okay? Many companies have also threatened (note that the word "threatened" is specifically used here) to embrace the Internet and new media. Do you think they really embrace the Internet and new media? Please stop talking nonsense! Stop fooling yourself, okay? Corporate transformation is all a lie! Revolution is the way to go! Which of the roundabout ways of saving the country saved the country? What about the Meiji Restoration, changing the flag, and learning from the United States, Japan, and Russia? Aren't they all nonsense? Only by picking up guns and cannons, blowing everything to pieces, and dividing the land, can we create a bright red new China, right? Analysis 2: The learning environment is not suitable. You are working in a traditional enterprise doing new media. There are 100 people in the company, and 90% of them are in the technology, business, channel and market. You or two or three people are the only ones working in new media. When you are still studying a hot topic, others have already exhausted it. In companies that specialize in new media or Internet companies, everyone is in this industry. You can just have a meal and smoke with a few colleagues and talk about all the latest hot topics. Where do you think you can learn faster and better? Of course, the salary will be higher if you work in a traditional company. Teacher Xixi once interviewed a catering company, which offered a salary of 15K. I used the same resume to go to Fengqun Media (a joke company, the one that kept a few tricks and where my predecessor worked), and the salary offered was only 4K. Of course, I didn't go to either of the two companies (hehehe), but the latter company does have more prospects. What do you think? Teacher Xixi initially worked in WeChat marketing and new media marketing at a hairdressing products company in Taiyuan, Shanxi. Not to mention whether the boss was open-minded or not, the overall environment in Shanxi was not suitable for new media or the Internet, so she later went to Shenzhen. The company I went to in Shenzhen was called Sutu Network, where I was responsible for the overall promotion of more than 1,000 WeChat public accounts. While others were studying the data of one or two WeChat public accounts, I was looking at the data of more than a thousand accounts. My knowledge, my experience, and the platform provided by the company are all wealth. In addition, I can chat with all colleagues in the company about marketing, hot topics, skills, and copywriting , because everyone is doing this! So I learned and grew a lot. So what are some good companies for new media marketing? Sutu Media (my old company must recommend) Lou Group (Have you heard of Lou Sir and the memory vest?) Beehive Media (Have you heard of "Keep a Few Hands" and "My Ex Is a Top-Notch Person"?) New List (a very good new media list in the industry) wemedia (known as the largest self-media alliance in the universe) Gushan Culture (one of the three major joke-telling groups on Weibo) Shenzhen Guaimu Culture Network Technology Co., Ltd. (recruiting partners)
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