Several ways to quickly create popular articles in self-media and public accounts I also read some suggestions and finally decided to share some practical information about the self-media industry. Regarding making money from self-media, this is a very hot topic at the moment. Maybe someone around you made his fortune doing this. However, with the development of the industry, too many people have joined in, and it has become more and more technical and professional. Today’s sharing will mainly focus on Toutiao and WeChat public accounts. Since we are sharing useful information, we will not go into details about some simple and basic things (such as the account registration process, etc.) How to write a hot article quickly? Article writing process: 1. Find material points. 2. Expand the material surface. 3. Process the materials. 4. Edit and publish Let's talk about how to quickly produce articles from Weibo: Emotional field: Find emotional influencers. We can use their articles to adapt and their pictures to become the source of our materials. Comedy field: those funny jokes, from the articles of those big Vs, the comments below, etc. Can become a material! Entertainment field: Topics in the entertainment field are very easy to write about, and the reading volume of the topics is extremely high. This is a very good topic. Other fields: In other fields, you can find these big Vs to write by following the relevant words in a search field. By mixing together the materials from multiple big Vs and the comments from netizens, it will become a very high-quality article! Next, I will talk about several ways to quickly obtain materials for popular articles. First of all, we need to have an understanding of the materials we are looking for. For example, in the fields of entertainment and emotions. Entertainment: 1. Novel. The topic list and hot list on Weibo are constantly changing, which means that the public's preferences are changing, and we have to follow the trend. There are many peers who are doing well on Toutiao, and their articles can also become our materials. 2. Strong interactivity. A high number of comments and participation means that the article or the topic of the material is particularly popular. Whether you are looking for material in the headlines or on Weibo, you must pay attention to these articles that can be plagiarized. 3. Keep the comments short and interesting. The comments on the material we are looking for should be between 15 and 40 words long, not too long or too short. If it is too long, no readers will read it. If it is too short, the information content is not large and the users will not be interested. Entertainment material points: Celebrities, movies, and hot topics Celebrity: Celebrity private affairs, major events, celebrity past, Entertainment industry events Film and TV: reviews of movies and TV series, etc. Hot topics: A relatively broad entertainment hot topic. The content of Weibo hot searches is basically entertainment material. Topic, street investigation, spoof Some topics: Topics with high interactivity are very popular on Toutiao, for example: experience-related topics. Or some street surveys, this type of survey often appears in videos. There are also some spoof categories. The articles mainly focus on topics and experiences. Funny jokes, meaningful jokes, riddles, brain teasers. There are jokes with connotations, as well as some funny pictures, chat records, funny GIFs, jokes, riddles from the riddle website, and some brain teasers, etc. Emotional area: 1. Novelty The material found should be new and preferably relevant to real life, so that people can see themselves in the story. This will increase the level of comment engagement. 2. Controversial points Find controversial material that can arouse readers' emotions. 3. Feminine Women are more sensitive, so the material we are looking for should be more likely to resonate with the female group. 4. Loading multiple information The material we are looking for has a lot of information. More information means more controversial points. Emotional material points: 1. Before falling in love: pursuit confusion, strange stories, techniques for picking up girls, stories about picking up girls 2. In love: whether to break up, quarrels, misunderstanding of each other, emotional confusion, girlfriend or boyfriend being immature, etc. 3. After falling in love: breaking up, being cheated on, no dignity in trying to keep someone, the pain of a broken heart, being blocked, weird reasons for breaking up, ex-girlfriend, ex-boyfriend 4. Marriage: Cheating, quarreling, wife beating, mistress, flirting, male besties, confidants, unclear relationships between men and women 5. Matters surrounding marriage: family and children’s education issues, mother-in-law and daughter-in-law issues, father-in-law and daughter-in-law issues, the relationship between relatives and daughter-in-law, money, human stories, etc. The above are examples of the two areas I wrote for you. This is also a detailed analysis. As for other fields, I hope everyone will study them carefully using the same method. 3 ways to quickly obtain materials: 1. Sina Weibo 2. WeChat public accounts and third-party data platforms 3. Wukong Q&A, Zhihu 1. Sina Weibo For example, commentary articles and topic articles. Features of Weibo materials: (1) Fast update (2) Wide range of fields (3) Large amount of information (4) It is more convenient to find articles. Disadvantages: lack of depth and tends to be more entertainment-oriented. Commentary articles: Structure: Event plus comment Events: Hot topics, such as Jay Chou's new song these days and Li Ronghao's wedding Comments: Netizens' comments on this matter Finally: Adding my own opinion on this matter, it must be "anti-human" and have connotation. Topical articles: For example: these, how they are produced, are nothing more than those things. Just look for Weibo celebrities, topics, and screenshots. It's that simple. So how do you imitate? Go to Weibo to find it, or just copy the headlines of your peers. Many articles can be derived from the topics and comments in the picture 2. WeChat public accounts and third-party data platforms Search keywords directly in the official account. Follow a series of types of public accounts: 1. Materials are updated every day 2. Convenient 3. Wide range of fields. For example, if we write beautiful articles or inspirational quotes, we can search for: chicken soup for the soul, beautiful articles, heartwarming words, inspirational, philosophy, classic quotes, positive energy words, life insights, life insights, etc. Another more convenient mode is to use the third-party data platform Tuotu Data, which is also to directly search for keywords. When searching for public accounts, you can directly grab articles and select some articles with high reading and like numbers as creative materials. We can find these articles from Tuotu data and select the ones with more than 5,000 readers to move. 3. Wukong Q&A, Zhihu Wukong Q&A is also known as Toutiao Q&A, which are two sources of materials of the same type. (1) Wide range of fields (2) The material is realistic (3) High material engagement Disadvantages: It takes a lot of effort to screen! Choose an entertainment topic below and just follow our previous method Follow accounts in a certain field and their articles will automatically appear in your recommendations. This exists in every field, so there is no need to worry about it. Finally, I would like to add: 1. Don’t include any contact information, and don’t be too outrageous. Try to stir up as many emotions as possible. 2. Easy to understand 3. Don’t plagiarize other people’s original articles 4. Pay attention to the rules, and try to write more words instead of too few. Keep posting articles! 5. If the article has violated the regulations or has been published. Don't touch it again, don't delete it or do anything else! |
<<: What are the specific methods of selling products on Douyin?
>>: My boss doesn’t pay attention to new media marketing. What should I do as a editor?
Two dramas are very popular recently. One is call...
How can we quickly acquire a large number of targ...
The user scale of private domain traffic is one o...
The purpose of establishing a membership system i...
When opening a store on Douyin, merchants also ne...
The mini program provides convenience for publici...
Some time ago, a restaurant found me and said tha...
Andy Warhol once said something that has been pro...
How to rent a server cabinet? The rental of a ser...
Over the years, how many WeChat public accounts h...
Lao Jiang's "First-line Upgrade" Ad...
The current situation of online education compani...
After being exposed to cash loans for some time, ...
In the era of social e-commerce and content e-com...
This article is a review and summary of the autho...