Why did you think of sharing this today? Because these two days a friend from Zhihu paid me to ask me how to do Baidu hot discussions, and mentioned the real-time number.

In fact, Weibo real-time accounts have been around for a long time, and people have shared them more than two years ago. Why are people still paying attention to it now? It’s because of the hot discussion on Baidu. Sometimes two entrances are given in the keyword search results, as shown in the figure below. And in the hot discussion section, some people have already used hot discussions to attract a lot of traffic.

(Someone put a QR code in the picture here to attract traffic. You know, that keyword can be replaced with any search keyword.)

This article is about how to use Weibo real-time accounts to generate search traffic, and even attract natural traffic from Baidu searches.

1. What is Weibo Real-time Account?

Weibo real-time account means that Weibo determines whether to include the Weibo content you post based on your account weight. If your blog content is included in Weibo, your blog content will be searchable on Weibo, and your account will be a real-time account.

For example, when you search for "What is a Weibo real-time account" in the search bar on your mobile phone or PC, you can see the Weibo posts from this real-time account in the two sections of comprehensive and real-time (real-time on mobile phones), as shown in the figure:

(Content posted on Weibo on PC)

（PC search results）

(Mobile Weibo search results)

Well, from the above picture we can see that the Weibo account [Bai Yang SEO] is a real-time account. Next the question is, what is the difference between a real-time number and a regular number? What are the benefits and functions of using a real account on Weibo?

2. The difference and function between real-time number and ordinary number

Ordinary account: The content posted by ordinary account will not be displayed in the comprehensive and real-time sections. After others search for keywords, they cannot see the content you posted. The content of ordinary account cannot be selected, cannot be listed as popular articles, and cannot be displayed in the comprehensive section.

Real-time account: The content of the real-time account can be featured, can be listed as a popular article, and can be displayed in a comprehensive manner. As shown in the example above. The content published by the real-time account has the opportunity to be selected as popular microblogs and popular articles and obtain a high ranking position.

Functions and benefits of real-time accounts: Real-time accounts allow customers to see the advertising content you post, which can increase the number of readers of your content, maximize exposure, and improve your readership. It can also provide precise traffic diversion and attract fans.

3. How to develop a real-time Weibo account?

As shown in the picture above, this picture comes from the Internet, but it is basically the same process. I want to slowly build a real-time account for my own use. One of the key points of developing a real-time account is to increase the activity on Weibo, increase interactions (comments, likes, reposts), and be as original as possible.

1. Post more original content on Weibo

This is easy to understand. Just post the simple Weibo content you normally post, including pictures, videos, etc. When posting a blog, it is recommended to include a topic to increase its weight. The form of content presentation is also very important, with nine pictures and videos having the highest weight.

2. Publish blog posts at fixed times

There must be a regular pattern in posting blogs, such as posting 2-3 blogs each morning, noon and evening, with fixed posting times. Try to send it in full. As for what content to post, it is related to the positioning of your account. For example, Baiyang SEO Weibo mainly posts content related to traffic. At the same time, you must insist on posting on Weibo every day.

3. Fixed Weibo posting port

During the real-time account maintenance period, the Weibo account must be fixed to one terminal, and you cannot frequently switch back and forth between the web version, mobile APP, and iPad to log in. This will make the system feel that your account has security risks. During the development period, try to fix the login method.

4. More interactions on Weibo accounts

When maintaining a real-time account, you can also interact more with people you follow, like + comment, but it is recommended not to forward. If you want to repost, be sure to only repost content related to your own field, and don't repost too much. Just forward 1 or 2, otherwise it will be detrimental to account maintenance. Some people will join mutual aid groups, you can also try this method.

5. Use Weibo’s popular words to increase readership

Because it is not a real-time account, the number of readings will definitely not increase during the account maintenance period. This is normal. But you also need to find ways to increase the number of readers. At this time, you can take advantage of hot search words and hot topics, but it is best not to exceed 2 times within a week. Otherwise it will be counterproductive. It has to be relevant.

6. Improve the level of your Weibo account

The steps to improve your Weibo level are: avatar, homepage, introduction, and growth tasks, and you have to complete them one by one. It would be best if you have an old Weibo account above level 7. In addition, even if it is a small account, you must bind your email address, mobile phone number, and Alipay to quickly enhance the weight of Weibo.

4. Hidden rules of Weibo weighting and weighting reduction

1. The hidden rules of Weibo weighting

Weibo posts containing multiple pictures will be weighted 3% (9 pictures), Weibo posts containing double # topics will be weighted 5%, Weibo posts containing long Weibo posts within the site will be weighted 10%

Real-name users are weighted, and official tools such as buying fans headlines are used for weighting. The more comments and reposts of the people you follow on Weibo, the higher their weight and the greater the display volume.

Weighting rules for Weibo likes:

Popular comments come from users’ likes, and the more likes a comment receives, the higher up the page it will be, giving it more exposure opportunities.

The likes of different people are not equally weighted when sorting. The blogger’s likes have the highest weight, followed by the likes from the blogger’s followers and fans, and then the likes from real-name authenticated users. Sufficient weight is also given to members' likes.

Tips: It is best to post thirty minutes before the hour (it is easiest to be on the list if you post a few minutes after the hour) because the hourly list is updated every thirty minutes of the hour.

Certified ones are weighted, contracted self-media people are weighted, current experts, especially micro-e-commerce experts are weighted, collections, reposts, comments, likes, increased rights, and catering to new product promotions on the Weibo platform, etc.

2. The hidden rules of Weibo demotion

Contents with QR codes and WeChat information will be downgraded or even blocked. Contents with external links and Taobao links in Weibo will be downgraded. Contents that forward lotteries without using official tools, do forwarding lotteries by yourself or use third-party lotteries tools will be downgraded. Contents that contain words such as marketing, promotion, micro-business, and advertising will also be downgraded.

Author: Bai Yang

Source: Baiyangseo