A product manager tells his own story: How to get recommended on the App Store homepage within a month?

1. Reading: I won’t go into details about this.
2. Apple XX Conference: It is not just about participating as an "Apple fan", but also about seeing the future direction of Apple's development from the conference. For example, the fact that I was able to get the recommendation has a lot to do with the Taptic engine (3D Touch) at Apple’s 2015 fall conference (each Apple conference has a certain focus, and they seize this focus to design in accordance with user needs). It is also recommended that iOS developers pay attention to the push of related videos in the "WWDC" application. In addition to the explanation of related technologies, there will also be award-giving videos such as the "Apple Design Awards" that represent Apple's aesthetics.
3. Cutting-edge information: In addition to Apple's press conference, you can learn about some current hot topics (such as AR/ VR , Internet of Things, etc.) through some foreign technology media (such as Engadget, The Next Web, etc.), and combine these current hot topics to design applications to solve related problems (from life, to life).

1. Countries Releasing Into, Binary Localized Languages: These two items determine how many countries your app can be recommended on the homepage. After your app is recommended, Apple's editor will make recommendations based on the countries in which your app is released and perform relevant localization.
2. List of Key Features, Key Screenshots, and App Preview: These three items are the key to determining whether your app can be reviewed or even recommended. In addition to highlighting the characteristics of their own products (a key factor), product personnel also need to cater to the aesthetic tastes of Apple personnel to a certain extent (a plus point). Among them, screenshots and videos are particularly important. It is recommended that the video and screenshots echo each other, that is, ensure that the prominent functional points are consistent (3 main points are enough, not too many).

1. Keep it as concise as possible, and it is recommended to keep it to 2~3 lines.
2. Pay attention to the layout, fonts (Microsoft YaHei is recommended for Chinese and Lucida Grande is recommended for English), the use of symbols, and bold the points that need to be emphasized.
3. Highlight the key points and talk about your strengths (preferably one point, no more than two points, and do not go into specific functional areas).

1. App Store material optimization - improve the conversion rate from exposure to download
2. Country localization and model adaptation - increase the level of exposure
3. Combined with media promotion - Increase exposure
4. Accumulation, accumulation, accumulation - one month is just the time from the author's idea to the final recommendation, but more accumulation is in the daily work and study

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