Share the way to make money with Hanfu, a very profitable project

Yesterday I shared with you some hidden money-making projects during the "Double 11" period, to let you know that Taobao should not be the only winner of "Double 11", we also need to seek corresponding profits from it.

The feasibility of the projects mentioned in the article is relatively high, and many friends have operated them, so friends who want to make money during "Double 11" may wish to give it a try.

Recently, when I was taking the subway to work, I always saw some young ladies wearing beautiful Hanfu. To be honest, I don’t know when it became popular to wear Hanfu, but Hanfu is indeed very beautiful and good-looking.

Hanfu suddenly became popular

For those born in the 1990s and 2000s, they should have all experienced the period of wearing bed sheets. One netizen described this phenomenon like this: It’s not that Hanfu suddenly became popular, but that those children who liked to wear bed sheets when they were young have grown up.

Share the way to make money with Hanfu, a very profitable project

In fact, it is not a particularly strange thing that Hanfu has become popular. Everyone has his or her own love of beauty and the pursuit of beauty is different. Hanfu is a very elegant and classic clothing. After being improved, it is not only beautiful but also fashionable, which conforms to the aesthetic taste of most young people.

So, since Hanfu is so popular, what does it mean for us who make money online? What's the point?

Today I will share with you some ways to make money from Hanfu. Existence is reasonable. Hanfu has become active again after thousands of years of sedimentation. How can we use it to make money?

1. Use Hanfu culture to spread traffic

It is a good idea to use Hanfu culture to spread and attract traffic, because Hanfu is a niche clothing nowadays. This kind of clothing is quite exclusive, but the connection within the interest group is relatively close.

Take the following question answered by a netizen on Zhihu as an example. The core audience of niche clothing is those who like Hanfu. On the one hand, they are happy to see their favorite things being promoted. On the other hand, they have a strong desire to protect this circle.

Share the way to make money with Hanfu, a very profitable project

There will be resistance to those newbies who have just entered the circle and the invading copycat stores, which will make many consumers who want to enter the circle hesitant. One reason is that the consumption threshold for entering the circle is high, and the other is because of some subtle rules within the circle.

For us, those people who linger on the edge of the circle are our targets. They simply like Hanfu and are not restricted by as many rules as those in the circle. They are also relatively friendly to their peers who like Hanfu.

Share the way to make money with Hanfu, a very profitable project

It’s similar to what we mentioned yesterday about how to interact with group members. You should portray yourself as someone who likes Hanfu but is just getting started and is relatively ignorant when choosing clothes.

From time to time, I would send the products I represent to the group and ask friends in the group whether they are worth buying. Because I am facing a group of relatively marginalized Hanfu enthusiasts, it is easy to arouse their desire to buy.

How to attract traffic?

We have talked a lot about traffic generation before. If you want to use Hanfu to generate traffic, we recommend going to some interest groups or interest topic areas on the platform.

Places like the QQ interest tribes, Douban interest groups, and Weibo hot topics we mentioned earlier not only have large traffic, but the traffic obtained in this way is also more accurate.

Share the way to make money with Hanfu, a very profitable project

2. Hanfu Trading Bar

This Hanfu trading bar is actually something similar to a forum or interest group, but it is just a group used for trading.

The pictures below are two posts I posted not long ago when I entered the forum today. One is about looking for Hanfu, and the other is about selling Hanfu. The person who was looking for Hanfu directly took a photo of his WeChat QR code, and the person selling Hanfu also clearly marked the prices.

Share the way to make money with Hanfu, a very profitable project

If you look further down, you will see many people posting to collect Hanfu. You can see that there are quite a lot of reply messages under these posts, which means that the traffic of this forum is also quite large.

Share the way to make money with Hanfu, a very profitable project

I clicked on a post for collecting Hanfu, and they directly posted photos of the Hanfu. In addition to the poster, other people who liked the clothes also asked directly about the price.

Share the way to make money with Hanfu, a very profitable project

If you want to operate a Hanfu project on Tieba, in addition to posting by yourself, you can also post pictures under posts with a large number of comments, and the transaction rate is also relatively high.

3. Second-hand market trading market

Generally, the second-hand market for Hanfu is quite hot. Hanfu is different from ordinary clothes. In addition to the difference in the clothing itself, the trading methods are also different.

In fact, Hanfu fans first started out in the ACG circle, so the sales model of Hanfu is similar to this type of clothing. Because it is a niche clothing, there are not enough sellers.

Share the way to make money with Hanfu, a very profitable project

For clothing such as models, cosplay clothing, lolita skirts (Lolita clothing), there is a separate branch and a deposit and final payment system, just like the trading model of Hanfu trading on Tieba mentioned above.

Share the way to make money with Hanfu, a very profitable project

Due to the particularity of Hanfu, the sales process of Hanfu is very complicated, which increases the difficulty of purchasing Hanfu. Therefore, many Hanfu enthusiasts turned to the second-hand market, and also started the unhealthy trend of selling at high prices.

Some popular online Hanfu stores speculate on second-hand “out-of-print” Hanfu and drive up the price to six times the original price. It generates monthly turnover of over one million yuan, what a lucrative project.

Share the way to make money with Hanfu, a very profitable project

But we are businessmen, and what businessmen do is to make money. The second-hand market for Hanfu is currently a relatively profitable project. In addition to Hanfu, the prices of cosplay costumes and lolita skirts are often hyped up to very high prices.

Share the way to make money with Hanfu, a very profitable project

Moreover, some girls born in the 2000s started earning money at the age of 14 just to buy their favorite lolita skirts, and spent 30,000 yuan to buy 30 lolita skirts.

Sharing the way to make money from Hanfu, a very profitable project. I give this example just to illustrate that the market for these clothes among those born after 1995 and 2000 is relatively large. If any friends are interested in this project, they can consider this aspect more.

Summarize

The popularity of Hanfu does not seem to be a temporary fad. This kind of clothing will become more popular with the public in the future, and more and more people will like this kind of clothing. This project can be regarded as a long-term project.

If you are optimistic about this project and have a certain interest and resources in Hanfu, you might as well give it a try. It is quite promising.

That’s all I have to say about the Hanfu project. If you have other ideas and suggestions, please leave a message in the comment section.