How to double the click-through rate of your creative content? Just read this article!

With the explosion of information flow advertising , the era of reading that combines pictures and texts has already arrived, and good pictures have become an important factor in creative click-through rates .

For example, in the two creative screenshots below, the first idea is at least 4% higher than the second one. This shows the importance of pictures.

So, how do you choose pictures for different creative ideas?

▼ Don’t let one picture “carry” your entire account

Statistics show that 76% of Internet users first look at the picture and then browse the text after seeing a creative idea. Therefore, a high-quality picture becomes the highlight of the entire creative process.

We can roughly divide images into three categories.

1. LOGO-type pictures: The picture is a logo or a logo + text, and the logo occupies more than 60% of the entire page.

2. Scene-type pictures: The picture is of a certain scene, such as the class scene and the dining scene in the following text.

3. Slogan-type pictures: The picture is a slogan and the most attractive part of the entire advertisement.

So, now that we understand the types of pictures, how do we apply them? Let’s analyze this with a few real-world examples.

LOGO type picture

It is more suitable for use as brand words or brand + product words.

When netizens search for brand words, the result they most expect is to see the brand logo directly displayed in the advertisement. This way, Internet users can find and click on your ad effortlessly.

For example, the creative in the picture below compares the click-through rate of using a logo image and a usage scenario image.

Scenery pictures

More suitable for product words

When netizens search for such keywords , they will make a rough association with the searched keywords in their minds. For example, when searching for "youth English training" in the picture below, netizens will first think of "children" and "foreign teachers" rather than an institution's logo.

Keywords: youth English training institutions

High-quality picture: teenagers sitting around a foreign teacher

Ordinary pictures

That is, use the brand logo directly

Generally speaking, the more types of scene-based images an account has and the more sophisticated the image library management is, the better the promotion effect will be. It is best to classify keywords according to the promotion group and upload different pictures.

For example, the picture below is a screenshot of a client’s crown-style background. It can be seen that the client has classified the keywords into fine categories, and uploaded different creative ideas for each category of keywords. The crown style click-through rate for this account is much higher than the average click-through rate for the industry.

Slogan pictures

That is: suitable for general word delivery

When netizens search for common words, they often do not have a clear choice and most of them just want to "take a look". At this time, a large and eye-catching slogan will bring a different visual impact to netizens.

Keywords: game development

▼ Don’t let “ugly” pictures ruin your entire creativity

One image with awkward color combinations or that doesn’t make any sense can ruin your entire creative idea. If there is no professional designer, we can follow the following points:

1. The pictures should clearly highlight the key points/selling points. Do not pile up too much content, and do not only display pure text or pictures with unclear meanings.

Keywords: php training

High-quality pictures: Highlight the selling points and express the meaning clearly, which will get higher click-through rates

2. The picture must be clear and high in pixels

Keywords: English training

High-quality images: high pixel count and clear image edges

Bad example: Blurry images, poor user experience

3. Refer to some design websites, it will be a very good choice

If you want high-end pictures, you might as well refer to the free materials on some design websites and learn the composition and color matching of others. You will definitely gain a lot.

Design websites with high-quality image sources:

Qiantu.com – http://www.58pic.com/

Huaban.com – http://huaban.com/

Photo Network – http://699pic.com/

The above are some tips to increase creative click-through rates.

Creativity is the leader and is responsible for attracting traffic , and its role is self-evident. Based on the above article, does your idea qualify as a good idea?

Source: Sogou Business Products