Comment weight restored? Apple has caused trouble 4 times in less than a month. Developers: exhausted!

And Apple got angry again at 1:00 p.m. The change rate of the top 10 keyword search results increased significantly, reaching a change rate of 5.17 at one point.

Apple responded promptly and strengthened its overall control over comments. Although it increased the weight of comments this time, it also set limits on the requirements and quality of comments.

A reference app

This reference App has declined during this keyword coverage adjustment, but the reviews of this product have been optimized in the early stage. So why did it decline during this adjustment?

Keyword coverage of a reference app

A list of the number of reviews for a reference app

This time, Apple not only weighs the number of reviews, but also their quality. Previously, Apple has cleaned up positive reviews for this reference app many times, which also indirectly shows that Apple attaches great importance to national policies.

A reference app was removed from the review by Apple

Developers are requested to adjust their mindset, continue to pay attention, and adjust the optimization direction in a timely manner.

Recent reviews have a significant impact on product coverage and rankings, so you can adjust your optimization strategy appropriately.

Although the reviews of some products have increased rapidly recently, the fluctuation is still declining this time. The main reason is that the quality of the reviews is low and Apple has removed their reviews. Therefore, developers are advised not to blindly increase the number of reviews, but also to improve the quality of reviews.

If the ranking of your own products drops significantly, you can add these keywords to the monitoring list, temporarily stop launching them, keep paying attention, and adjust the promotion plan and budget in time.