10w+ new followers in 4 days, how to increase followers by splitting?

Today I want to talk to you about the entire closed loop of increasing followers through fission , from the core of increasing followers to the process, techniques and tools of increasing followers:

1. The key to increasing followers: persistence

2. Follower growth process - 3 keywords

3. Techniques for increasing followers - 2 directions

4. Follower growth tools - tools and books

01/ The key to increasing followers: persistence

Many people have a misunderstanding. When you know a way of growth, you do it yourself once, and then the effect is not significant, you will judge that this way of growth is not feasible, and then from then on you will not spend extra time studying and practicing this way of growth.

In fact, I was the same at the beginning, but gradually I found that this was actually wrong. To prove this point, I will tell you a case.

Case: In mid-2016, Youshu began to adopt a group fission growth model. By February 2017, Youshu had added more than 7 million new users in half a year.

I have two friends who run traffic accounts. In early January 2017, they started to disassemble and reuse Youshu’s growth model. From January to March, for three consecutive months, there was not a single successful fission.

At that time, in the circle of traffic, everyone would share good topics with each other. They created more than 200 course topics in three months. In April and May, we held a 21-day yoga training camp, with one home-cooked dish every day and 5 minutes to listen to the world. There were three themes. The first theme added 2 million new fans, and the next two themes added more than 4,000 groups a day at the fastest speed.

They used the same growth method, just changed the theme, and it was not until April and May that they finally saw an explosion in followers.

In fact, there are countless failed cases behind each successful case, but everyone sees that I wrote the successful case as a review.

So I personally believe that the core of growth is persistence.

No matter how awesome the method is, it is impossible to see results in the early stages of building an account, because insufficient base is a fatal flaw.

But as long as you persist, a tower can be built by putting together a pile of sand. There will always be a day when the fission is successful and the exponential multiplication will occur.

Next, I want to talk about the example of the Devil Daddy, who gained more than 100,000 fans in 4 days, which was also inseparable from the accumulation in the early stage.

Therefore, if you also want to make an awesome fission, you must persist - persist in picking up details, breaking down good cases, and reusing good routines.

02/ Follower growth process——3 keywords

Next, I will use the case of “Learning English by Watching Movies in 100 Days” to go through the entire process of fission with you.

On February 1st, we launched a 100-day English learning event, which was planned by Devil Daddy. Let me first talk about the data at that time. From the launch to the start of the course, there was a total growth of more than 100,000 in 4 days.

The form of the activity is: WeChat group fission + check-in applet

Activity path:

Scan the code to start: A subscription account starts - B subscription account signs up to join the group - the class in the group is the C service account with the reference code

Guide to check-in in the group: Scan the QR code to enter the first lesson - the course patch check-in applet, and emphasize that the check-in is considered successful only if the card is shared to show off on Moments after checking in.

Check-in and share, spread the word: enter the mini program to check-in - check-in, share the card in Moments - students scan the card QR code and return to the WeChat group

Throughout the process, we used several types of event posters:

Different posters have different processes

Check-in page

Speaking of the activity itself, I would like to talk to you about three core keywords: closed loop, optimal path, and risk control.

• Closed loop: Looking back at the entire activity, we can see that there is a closed loop in the process, which can form a reflux.
• Optimal path: simple, the path with the lowest difficulty for users to complete;
• Risk control: Risk control, the general method adopted is to divert traffic to multiple numbers.

03/ Tips for increasing followers - 2 directions

The first direction: poster copy design

Posters are the core of fission. After all, they are the most important touchpoint for users to understand the event. The copy on the poster is the incentive for users to join the event. To find the best incentive, you need to select effective keywords as much as possible.

The keywords for analyzing the two posters above are:

First English poster

Keywords: Devil Dad, learn English, 100-day check-in, fight laziness, 15 minutes a day, fun learning

Keywords: Devil Dad, learn English, 100-day check-in

The second excel poster

Keywords: Excel, crash course, one lesson a day, master in three days, team study, limited time benefits, limited time free

Keywords: Excel, crash course, one class per day, free for a limited time

After breaking down the poster copy, find out the keywords that can attract the most clicks . The more keywords there are, the stronger the incentive and the stronger the user's willingness to scan the code.

Here is a routine that can be used directly, that is:

• Fission poster = pain point + solution

The second direction: fission activity path

The shorter the activity path, the higher the user completion rate. While ensuring the path is simple, you must test the fission rate. A single fission activity has two tasks:

Example: QR code of the promotion poster of Three O'clock Blockchain A (starting volume entry)

Three o'clock blockchain B (forwarding volume entry) forwarding poster QR code

• Fission amount/promotion amount = fission rate

Experience: Only activities with a fission rate > 1.2 are likely to fission to more than 500 WeChat groups (tested through hundreds of fission activities)

When we were running the blockchain, we also tested the fission rate at 2.3, so we basically knew it would be a hit before the event was launched. One forwarding could bring in 2.3 new users, and a group would be full in 2 minutes, which lasted for more than 10 hours.

04/ Follower growth tools - tools and books

Many people may not have tried fission yet and don’t know how to start, so I will introduce you to several commonly used tools here, hoping to help you improve the fission efficiency from topic selection to practical operation.

Tool 1: Baidu Index

I mainly use this tool to explore user needs.

Let me give you an example to make it easier for you to understand:

Just now we were analyzing the copy and talked about the key points on the poster, but where do these demand points come from? They need to be obtained through tools and insights into different users.

Keywords of copywriting:

Demands show: demand for searches such as Spring Equinox, February, and model essays. That is to say, most people in related searches search for copywriting for festival activities. So if it is reflected on posters or courses, scan the QR code immediately to join the group and receive 10 selected templates for applicable copywriting.

Tool 2: Keyword Planner

Website: www2.baidu.com

I mainly use this tool to measure the search data for course topic selection.

Tool 3: Ink knife

Website: https://modao.cc/

Ink Knife is mainly used to draw prototypes, poster prototypes, and activity path prototypes. It is a very useful disassembly and review tool.

Books: Three books to understand the principle of fission

I would like to recommend three more books to you.

"Influence": Six elements of influence, essential techniques for writing poster copy.

"Going Viral": Understand the psychological mechanism of user fission and find the point that hits their hearts.

" Growth Hacker ": Understand growth thinking and learn to create a growth loop.

These three books will be of great help to you in user growth , dissemination, and screen-sweeping. I feel it is necessary to read these books more than three times.

Summary: Give you a picture worth a thousand gold

Finally, I would like to give you a picture of my collection.

(This picture is worth a thousand gold, be sure to right-click and save it!)

Whether it is WeChat group fission or secondary distribution fission, anything that can sweep the screen has touched upon the weaknesses of human nature in many ways.

And as this picture shows, the innermost pain point is: poverty. This kind of poverty can be explained from many angles, whether it is spiritual, financial, or interpersonal...

You should know that most of human suffering comes from unfulfilled desires, while happiness comes from the satisfaction of desires.

When choosing a topic, you can try to choose a direction that matches your own project in this picture. I believe you will definitely gain something.

It is worth mentioning that when you do not have a very suitable topic or incentive method during the fission process, you must choose something that can meet people’s needs at multiple levels - something that is linked to making money (after all, money can often solve problems at multiple levels such as physiology/safety/self-esteem).

The author of this article @王六六 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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